The underestimated trillion-dollar blue ocean, the spring of Kuaishou e-commerce has come

This article points out that Kuaishou's e-commerce GMV has reached 900 billion, with more than 100 million monthly active buyers, and huge market potential. The article believes that Kuaishou's content is more down-to-earth and closely related to life, and consumers have strong demand, making it more suitable for marketing certain products. Overall, this article analyzes the advantages and opportunities of Kuaishou's e-commerce in depth, and is especially worth reading for e-commerce practitioners who are interested in Kuaishou.

Hello, fellow villagers. I am the village chief.

When it comes to Kuaishou, people who don’t have a deep understanding of it tend to look at it with inherent biases.

For example, they think that all users on Kuaishou are low-end users who cannot afford high-priced products.

Or they think that Kuaishou’s “old iron” culture is too serious and other people won’t be able to sell products, etc.

But one piece of data must be mentioned here. According to Kuaishou’s financial report, Kuaishou’s e-commerce GMV in 2022 reached 900 billion, and the number of monthly active buyers of e-commerce users exceeded 100 million.

1. Kuaishou e-commerce still has endless possibilities

Looking at the entire e-commerce industry, there are only a handful of platforms that can reach trillions of yuan.

Therefore, I am relatively confident about Kuaishou e-commerce in the short term, and I believe there are opportunities to enter the market.

One is that the daily active users exceed 300 million, and the monthly active users of e-commerce buyers exceed 100 million.

Secondly, they have sufficient purchasing power. Not long ago, Simba sold 1.5 million orders of durian alone. Doesn’t this count as having purchasing power?

In the past, when we sold Tianqi Dan, a box would cost more than 1,000 yuan, and we could easily sell tens of millions in a single session.

Third, Kuaishou’s user portrait is more accurate and mainly concentrated in third-, fourth- and fifth-tier cities, making it more convenient to find products.

Fourthly, I think the old iron culture or mountain culture has advantages and disadvantages, and it is a good thing if it can be used well.

2. Kuaishou’s content is relatively large

Compared with other content or e-commerce platforms, Kuaishou platform has richer content formats and more diverse product types.

Some of Kuaishou’s e-commerce products are comparable to those of Pinduoduo.

Rather than saying that the content on Kuaishou is large-scale, it is actually more appropriate to say that it is down-to-earth.

You can also say it's vulgar, but this is the real state of social interaction, entertainment, and chatting in third-, fourth-, and fifth-tier cities.

For example, the standards for wearing clothes, practicing yoga, shooting funny clips, displaying products, and placing advertisements on Kuaishou are more relaxed than those on Douyin.

For example, it is difficult to see products such as fortune-telling, horoscope testing, slingshots, family planning, and time-delay on Douyin, but you can find these products on Kuaishou as long as you search and look for them.

Firstly, users already have demand for this type of product, whether it is Black Friday or other products.

At least it can be searched on Taobao, Pinduoduo, and Kuaishou.

Secondly, selling these products is extremely compatible with some of Kuaishou’s customer groups.

Therefore, many businesses are not doing well on Douyin, Xiaohongshu, and Video Account, but there may still be opportunities on Kuaishou.

3. Share four popular cases

Next, I will briefly share with you four popular money-making cases on Kuaishou.

Although there are many players, there are still opportunities as long as you study carefully.

1. Fortune telling and naming

It is difficult to see advertisements directly related to fortune-telling and horoscope measurement on other content platforms.

But on Kuaishou, I have seen many fortune-telling apps based on birthday, face, zodiac sign, etc.

Many people have forgotten about this kind of business now, or look down on it, but in fact the demand is still very common.

Just like when I went back to Chaozhou, my mother-in-law used to go offline and spend dozens of dollars to calculate it every time.

In addition, naming children, companies, and products is also very common. Although Douyin is doing this, the user demand is obviously not as strong as that of Kuaishou.

2. Men's health products

Men’s health products are almost banned on Douyin, but on Kuaishou, these products are relatively common and can at least be searched at any time.

Although some of them do not have direct links, transactions can also be conducted through private chat, group chat or off-site traffic.

The specific products or effects are more sensitive, and those who know will understand, you can also search for them.

3. Female breast enlargement and weight loss

There are many products of this type. Let me give you an example of a slightly more formal product, which is a bra.

Everyone go to Tik Tok and Video Account to search for underwear-related content and take a look at how big the scale is?

Whether it is a video or a live broadcast, it will be judged as vulgar or violates the rules for some reason and will not be recommended or published.

But if we take a look at the product introduction released by the Kuaishou seller, the good figure is clearly visible, and the product display effect is obvious.

4. Jade articles

Jade collectibles, bracelets and other products are relatively common on Douyin, but in terms of the entire product category, if you search on Pinduoduo, the difference is huge.

Here I will not talk about those who sell directly through Kuaishou, but just give an example of those who rely on Kuaishou channels to attract traffic.

There is a team in my hometown of Huangshan that makes more than 100 million yuan a year by selling various products such as Buddha amulets, bracelets, walnuts, etc. through the Kuaishou channel alone.

Many transactions are completed after being directed to private domains.

I did not analyze the case in detail today, mainly because the content is a bit sensitive.

Based on the cases I have captured and the Kuaishou app, you can search and check it out yourself, especially for new players, you may discover a new world.

Finally, let me say one more thing. Don’t think that only Douyin can do slicing, promote products, and promote products through pictures and texts. Kuaishou can also do it.

Author: The village chief lives in Shili Village

Source: WeChat public account: "Shili Village (ID: shilipxl)"