A one-to-one replica of Brother Yang, with over 100,000 sales

Xiao Yangge's marketing strategy is always successful. How can ordinary people make money with the help of Crazy Xiao Yangge's model? This article describes the relevant content and hopes it will be helpful to you.

Hello, fellow villagers. I am the village chief.

The personal creator with the most fans on the Douyin platform is undoubtedly Crazy Xiao Yangge. In addition to bringing endless joy to everyone, he has been selling goods on the reverse side since a few years ago and has long been ranked first in Douyin.

So how can ordinary people make money with the help of Crazy Xiao Yangge’s long-tail traffic?

1. The long tail value of Xiao Yangge

1. Xiao Yangge slice authorization

It is to re-edit the content of Brother Yang’s live broadcast activities in the live broadcast room every week, and then put related products on sale.

Make full use of Xiao Yangge’s content and trust endorsement to promote products through short videos and earn transaction commissions.

Many of these matrix accounts earn at least 500,000 or 1 million yuan a year by editing slices of Xiao Yangge’s live broadcast.

2. Imitate and learn from Xiao Yangge

Ever since Crazy Brother Yang started selling goods through live streaming, many former entertainment experts have also started selling goods through live streaming.

We also constantly create interesting content in the live broadcast room to attract viewers and promote transactions.

The most exaggerated accounts even directly copied Xiao Yangge’s style, live broadcast room settings, language behavior, etc., such as the irritable Dapeng brother, the irritable Xiaopeng brother, and the crazy Zhongyang brother.

Although it was despised by many netizens, its sales have not decreased.

2. True or False Xiao Yang Ge

Brother Xiao Yang has over 100 million fans, so many people on the Douyin platform have some impression of Brother Xiao Yang.

Especially after Brother Yang changed the live broadcast frequency to once a week, many people paid close attention to their daily movements.

When everyone first saw the live broadcast room imitating Brother Yang, it was really difficult to distinguish for a while, especially for those who were not die-hard fans, they would think they were it.

I had the same feeling when I first saw it, and later I also saw their live broadcast room on the video account.

Firstly, through such imitations, the popularity of their live broadcast rooms is not low at all, surpassing many accounts with hundreds of thousands or even millions of fans.

Secondly, the topic in the live broadcast room has always been there. Many people criticized them for plagiarism and wanting to become internet celebrities; but there are also some people who support their grassroots dreams.

Third, if you can really sell things, the sales volume on the Douyin platform is very average, but I saw that the sales of their video account have reached nearly 100,000 orders.

3. Why imitate?

I can fully understand many people's crazy love for copyright and their favorite experts, celebrities and brands.

Therefore, once they discover any plagiarism or imitation, they will be very angry.

But I also want to tell you that in many situations, this kind of pixel-level imitation is exactly what is needed and has become a shortcut to rapid success.

1. Traffic password

Let’s first talk about imitation from the perspective of content. The reason why many popular works become popular is that they have many factors that make them popular and they fit everyone’s primitive desires.

For example, when people watch Brother Yang’s videos, they see the love between brothers, husband and wife, and parental kindness. They also see the pranks, true nature, and giving back to society between brothers, which makes some users feel expectations and conflicts when watching the videos.

Do you know why we chase hot topics? It’s essentially the same, because if it’s a hot topic, it means it’s already popular.

This includes why many movies have been remade into each other. For example, China has remade many Korean movies. Also, many traditional Chinese masterpieces have been remade over the years. The reason is the same.

2. Key to Success

In addition to content, we also see a lot of physical products that imitate each other, such as mobile phones, cars, milk tea, clothing styles, etc.

And everyone is saying that they want to learn from Pang Donglai’s service and do it the same as others.

Why? Because these are proven to be feasible after other people have invested real money.

4. Start with extreme imitation

Today I am citing the example of Angry Brother Xiaopeng, Crazy Brother Zhongyang and others imitating Crazy Brother Yang, not to encourage everyone to imitate Crazy Brother Yang.

Instead, I hope that everyone will not understand imitation in a one-sided way, but understand the purpose of imitation.

1. Think about why others do what they do

Whether you are making products, shooting videos, or providing services offline, when you are ready to learn from your peers or find benchmark accounts, you have to think about why others do this.

It is useless to simply copy and imitate, otherwise you will never know how to innovate and create something of your own.

Think in detail about why others choose such titles, why they price things like that, why they set rewards like that, why they set such processes, etc.

2. Start with pixel-level imitation

Once you have the above thoughts, the first step you need to take is pixel-level imitation.

Let’s take a look back. When people consume, they always say that their products are not as delicious as others, not as easy to use as others, and not as good as others’.

So the first step you need to take is to do the same as others.

If you can't even meet the basic standards of others, why bother spending time researching and innovating?

Moreover, in real life, the most frightening thing is not that we are not as good as others, but that the entire product and content have no rules or ideas at all, becoming a hodgepodge.

3. Imitation is not the end but the beginning

Of course, unscrupulous imitation is definitely not acceptable, especially for accounts with obvious IP attributes. You will always have the shadow of others on you, and there are also legal risks and platform constraints.

The purpose of our imitation is just to quickly create an account and a product to gain traffic. After completing the first step of initial accumulation, we must consider our own content and product innovation and think about how to screen users.

Otherwise, if you just imitate without having your own IP attributes, you are doomed to fail in the end. Just look at many domestic mobile phones.

Author: Village Chief, Source WeChat Official Account: Shili Village