How does cross-border e-commerce make money? How to do cross-border e-commerce well?

Cross-border e-commerce is now also a target pursued by major platforms. Many platforms that did not conduct cross-border business before are now starting to do cross-border business. Therefore, transformed merchants have also begun to join the cross-border ranks. So how does cross-border e-commerce make money?

1. How does cross-border e-commerce make money?

If you want to make money by opening a cross-border e-commerce store, you must first understand the platform. Cross-border e-commerce involves many things and a wide range of aspects, so you must be cautious when choosing a cross-border e-commerce platform.

First of all, the platform must be large enough and strong enough, otherwise its operating efficiency will be too low. It is best if it is controlled by a company and can obtain exclusive global sales rights and price control rights, so as to avoid vicious competition and price wars.

Secondly, the platform’s operational ideas must be clear, its product selection philosophy must be advanced, and there must be few distribution levels with large gaps between them. Otherwise, promotion will be too difficult, and it must be pipeline revenue that ensures fair treatment for everyone.

Finally, the platform can have few products, but they must be refined, otherwise the products will not be competitive. It is best to have many brands, so that you can represent dozens of international brands by being an agent of one platform.

2. How to do cross-border e-commerce well?

1. Create more video marketing content. Video content is the most important content marketing trend in the past three years. It is one of the best ways to communicate with potential shoppers.

2. Profit through content marketing. Retailers (including e-commerce and physical stores) can make money through cooperative advertising. This is very common in the retail industry. Retailers mention another brand in their own advertisements. In return, the brand compensates the retailer for part of the advertising costs. In this way, the rewards obtained by the retailer can be used for future content marketing, so that content marketing is no longer just a cost, but can also be used to make money.

3. Incorporate voice technology. Marketers can also try voice marketing content. For example, if you publish a guide article or video marketing content, you can consider using this content to create an Alexa Skill. Now, many people use voice commands to search for certain information on Google or Siri every day, or use the Alexa voice assistant at home.

Although cross-border e-commerce makes it easy for people to buy foreign products, after-sales service is also a pain point. Whether buyers or sellers, they must pay attention to every link and try to avoid after-sales problems.