Amazon's order defect rate is also a very important indicator. It is an indicator used by Amazon to measure the accuracy and customer satisfaction of sellers when fulfilling orders. So where can you see Amazon's order defect rate? 1. Where can I find Amazon’s order defect rate? Go to the Amazon Seller Central homepage, find and click Account health under Performance. The order defect rate refers to the percentage of orders with one or more defects in the total number of orders in the past 60 days. Defect orders refer to orders with negative feedback, credit card chargebacks, and A-to-Z claims. According to Amazon policy, Amazon sellers must keep the ODR below 1%. If the ODR exceeds 1%, it may lead to account deactivation. 2. What is the order defect rate index required by Amazon? Amazon's policies also have relevant regulations. Sellers should maintain an order defect rate below 1%. If the order defect rate is higher than 1%, it will affect the seller's product sales on Amazon and even lead to the deactivation of the seller's account. Therefore, the impact of Amazon's order defect rate on sellers can be said to be very large. The order defect rate is mainly an indicator to measure the seller's service quality. Through this indicator, we can know whether the buyer is satisfied with the seller's service. The platform calculates the seller's order defect rate every two months, that is, the data is reset to zero every two months. The platform determines whether the store's order defect rate is too high by reviewing the percentage of defective orders in the store's total orders. To summarize, the steps to check Amazon’s order defect rate are to go to the Amazon Seller Center homepage, find and click Account health under Performance. |
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