99 yuan for 4 T-shirts, they sell out every year!

This article starts with seasonal products, tells the basic information about the use of T-shirts, a consumable product that is in short supply, and then shares the opportunity to make money from consumables such as T-shirts, giving you some inspiration. This article is suitable for people who want to start a business or want to make money, and provides a direction for everyone.

I am sharing this case with you today, hoping that you will have a deeper understanding of the demand for seasonal products and find opportunities to make money from it.

1. T-shirts are just-needed consumables

As the temperature has risen in recent years, T-shirts have become the most commonly used clothing item throughout the year, mainly referring to many provinces in the south.

It usually lasts from mid-March to early October, so it lasts for half a year. In Yunnan, Guangdong, Hainan and other places, it is even longer.

Sometimes when the weather is cold, I just wear a small coat.

Not only has it been used for a long time, but it also has a wide audience. Compared with women, men do not have such high requirements for clothing.

I wonder how you would react when you see the price of 99 yuan for 3 or even 4 pieces of clothing?

But personally, I think the price/performance ratio is still acceptable, because someone in my family makes clothes and I roughly know the costs.

Whether it is made of pure cotton or polyester, the price of 99 yuan for 3 pieces is completely profitable, and the quality is not bad.

Many of the branded T-shirts that cost 79, 99, or even 139, 169 yuan actually cost the same as buying three for 99 yuan.

For example, in Hangzhou, you can go to clothing wholesale markets such as Sijiqing, where you can often find T-shirts priced at 15 yuan or 20 yuan each, and some are even cheaper.

Some of my friends in Guangdong Shisanhang should be very clear about this. Not only T-shirts, but also some pants and skirts cost only a dozen yuan.

So even if it's 20 yuan per piece, the cost of three pieces is only 60 yuan. Considering the courier's labor cost of 70 yuan, there is still a profit of 29 yuan.

In fact, 15 yuan and 18 yuan are more common. If your sales volume is larger and you can customize it yourself, the price will be lower.

2. Opportunities for White Label Products

T-shirts are also a product dominated by a large number of white-label products.

Most brand name products are priced very high, including a T-shirt selected by Xiao Yang for 99 yuan each.

But in fact, the cost of many white-label products is very low, and users do not pursue brand when consuming such products.

When buying T-shirts, men’s core requirements are that they should not pill or fade, and should not become as soft as paper after being washed three or five times.

In addition, boys pay more attention to the pattern design of clothing, either a solid white T-shirt or a black T-shirt, or a variety of patterns to choose from.

There is a small brand that has stores on Douyin, JD.com, and Taobao. The clothing designs are very beautiful and the quality is also good.

The T-shirt only costs 39 yuan and the shorts only costs 29 yuan, what a good deal.

3. How to sell T-shirts in China

It is precisely because of the white-label nature that everyone has the opportunity to make money by selling T-shirts on Douyin every year.

First, it is recommended to change the name of your account directly to the keywords you have thought of for the T-shirt, including associating the avatar, nickname, and introduction.

Second, update more than 5 product videos every day, and among your partners, there must be at least one person who is good-looking and suitable for appearing on camera, regardless of gender.

Wear different T-shirts and take photos in different scenes. The more lifelike the better. There is no limit to this.

Third, from your title, tags to the video copy, etc., they must be strongly associated with products, prices, and benefits.

Fourth, live broadcast for more than 10 hours a day, such as 8-14 o'clock in the morning and 16-22 o'clock in the afternoon.

Here you need to pay attention to the background of the live broadcast room. Whether it is indoors or outdoors, it must be filled with products.

That is, when users enter your live broadcast room, they can see many types of T-shirts, which is visually impactful but not confusing.

In addition, the price and size should be clearly indicated so that users can see it at a glance.

No matter you are selling 4 or 3 pieces for 99 yuan, 2 pieces for 49 yuan, or 2 pieces for 69 yuan, on the one hand, ensure that the quality of the product matches the price, and on the other hand, make appropriate investment costs.

4. Seize the demand for seasonal products every year

The reason I shared this case is that I hope everyone understands that there is a lot of demand for seasonal products every year.

The number of users is large, but the demand for brands is not that strong.

So in addition to T-shirts, there are actually many other products that can be thought of in this way.

For example, if others are selling T-shirts, then you can consider shorts, sweatpants, and summer socks.

Others sell for adults, but you specialize in selling for children and the elderly.

Don’t say that the elderly are reluctant to spend money. As long as you think the product is good and has profit margin, you can still sell it.

In addition to clothing, there are other daily necessities that can also be considered, such as the products like Fengyoujing that some people sold before.

What I share today may not make you money, but at least it provides you with ideas on how to make money.

Author: Village Chief WeChat Official Account: Shili Village