Ready-to-use copywriting tips from masters (02)

When you are writing copy, do you sometimes feel overwhelmed and think that copywriting is a difficult task? But in fact, it is not. The author of this article lists three basic writing formulas and proposes that you should understand the needs of consumers from the perspective of lazy people, so that you can write copywriting that touches the hearts of users. Students who are interested can read on.

Why do you find writing copy difficult?

Actually, it's not that you don't work hard, but because... you're not lazy enough ! I guess you must be laughing at me at this moment, saying that I'm talking nonsense, right? After all, writing a copy has nothing to do with laziness. Can you become a copywriting expert just by being lazy? Isn't this nonsense?

Don't get angry yet, just keep reading.

In fact, the laziness I'm talking about here doesn't mean you should do nothing all day, but it means you should do more. Stand in the perspective of lazy people and try to understand their inner needs, so that you can write the copy into the hearts of users!

Then you may ask, why do we need to understand the psychology of lazy people? It is very simple, because laziness is the nature of all people. It is engraved in our genes and cannot be changed.

Don't rush to refute me, let me ask you a few questions:

1. Have you ever ordered takeout?
2. Do you usually use a washing machine for laundry?
3. Have you ever booked a train ticket using your mobile phone?
4. Have you ever bought groceries on your phone?
5. Have you ever eaten self-heating hot pot?
6. Have you ever used a sweeping robot at home?
7. Have you or your friends ever taken any weight loss products?
8. Have you ever played ChatGPT?

Have you noticed that these things that seem to be commonplace in our daily lives are actually caused by the needs of lazy people in the beginning, so they greatly improve our efficiency!

In other words, lazy demand is not a derogatory term, because behind lazy demand is the pursuit of efficiency. Therefore, if your copy can hit the lazy demand of the user's psychology, then your copy will generate a desire to buy. After all, who doesn't want efficiency, right?

Well, here comes the question again, how to write this kind of copy? Here are 3 writing formulas that you can use right away.

1. The first writing formula: shorter time + amazing results

For example, for weight loss products, you can write: 1 sachet per day, lose 3 pounds in 10 days;

Or if you are selling copywriting courses, you can write like this: 40 minutes, teach you how to write copywriting and get paid!

2. The second writing formula: 1 product effect = multiple other product effects

For example, for vitamin tablets, you can write: 1 tablet per day is equivalent to 3 large bowls of vegetables and 5 apples;

Or if you are selling anti-odor socks, you can write the copy like this: 1 pair of xx anti-odor socks, no stinky feet for 7 days on a business trip!

3. The third writing formula is easier and has amazing results

For example, if you want to create a natural beauty cream, you can write the copy like this: Just apply it when you go out, and you will look stunning without makeup;

For example, for smartphones, you can write like this: No need to edit photos, any photo you take will turn into a postcard!

Okay, have you learned the above three formulas for writing attractive copywriting by taking advantage of the “laziness” in human nature?

Finally, I want to remind you that the amazing effects mentioned above do not mean that you should exaggerate the facts. The copywriting should be realistic. Don’t talk nonsense if you can’t do it, otherwise you will shoot yourself in the foot.

Author: He Yang, WeChat public account: He Yang Talks about Copywriting