Among the 5 types of knowledge payment, which one is the most profitable?

In this article, the village chief introduces the content related to knowledge payment in detail, including the four advantages of knowledge payment and the five types of paid products. This article is recommended for students who want to learn about knowledge payment and want to be knowledge bloggers.

Hello, fellow villagers. I am the village chief.

A course sells tens of thousands of copies, a community charges thousands of people, and one can easily earn a million dollars a year.

This is the norm for many top bloggers in the industry who do paid knowledge selling. Some of them have already obtained luxury cars and mansions by doing so.

Therefore, it has also attracted many people to want to create their own media, write public accounts, shoot Douyin, and strive to become a knowledge blogger with an annual income of one million.

After all, knowledge bloggers don’t need to stock up on goods, they can just share their knowledge and experience.

But if you want to become a knowledge blogger and make money, do you know what are the ways to make money? Is it just selling courses? Today, the village leader will introduce it in detail with you.

1. Four advantages of knowledge payment

Many people become bloggers and charge money for knowledge, just because they think others are making money, so they have to do the same.

I have never figured out why I should do it and why I can do it.

1. Simplicity

Compared to selling goods, opening stores, writing books, etc., the execution cost of knowledge payment is simple.

2. Controllable

If you open a store and stock up on goods, many things are beyond your control. Price, inventory, delivery, etc. are not things you can decide.

3. Low cost

The biggest cost of paying for knowledge is actually time and energy, and you hardly need to invest any money.

4. Quick inspection

If you want to sell goods, there are many processes to deal with, such as finding merchants, selecting products, communicating logistics, packaging, etc.

However, it is relatively quick to make money from knowledge, even if it means writing a paid article.

On the one hand, quickly verify your own ability to design and deliver paid products.

On the other hand, it is also a quick way to screen your core users and their ability to recognize, execute, like, and pay.

2. Five types of knowledge payment

So, as a knowledge blogger, what paid products can we make to monetize?

1. Paid Articles

a. Difficulty index: Very low. It can be completed anytime and anywhere, whether it is a public account or similar single-product paid tools such as the Maiwan mini program .

b. Pricing method: Within 200 yuan. After all, paid articles are not published once a month and are high-frequency paid products.

c. Target audience: all readers, so the price cannot be too high, generally a few dollars or a dozen dollars will be enough.

d. Profit index: Generally, although it has a wide audience, it is not a novel after all.

The advantage is that you can continue to collect money. As long as you write, someone will pay.

2. Paid Q&A

a. Difficulty index: Very low. You just need to set a price without any tools. Users can just add you on WeChat and pay, and then you can charge.

b. Pricing method: This depends on the questions asked by the user and your personal ability.

Generally, the charge is based on the duration of the session, such as 199/hour or even 1999/hour.

But as an ordinary player, 69 yuan, 99 yuan or 199 yuan are enough.

Some simple tasks, even 6.6 or 8.8 will do.

c. Target audience: There are only a few people who are willing to pay for an answer, and most people just read but do not take action.

d. Income Index: Generally, if you are not particularly well-known, then one or two a week is good enough.

Of course, it is not ruled out that some people set very low prices, such as 9.9 yuan.

However, the payment issue is never the most core and largest part of the revenue.

3. Paid courses

a. Difficulty index: Medium. Able to create a course from the outline, materials, PPT or video, and then explain it.

It is still somewhat difficult to make it both regulating and meaningful.

b. Pricing method: The course pricing range is relatively large, and will be higher than the first two prices.

But most of them are concentrated around 100 yuan, such as 99, 149, 299 and so on.

Of course, there are some courses that are purely for traffic, so there are also settings of 29 and 39.

c. Target audience: Large. Compared with the payment issue, the course sales will be a little higher.

Because everyone thinks that Q&A is one-time and short-lived, but courses can be listened to continuously.

d. Revenue Index: High. It can be said that paid courses are the most important monetization income in knowledge payment.

One is that the unit price is relatively high

Second, the willingness and number of users to pay are large

Third, the courses can be continuously improved and new content can be introduced.

4. Paid training

a. Difficulty index: High. Whether online or offline, training places more emphasis on delivery capabilities and results.

b. Pricing method: Because training generally takes a lot of effort, the price will also increase.

Especially for offline training, the price is generally more than 500 yuan.

Common ones include 799, 899, 1299 or even 2599 and so on.

If it is purely online training, the general cycle is about one month, with daily updates, homework corrections, etc., generally 399 or 499 is more appropriate.

c. Target audience: Generally, training not only tests bloggers but also trainees.

Some students would rather buy courses than sign up for offline training because they don’t want to spend time and feel it’s too much of an investment.

d. Profit index: relatively high. If you set the price at 499 yuan, 20 students will earn 10,000 yuan.

The core of training is to ensure good delivery, because users can experience their true feelings and solve any problems they encounter, and users have a strong sense of authenticity and gain.

As long as the training is done well and has a good reputation, making money is a natural thing.

5. Paid Community

a. Difficulty index: Very high. I think building a community is more difficult than executing the above four projects.

Many people think that they can collect money just by listing a few services, but that is just a scam.

A real community should consider its sustainability and renewal rate, rather than users not purchasing again after paying.

b. Pricing method: It is actually quite difficult to obtain truly valuable content from any community priced below 100 yuan.

With such a cheap price, it is bound to be a poor delivery.

The recommended pricing for general communities is 299, 399, 499, etc., and high-quality communities can be priced at more than 1,000.

c. Target audience: relatively broad, because the community provides many services, and many courses, trainings, and gatherings are additional benefits.

d. Profit index: Very high. Working in a paid community can earn at least hundreds of thousands a year, and up to millions or even tens of millions.

But high returns also mean high-standard delivery and high-quality service content.

Not everyone can charge 599, 799, or even 2599 for setting up a community.

The above five paid products are the most common ways to monetize as a knowledge blogger.

In fact, each method can make money, but if you want to make money, knowing the method is useless.

What’s the most important thing is what makes users pay? After paying, they give you good reviews and are willing to spread your content.

Author: Village Chief WeChat Official Account: Shili Village