Dong Yuhui’s most amazing product promotion copywriting is all the rage on the Internet!

Dong Yuhui describes the products through knowledge copywriting. The copywriting moves people with emotion and retains them with knowledge. The copywriting is popular on the entire Internet. This article describes the relevant content and I hope it will be helpful to you.

At 10 o'clock in the evening on June 14, 2022, in the Douyin live broadcast room of Oriental Selection, a square-faced anchor was promoting products.

He talked about everything from the Greater Khingan Range to the stars and the sea, from the primeval forest to Chinese history. Someone in the comment section reminded him that the number of fans increased by 400,000 in the past hour!

The director in the audience reminded: 50,000 copies of the book have been sold. At this time, the anchor remembered that he still had to promote the product, and quickly talked about the book he wanted to sell, "The Right Bank of the Ergun River":

When I read this book, for the first time I was filled with a deep, inexplicable but unrequited love for power, life, forests, flowing water, fallen leaves, the sun and the moon, the breeze, moss, dancing shamans, and the moonlight at night.

They eat simple food, sit under the stars, drink and chat around the campfire. They take their children to fish and hunt. They also stand on the top of the mountain at sunset with their loved ones, enjoying the autumn breeze and red leaves.

Then he said

I finished watching it in one night a few days ago when I was hiding at home and it was inconvenient for me to go out. After watching it, I felt it was not enough, so I watched it a second time after waking up. My blood was boiling. I want to go to Daxinganling now. I want to see the mountains and forests there, I want to feel the clear springs there, I even want to see what moss looks like, I want to touch the horns of a reindeer, I want to have a cordial conversation with the people there... I want to take you to taste the wild blueberries in the depths of Daxinganling, covered with morning dew in the early morning and with a layer of white frost on the skin.

Then he took out a box of "Organic Wild Blueberry Juice"

I want to give you all the good things, such as morning dew, sunset glow, great rivers, and the sun that reaches the Arctic Circle on June 21st. The North Pole reaches polar day and the sun never sets, just like my love for you. So I also did very detailed tests on various pesticide residues and drug residues.

So please feel free to buy.

Then, "Organic Wild Blueberry Juice" sold another 27,000 orders... The person who is promoting the product is Dong Yuhui. It is said that his famous work is this passage:

When everyone clicked into the live broadcast room in the early morning of June and looked at my face shape like the Terracotta Warriors, they felt the impermanence of life and the unfairness of fate. But then you found that there were people with the same face shape as me, and this pot that was given to you for the 299 yuan steak was a gift. You have to take the blame for this.

It is said that there were 80,000 people online at the same time in the live broadcast room, and Dong Yuhui, who claimed that his face looked like a terracotta warrior and a steak pot, looked like this:

In fact, I think he has quite a celebrity look: like a combination of Jay Chou and Liao Fan.

Behind Dong Yuhui is Yu Minhong, who led New Oriental to transform into Oriental Selection, a live streaming platform for recommending good products.

As we all know, New Oriental has gone through a difficult time: the company's market value fell by 90%, revenue decreased by 80%, 60,000 employees were laid off, and cash expenditures such as tuition refunds, N+1 employee layoffs (compensation), and teaching site lease terminations amounted to nearly 20 billion yuan... New Oriental, which had to cut off its own arms to survive, entered the live streaming e-commerce field in December 2021. In half a year, without spending a penny on buying traffic, it managed to increase the number of fans from 0 to 1 million.

At the beginning of June 2022, they were still struggling, but then they became a hot topic with their "bilingual live streaming". The real breakthrough was the famous scene of Dong Yuhui selling steaks in the early morning on June 10 last year. After that, it was out of control. It took half a year to get the first 1 million fans, and only 3 days to get the second 1 million fans. Now the number of fans is close to 11 million.

After enduring countless nights of no one paying attention to it, Oriental Selection finally became the top live streaming e-commerce platform on Douyin.

One viewer commented, "This is the ceiling of live streaming. I think all other live streaming is so vulgar."

Behind the overnight popularity is the talent of these former New Oriental teachers being seen by the world. For example, Dong Yuhui once said sadly that he was on the hot search on Weibo with "Dong Yuhui's talent", which led many students to question him: Why did you lie to me! You said you are a handsome guy!

In Dong Yuhui's live broadcast room, he can output those prose-poem-like product copywriting for three consecutive hours without interruption. At first, he thought there was a script, but it turned out that there was not even a teleprompter in the live broadcast room. It all depended on the host's mouth, which made the director run around to replenish the products.

Many of these spontaneous sales pitches have the qualities of excellent copywriting: powerful parallel sentences, insightful scene descriptions, and soul-searching inquiries.

1. Powerful parallel sentences

When selling the DK Encyclopedia, he said

We cannot actually set foot on every piece of land, we cannot hold children's hands to see every scenery, we cannot listen to every poet tell their stories, we cannot listen to every scientist talk about his discoveries. Our lives are too short and there is no way to experience all of this, but please remember, you can definitely find an idle afternoon, just like you had an idle afternoon after school many years ago, when you can flip through a book with your children and talk about some childhood growth stories.

When he turned to the chapter on rocks in the book, he said

Celestial bodies and planets are romantic. We are the children of the stars in the universe. I have told you before that the elements that make up our bodies are as old as the blue planet under our feet, or even older. For example, 70% of our bodies are water, and the hydrogen that makes up water comes from the Big Bang. For example, the rice and flour we eat are actually carbon in nature, and carbon comes from nuclear fusion inside stars. For example, there is iron in our bodies, and it can be taken out to make a 7-centimeter-long nail. So from this perspective, we are no different from rocks, we are no different from flowers, plants, trees, and birds and beasts. Therefore, people should get close to nature, and mountains and rivers can make people calm. Only when you take your children out for a trip, you will find that they have so many questions and interests about these things.

Then he flipped through the pictures of plants and animals in the book and said

It can be a plant, it can be a bunch of blooming flowers, it can be an insect crawling in the grass, it can be an eagle flying in the sky, it can be anything, it can be a strange-looking male anchor in the live broadcast room at this moment, it can also be the angle of the sunlight and the wind blowing through the window at that moment in the afternoon of June 10, 2022.

When he turned to the page about bats, he said

Everyone may think it is ugly, but I will tell my children that everything has its own aesthetics, and we cannot use our own standards to measure others. If there is only one aesthetic in the world, there will be no beauty; if there is only one right in the world, there will be no right; if there are only grades in the world, there will be no children.

Insightful Scene Description

When selling "Daxinganling Wild Blueberry Juice", he said

That day, the first batch of samples for our own consumption arrived. I finished a bottle and then sat in the hot rented house in Zhongguancun. There was a lot of noise downstairs. The traffic on the North Fourth Ring Road never stopped because of my sadness or excitement. Downstairs, people often quarreled on the phone at night. But at that moment, I was sitting in the small room I rented in Zhongguancun, and my soul had drifted far away. Yes, in the far north, in the primeval forest of Daxinganling, under the dewy moonlight, people danced and drank, talked freely, and the bells on the necks of reindeer occasionally rang. The shamans wore exquisite clothes and danced with full power. The children there were free and healthy. If you want to take the photo in the lower right corner, go and take it yourself.

When selling "The Three-Body Problem", he said

Imagine, my friend, that the atoms that make up your left hand and the atoms that make up your right hand may come from different stars. Just thinking about this is romantic enough. So we are the stars, we are born from the stars, and we will eventually return to the stars. We are the children of the stars. The book "Three Body" is about how humans can find their next home among the stars in the universe.

3. Questioning the Soul

When selling "History of China Hidden in Maps", he said

We are also trying to live, with loans, rent, pressure, loved ones, and fragile relationships. About 10 days ago, we were still struggling. That night, 1,300 people chatted with me until dawn. I asked them, "Are we friends? Can we chat? Why can't you sleep?" At that time, I suddenly realized that so many people were tossing and turning at night like me.

There are anxious children who have not passed the postgraduate entrance examination and have not found a job at home, there are children who hope that they can come back to see their parents after working hard in big cities, there are mothers who clean up everything after their children wet the bed and wake up crying, and sit in the living room to drink a glass of water to calm down, and there are middle-aged people who drive home in the middle of the night and are still on the road in the middle of the night. ——All kinds of people.

The night before yesterday, after Teacher Song and I finished the show, we walked downstairs. There were a few people sleeping under the overpass. It rained so hard a few days ago. I really wanted to help them, but I was embarrassed to disturb them. That is the face of all living things. So what is "History of China Hidden in the Map"? Castles will disappear in the long river, heroes will grow old, beauties will fade, and your story and mine will eventually turn into a fire, but ordinary people will move me the most.

I don't find more spiritual strength from those stories that sound grand to everyone, but from the real friends around me, who have seven emotions and six desires, five grains and miscellaneous grains, but are as lovely as you and me. I hope that under the sunshine of June, you and I stand upright, openly, love life, generous, optimistic, and confident. It is right to have difficulties, because the moon has its ups and downs, and people have their joys and sorrows, separations and reunions. Su Shi has told you all.

There is no need to brag about something that is truly moving. Someone in the comments said

“Once you enter the live broadcast room, you can’t get out.”

When he goes off topic, the audience will remind each other

"Those who want to buy goods can place their orders, and those who want to attend the class can listen carefully."

Others expressed anger

"The weight I lost by following Liu Genghong's gymnastics has been offset by the rice and steak that Dong Yuhui of New Oriental has."

But the funniest thing is that this Weibo blogger @肉多少的王加一 bought four bags of rice four times in a row in the live broadcast room because of Dong Yuhui’s different excuses... He claimed that he had never done anything so outrageous in his 30 years of life.

Later, Dong Yuhui said that he saw the picture above being circulated everywhere, and he said that this was not a good idea. We should buy as much as we want to eat. You can come back to buy more when you have finished eating, and I will grind it for you.

After becoming famous, Dong Yuhui accepted an exclusive interview with "GQ Lab". His answer to the last question made people cry: "At this moment, what is your most desired wish?"‍

He replied: Actually, I still have the group that everyone is in. I can't help but think, if I stay here, be smarter, more diligent, tougher, work harder, make this place better, and be able to support more people, is it possible to see them again?

Author: Kuang Shisan, WeChat public account: “Free shipping for text and articles”.