The number of fans has skyrocketed 100 times, and "Dinosaur Carrying Wolf" also carries traffic

Recently, a brainwashing song called "Dinosaur Carrying Wolf" has swept the entire Internet. So, how did "Dinosaur Carrying Wolf" come into being and become popular on the Internet? Why can dialect stalks become popular on a large scale in short videos? This article will show you how.

"I don't have K, I don't have K. Bru biu, Bru biu. The dinosaur carries the wolf, the wolf carries, the dinosaur carries the wolf, the wolf carries. The dinosaur carries the wolf, the wolf carries, the wolf carries, the dinosaur carries the wolf, the wolf carries".

Recently, this brainwashing song called "Dinosaur Carrying Wolf" has swept the entire Internet, and has set off a wave of netizens scrambling to adapt it. So far, the total number of video views on Douyin for the topics #dinosaurcarryingwolf and #dinosaurantiwolf has reached nearly 4.7 billion.

How did “Dinosaur Carrying Wolf” come into being and become popular on the Internet?

It is understood that this meme comes from Yunnan blogger @滇权妹, who was originally singing Sammi Cheng's "Mei Fei Se Wu" passionately on the street, but she forgot the lyrics halfway through. In order to continue singing the song, she temporarily adapted the song, and thus we have the magical lyrics we saw at the beginning. Among them, "dinosaur carrying wolf" that was temporarily "made up" by Quanmei is actually the homophony of the Yunnan onomatopoeia "boom and clang", which is similar to the noisy sound of a stainless steel basin falling to the ground. The dynamic melody and the magical lyrics quietly possess the characteristics of a divine song, and a large number of users were successfully brainwashed by it and finally actively joined it.

This is not the first time Yunnan has gained points.

In May last year, a young Lisu man from Yunnan became an internet sensation with his rap hit "I'm From Yunnan". In just three days, the video had over 500 million views. This summer, Yunnan girl Quan followed closely behind, contributing a new hot topic to short videos with her new brainwashing work.

It is worth noting that in addition to "Dinosaur Carrying Wolf", another popular meme that has set off a wave of imitations recently, "Local water and soil nurture local people", is also created in dialect and has a strong regional characteristic . At the same time, like @滇权妹, the creator of this meme also completed the leap from being unknown to soaring traffic through meme creation, and a series of secondary creations around the meme have also gained considerable popularity.

Dialects and distinct regional characteristics have evolved into an alternative traffic code in the short video ecosystem.

1. Hot dialect memes, a lively meme feast

It is most appropriate to use the most popular sentence pattern of "question, understand, and join" to describe the popularity of "Dinosaur Carrying Wolf".

When the song was first released, most people frowned and were confused by Quan Mei's exaggerated performance style and incomprehensible lyrics. Many local people in Yunnan even helplessly "blamed" the blogger under the video, saying that the blogger was not from Yunnan. But before long, some users were gradually brainwashed, saying that "I feel uncomfortable if I don't listen to it for a day, and I feel uncomfortable all day if I listen to it." Then, this magical earthy divine song unknowingly took over the entire Internet and became a hot and popular meme.

Image source: @滇权妹TikTok video comment area

According to observations, before April 14 this year, @滇权妹 had only 6,000 fans, and the number of likes on the videos she posted was only a few hundred to 1,000. Since the first release of the "Dinosaur Carrying Wolf" singing video, @滇权妹's fans have grown to 607,000, a 100-fold increase , and the series of related videos she subsequently released also have good data performance.

At the same time, with the popularity of this divine song, bloggers from all walks of life began to make activities one after another, and various wonderful secondary creation videos were born. Many videos gained many likes by taking advantage of this hot topic.

For example, the talent @上上 performed a magical bel canto cover of "Dinosaur Carrying Wolf". In the video, he wore a suit and a bow tie, facing the camera with righteousness, and then sang passionately in a high tenor voice, "I didn't k, I didn't k...", and there was a professional symphony band behind him to support him, which was full of high-end feeling. The whole combination gave users a wonderful feeling of "buying a pack of instant noodles with 1,000 yuan". This video not only received 3.74 million likes, but also promoted the further popularity of "Dinosaur Carrying Wolf".

@锅盖wer, a veteran internet celebrity in the imitation world, reproduced @滇权妹's singing costume and dance moves vividly, and his stable performance won him 1.277W likes; pet expert @妮可小姐 put on a dinosaur costume, then carried her own husky on her shoulders, performing a "dinosaur carrying a wolf" online, with 559W likes on the video; in addition, a series of official accounts including @中国军号, @中国新闻网, @北海球队, and @中国铁路 also used this brainwashing song to make a living, pushing this hot topic to a new height.

Let’s look at another popular meme recently, “The land and water nurture the people”, which has also experienced a similar development process.

It is understood that this hot meme originated from a video released by a creator named @赵峰 (山西四人行) in 2021.

In the video, four Jincheng men, who looked ordinary in suits, lined up in a row, put their arms around each other’s shoulders, and then walked forward while singing along with the distinctive melody of the background music:

The land and water nurture the people. Jincheng people say that people are like iron and rice is like steel. If you don't eat, you will be hungry. What do Jincheng people eat in the morning? Meatballs, instant noodles and poached eggs. What do Jincheng people eat at noon? A big bowl of noodles with clear soup. What do Jincheng people eat in the evening? Rice soup and fried buns with a few garlics.

From the four people's appearance to their unique movements, to their dialect rap that outsiders considered extremely magical, the combination of these factors made this explosive video attract a lot of ridicule and discussion at the time.

Afterwards, the works released by these four hosts continued to retain the content format of four-person dialect rap, and finally became a full-scale hit in the summer of 2023.

As of press time, the video playback volume of the topic #The local water and soil nourish the local people has exceeded 800 million, and the video playback volume of the topic #Shanxi Four People Traveling, which is related to its content model, has also exceeded 600 million.

Among them, except for the local netizens in Shanxi who are still full of shame, many netizens from other places, from the initial ridicule and embarrassment, gradually became addicted and joined the army of playing memes.

On the one hand, creators from all over the country and even abroad have followed suit in their content model, playing with the idea of ​​"the land and water nurture the people" in their respective cities. Some official accounts have also joined in with great interest and are having a lot of fun.

On the other hand, since these hosts always travel in groups of four, many people joked that Shanxi people must travel in groups of four, and some even used "Jin" to refer to the number "four". Then, netizens began to make abstract jokes, looking for the shadow of the local climate and soil nurturing the local people from various "groups of four" things. For example, some netizens took pictures of puppies running on the streets of Shanxi, all of which were in groups of four; the soldier sculptures on the walls of the museum were also in groups of four; the security patrols on the streets were all "Jin" people...

Image source: @天天想吃麻辣杂 @PPPx @Cekils TikTok video screenshot

In addition, in the comment section under each popular video, countless new jokes were created around this hot topic. For example, someone said, "Ordinary people laugh: Hahahahahahaha, Jincheng people laugh: Hahahaha, hahahaha"; someone said, "I finally understand why cars have four wheels, because this way they can move forward"; and someone else said, "When I went to a restaurant to eat, the boss asked how many people there were, and I answered - Jin"...

As more and more people are playing with memes and have solid broadcasting and hosting skills, the four original creators of "The Land and Water Nurturing the People" have not only seen an increase in the number of fans, but also received more official or commercial promotional activities. Their popularity has increased significantly compared to before.

2. Can dialect memes continue to be popular?

The widespread popularity of dialect memes on short videos is not something that has only happened in the past one or two years.

As early as 2018, the story creators @多余和毛毛姐 began to create stories in Guizhou dialect. The phrase "So happy, I feel like my life has reached its climax..." not only triggered a large number of users to imitate, but also the video playback volume exceeded 100 million in just a few months, and the number of fans also exceeded 10 million.

In 2021, the now-banned Shandong talent @铁山靠 was live streaming with someone else. When faced with the other party's question "I am my mentor Tian Bin, may I ask what kind of anchor you are?", he responded with a Shandong dialect "窝是嫩爹" (Wo is a young dad) and the live streaming clip was spread crazily by netizens. "窝是嫩爹" and his other dialect catchphrase "邦邦两拳" also triggered a carnival on the entire Douyin site, and @铁山靠 himself gained more than 10 million followers in one month.

After that, more "short, flat and fast" dialect memes became popular on the Internet one after another.

For example, after the Yunnan Lisu boy's song "I'm from Yunnan" became popular, an English teaching blogger @刘涛 (Teacher Liu) from Guangxi used Guilin English to introduce his hometown and ended with "thank you". Because of the funny and magical pronunciation, his "thank you" was transformed into "拴Q" by netizens, which caused widespread dissemination. Later, "拴Q" was combined with "真的会谢" to "真的拴Q", expressing a speechless emotion. "拴Q" is listed among the top ten Internet buzzwords in 2022. And when the time comes to 2023, "dinosaurs carry wolves" and "the land and water nurture the people" that combine dialects with music are undoubtedly more brainwashing.

It is not difficult to understand why dialect memes have become so popular.

The most intuitive and popular dialect memes undoubtedly have the characteristics of being "simple and easy to remember, magical and brainwashing, and hilarious". Regardless of the characteristics of the dialect, these characteristics are easy to spread on short video platforms , and the public is also happy to find refuge from real life and food for self-pleasure in these lively and meaningless things.

Secondly, dialect memes are more down-to-earth, have unique tones and expression habits, and can condense specific local culture. Among all content forms, they undoubtedly have more distinctive characteristics . For users in other regions, they will also be more fresh, intimate and interesting, and it is easy for users to join in and complete one carnival after another, which has also helped to further promote the popularity of dialect memes.

So, will dialect memes continue to be popular?

One thing that is certain is that in the days ahead, new dialect memes will continue to emerge to take over the new meme carnival. But it is hard to say how long the current carnival will last. After all, whether it is dialect memes or other memes, all viewing and scrutiny is like "consuming a game": the audience contributes to the performance, the audience consumes, thinks about, and enjoys the purpose of gaining pleasure, and then switches to the next object of scrutiny.

For individuals who create memes, the widespread popularity of dialect memes is undoubtedly a blessing in disguise. With the popularity, traffic can be easily converted into tangible revenue, but after the popularity has passed, if you want to extend the popularity as much as possible, you undoubtedly need stronger content capabilities.

Author: Yue Yao

Source: WeChat public account "CaasData (ID: caasdata6)"