Shopee 9.9 Super Shopping Festival is coming, multiple positive factors drive consumption growth

August 31, 2023, China - Recently, the leading e-commerce platform Shopee announced the opening of the first super promotion in the second half of the year - the 9.9 Super Shopping Festival. This promotion specially launched live broadcast discounts as low as 30% off, multiple free shipping benefits and super-value welfare subsidies, etc., with more abundant discounted products, more interesting interactive gameplay, and more considerate service experience to meet the diversified shopping needs of consumers.

Shopee's latest survey shows that the uncertain macro environment has not discouraged people from online shopping plans in the second half of the year. On the contrary, 76% of the users surveyed are looking forward to the big promotion, including the cost savings and convenience gained from it. Rakuten Insight Global's report points out that in the Southeast Asian markets covered by Shopee, "e-commerce platforms" are still the main consumption platform of users, far exceeding retailer websites and social media platforms.

As a leading e-commerce platform, Shopee continues to increase its investment in the construction of the entire e-commerce ecosystem, including marketing, logistics, fulfillment, and payment, bringing more benefits and convenience to users while helping cross-border merchants create more opportunities for explosive sales.

Upgrade global traffic resources to leverage diversified marketing potential

In order to deeply influence every link of consumer decision-making, Shopee has comprehensively upgraded its marketing tools inside and outside the site, added multiple traffic entrances, and provided rich incentives for sellers at different stages to release growth space. Take live streaming as an example. Under the social trend, more and more consumers are using Shopee Live to promote products. In response to this, the platform has strengthened the Shopee Live live streaming system, added live streaming entrances to the golden traffic positions such as the APP homepage and product details page, and launched a variety of data dashboard functions to unlock multi-dimensional key performance indicators, helping sellers to optimize live streaming strategies in real time and promote efficient conversion; at the same time, it has launched heavy live streaming incentives: all cross-border sellers who start broadcasting during the specified time period of the promotion can obtain live streaming coupons with a discount of up to 30% and free shipping coupons for products without threshold.

In addition, Shopee is also constantly optimizing other marketing functions and services: it has fully launched in-site advertising in Chile and Colombia to seize the blue ocean dividends in Latin America. In terms of off-site, Shopee Affiliate Marketing (AMS) has reached cooperation with more than 2.5 million KOLs, and achieved a higher investment-output ratio by accurately matching vertical category KOLs; Shopee x Facebook Advertising (CPAS) is officially launched on the China Seller Center, and sellers can start independent advertising at low cost and easily achieve new breakthroughs in traffic.

Logistics and payment double support, consolidate infrastructure and improve consumer experience

To support the smooth and orderly operation of logistics during the peak season, Shopee has added multiple cross-border flights and accelerated the application for warehousing in localized fulfillment warehouses, achieving 24-hour approval to help sellers actively prepare for the big sales. In terms of terminal delivery, the coverage of Shopee Xpress has been further expanded to provide consumers with better and more efficient delivery services and enhance the "last mile" delivery experience.

On the payment side, ShopeePay's integrated and smooth payment experience is gaining more favor among consumers. In the past year, about 24 million users used ShopeePay for the first time to make transactions. During the 9.9 period, users using ShopeePay in some markets can enjoy exclusive discounts.

The arrival of the 9.9 Super Shopping Festival has fired the first shot of the second half of the shopping season. As the online shopping craze continues to heat up, Shopee will continue to play its leading e-commerce platform advantages and help sellers easily tap into the high-growth markets in Southeast Asia and Latin America through a complete one-stop e-commerce ecosystem.

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About Shopee

As a leading e-commerce platform, Shopee continues to drive businesses to digitize and expand their online business, help more people access and benefit from digital services, and revitalize local communities, aiming to promote the development of an inclusive and sustainable digital ecosystem.

Shopee provides a convenient, safe and interactive shopping experience to millions of consumers every day. As an important contributor to the development of Southeast Asia's digital economy, Shopee is also committed to helping brands and entrepreneurs succeed in the field of e-commerce.

Shopee's parent company Sea (stock code: SE) is a leading global consumer Internet company. Based on its three core businesses: Shopee, Garena and SeaMoney, Sea Group is committed to using the power of technology to improve the lives of local consumers and small and medium-sized enterprises.