The most ridiculous live broadcast room in 2022: Maomao sister led the cleaning aunt to live broadcast and counterattacked the sales list, with more than 100,000 people online and sales exceeding 10 million

Since all the other colleagues in the live broadcast team tested positive, Douyin celebrity Maomao could only live broadcast with the company's cleaning lady. The whole process was hectic, but the number of online viewers was hundreds of thousands, and the sales soared to tens of millions. What attracted the audience's attention? This article will find out.

There is a hint of humor in the sadness, the "most ridiculous" live broadcast room of 2022 appeared.

Last week, since all other colleagues in the live broadcast team tested positive, Douyin influencer Maomao Sister took the company’s cleaning lady to live broadcast and sell goods.

In front of the seemingly lively New Year's Festival backdrop, the entire live broadcast process was chaotic and full of mistakes, revealing the despair of the "chosen workers" who were forced to do something they were not supposed to do. However, the number of people online in the live broadcast room was hundreds of thousands, and the sales of goods soared to tens of millions.

Sister Maomao herself was also shocked. She kept muttering helplessly in the live broadcast room, "There are so many people" and "Ah, are they sold out?"

According to the Douyin data platform owned by Xinbang, from December 17 to last night, "Duoyu and Maomao Sister" conducted 8 consecutive live broadcasts, of which 6 had estimated sales of 10 million to 25 million, and the remaining two had sales of 5 million to 7.5 million. Roughly estimated, compared with Maomao Sister's previous record of sales of 100,000 to several million in a single live broadcast, this has increased hundreds of times.

The number of online viewers and fans in the live broadcast room also soared. According to the new Douyin, the number of viewers for each of the eight live broadcasts ranged from 6 million to tens of millions. The number of viewers for the live broadcast on the evening of December 18 exceeded 11.14 million, and one live broadcast brought 70,000 new fans. The peak number of online viewers for the live broadcasts every night was between 100,000 and 200,000, and the peak number of online viewers on the evening of the 22nd was close to 300,000. In less than ten days, Maomao Jie gained more than 600,000 fans.

Some netizens said that this was the last funny thing in 2022.

In fact, at the beginning, there was also an after-sales guy from the company who was live streaming with Maomao Sister, but it was said that he was too tired and asked for leave. Maomao Sister also had back pain and throat pain the next day after live streaming for a night. She thought she had tested positive and took her temperature immediately! 36.5.

The "chosen workers" continued to fight, and were given names such as "Mao Jianqiang" and "Mao Buyi" by netizens...

Since then, hundreds of thousands of netizens have been waiting in the live broadcast room on time every night, waiting to watch the jokes and eat melons online, and some netizens have watched the live broadcast for 8 consecutive days.

As the only "chosen worker" in the Xinbang editorial department who is not Yang, I also watched the live broadcast for a few days. The highlights are mainly concentrated in the following points:

1. Large-scale live reality show "The miserable daily life of Maomao, a humble and chosen worker"

During the live broadcast, Sister Maomao uploaded the link by herself, displayed and talked about the products by herself, played music by herself, moved things by herself, adjusted the PPT by herself, cut to close-ups by herself, added inventory by herself, and cooked hot pot by herself. She was busy the whole time and the word she said most often was "wait a minute."

He cut to a close-up and asked netizens whether it was cool or not. Netizens unanimously typed “sheep” in the comment section.

The live broadcast process was also full of loopholes. Sometimes the order could not be found, sometimes the basket could not be found, and then the induction cooker "alarmed". Not only did an echo appear in the live broadcast room, but the screen also went black.

Some products were introduced for a long time without links, and some products were sold out without links. 5,000 scarves were sold for 17,000 yuan without links, and he smiled bitterly in the live broadcast room, "It's okay, I can afford to lose this little money."

His selling didn't seem to be in any order. When netizens asked him what he was selling, he said he didn't know what he was selling and he just sold whatever products he got in the live broadcast room.

So sometimes I see him walking around the live broadcast room, muttering "what to sell" as he walks around.

In order to move goods and walk out of the live broadcast frame, the platform warned him that no one was broadcasting live, and he was so angry that he kept muttering "I am not a human being".

Maybe it was for the convenience of displaying the goods, so they put a board on the big iron pot and started to sell the goods, so there appeared a magical scene of selling underwear and skin care products on the iron pot...

In the nine-grid hotpot, only the middle grid was burning, while the surrounding areas were cold. Netizens said: Even the pot was laughing at him.

Some people in the comment section also said that his team was very strong, which made Sister Maomao so angry that she smiled bitterly.

Some netizens also joked, "It turns out that one person can do the work of 19 people, and the others will be fired tomorrow."

However, it was sad and funny but also very hard-working. According to the new Douyin data, the live broadcast on the evening of December 17 lasted for 6 and a half hours.

2. Real-life improvisational sitcom "The Funny Daily Life of Sister Maomao and Sister Wang"

Cleaning aunt Wang is now also known as the "No. 1 Sister" in Maomao Sister's live broadcast room. Every day, a bunch of netizens go to the live broadcast room and shout that they want to see "No. 1 Sister".

The interaction between Sister Maomao and Sister Wang has become the biggest highlight of the live broadcast room every day.

For example, in order to prove that they were not positive, Maomao and Wang held a thermometer gun to measure each other's temperature at the opening ceremony, and the thermometer had problems:

Sister Maomao: Auntie, your temperature is so scary, 29 degrees.

Auntie: You’re not much better (27 degrees).

While measuring the temperature, Sister Maomao suddenly rehearsed an impromptu drama with Sister Wang. Sister Maomao asked Sister Wang to play the role of a policeman and pointed at his head and said, "Did you bring what I want?"

In the camera, Sister Wang's acting is still a little awkward and stiff, but the contrast brought by this disharmony is inexplicably funny.

After applying the mask to Wang, Maomao said, "I'll find you a moisturizing lotion. Your face is too dry... Don't be shy. It's okay. They're all provided by the brand. I don't have to pay for them..."

Seeing Sister Wang's rough hands, Sister Maomao said, "I don't allow your hands to be rough. You will be the number one sister in our live broadcast room from now on! I don't allow the number one sister in our live broadcast room to have rough hands!"

While live streaming, he muttered, "My mother is also from the countryside. Later she went to the city to work. Her hands are also rough... Now she is told not to work. I give her 10,000 yuan a month for living expenses and let her spend it as she pleases."

He also praised Sister Wang sweetly in the live broadcast room, "Auntie, you must have been a great beauty when you were young."

A fan said that his aunt drove a Rolls-Royce, and he said that the netizen was crazy.

Auntie was tired, and Sister Maomao said, "Auntie, just lean back and sleep if you want to. Be casual. Don't treat this as a live broadcast room. It's not like a live broadcast room. I'm messing around here and I can't win."

Sister Maomao and Sister Wang speak Guizhou dialect and Henan dialect respectively, and they can communicate smoothly in the live broadcast room.

When selling persimmon cakes, Sister Maomao gave some to Sister Wang with great anticipation, but Sister Wang responded mercilessly, "It's too late, I don't want to eat it."

Since Wang Jie is old and doesn’t eat supper at night, netizens are too enthusiastic and keep urging her to eat. Maomao Jie can only reply while live streaming:

The netizen called out to Sister Wang to drink Coke, and Sister Maomao spoke in dialect and said, "Have you ever seen an elderly person drinking Coke at night?"

The netizen asked Sister Wang to eat beef hotpot, and Sister Maomao said, "The elderly in your family are having midnight snacks, so go and wake up your grandparents to have barbecue."

Later, she couldn't get back to the truth, so Maomao gave the aunt a sign that said "I don't want to eat it". "Netizens said that I didn't give it to the aunt, and these friends have vicious words."

While responding, he did not forget to remind everyone, "Laugh or scold, just pay attention to me and click."

It was past ten o'clock in the evening, and netizens asked where Yijie was. Maomao Sister said, "You know where Yijie is? Yijie went to a disco. She must have gone to rest and sleep."

A fan said he missed his aunt, so Maomao said she would give everyone her aunt’s bank card and ask everyone to deposit 200,000 yuan into it.

In addition to the funny interactions between the two, netizens are chasing after the number one sister as if they were chasing "Go Lala's Promotion".

When Sister Wang first came to the live broadcast room, she was a little reserved and didn’t know how to link. Sister Maomao taught her step by step. The first time she linked, she mistook dental floss for a sanitary napkin, but now she is basically familiar with it.

In addition to helping lift things in the live broadcast room, in order to avoid being warned by the platform that no one is broadcasting live, Sister Wang will stand in front of the screen when Sister Maomao moves things.

Up to now, Wang has gradually become a real assistant in the live broadcast room. Maomao said in the live broadcast room that Wang will leave at the end of the month and officially sign a contract to join Maomao's team, and her salary will increase several times.

Sister Maomao also told the story of her aunt working hard for her family in the live broadcast room, and said, "In the future, we will give the aunt a commission from the money earned from the live broadcast room."

3. Variety Channel Special Program "Sister Maomao's Personal Story"

In addition to watching Sister Yi, netizens have been waiting in the live broadcast room every day these days for Sister Maomao to tell jokes and stories.

So far, Maomao has told the story of how she was beaten by her parents for shaking a peach tree, the story of her friend's dog Chocolate looking like a human, the story of her master classmate being hit in the face by a monkey, the story of Maomao's cousin at the ticket office, and the embarrassing story of a colleague capsizing while playing water sports...

Opening the live broadcast room was like entering a stand-up comedy channel. As he was talking, he was afraid that no one would understand him, so he took out a piece of paper and started drawing a diagram.

The ability to switch freely between Mandarin, Guizhou, Guipu and Pu when telling stories has become a meme, with one netizen saying "His temperament is different when he speaks Mandarin, Guizhou, Guipu and Pu, which is really magical".

After listening to the story of monkeys beating people, some netizens wanted him to tell it again. He was speechless and said, "Aren't you tired of hearing about monkeys beating people? By then, my live broadcast room will become a room dedicated to monkeys beating people."

When he has no stories to tell, sometimes I see him being schizophrenic in the live broadcast room, talking to himself, calling the netizens in the live broadcast room "babies who don't follow are not good babies", and complaining about himself "It's so disgusting how can I say such disgusting words".

From being panic-stricken and helpless at the beginning to gradually getting the hang of it, netizens said that he was becoming more and more "arrogant", "saying that he could lead other less popular anchors to sell things", and even joked that he wanted to go out with his aunt to set up a company.

In just a few days, Maomao Sister's live broadcast topped the Douyin sales list several times, and the topic #Maomao Sister's live broadcast alone is sad and funny# also topped the Douyin hot topic list.

This is the second time that Sister Maomao became famous in her life.

The first time was four years ago, when he attracted 20 million fans in three months with a video that said "I feel so happy, I feel like my life has reached its climax." However, funny bloggers are replaced every year and new ones emerge every month. In 2020, after Maomaojie's Douyin fans reached a peak of 34.5 million, they have been losing fans all the way.

A few months ago, when her fans fell below 30 million, Maomao posted a video. This time, she didn’t make any jokes, but rather talked quite sincerely about her views on losing fans:‍

"To be honest, it's quite sad. Following someone means liking them. If I say I can accept it, many people will think I'm pretending. But I think this way. Married couples often get divorced. Why should I ask you to follow me but not unfollow me?

But I still reflect on myself, is it because I am not working hard enough? From 2018 to now, I have been working non-stop throughout the year. I wake up every morning and think about work. The life of an internet celebrity is the same as everyone else. They all worry about work.

Tik Tok is the most fulfilling thing I have ever done in my life, so I feel that I must do it well, but I find that the more I want to grasp something, the more it is difficult for me to grasp it. Some people may say that why don’t you just give up?

To be honest, I really wanted to do what I like and stop filming, but after thinking about it, acting and filming videos are what I have always liked. "

Although his second rise to fame was somewhat of a fluke, looking at it from another perspective, Maomao Sister has been insisting on creating funny content in recent years and has basically never stopped, which may have accumulated enough skills for him to tell jokes and jokes.

For Sister Maomao, this popularity is a once-in-a-lifetime opportunity for transformation.

He himself probably didn't expect that no matter how hard he tried, there were only a few thousand people in the live broadcast room before, but these days there are more than 100,000 people in each show. He said in the live broadcast that after the live broadcast became popular, the attitude of suppliers towards them also changed 180 degrees.

What is more important than the short-term popularity is how to seize this opportunity. At present, it seems that Maomaojie's live broadcast style will be adjusted in the future. Maomaojie said in the live broadcast: "Our boss said that he would adjust my team after returning, let my team all do business, and let me broadcast here alone."

In the past, Maomao Sister’s live broadcasts were also lively and lively, but in the future, she may continue this funny style of chatting about daily life.

Sister Maomao said, "I will never say that again. The link is on 321, so let me broadcast quietly. I used to shout for an entire afternoon, sisters, how many pieces can you get after bidding, with a total value of 1,454 yuan. Today in our live broadcast room, it’s 399! My voice became hoarse and I couldn’t sell much. Now I have placed two orders and sold 2 million yuan."

From the popularity of the Oriental Selection live broadcast room this year to Maomao Sister's second popularity at the end of the year, netizens have a special liking for this kind of quiet and simple live broadcast room, especially those that are quiet, not noisy, and full of jokes, which make people feel rewarding.

Dong Yuhui's simplicity allows people to gain the beauty of knowledge, while Maomao Sister's simplicity allows people to gain simple happiness.

On the contrary, some of the simple, crude, flashy and intimidating live broadcast rooms that were popular in the past are becoming increasingly difficult to attract viewers, and instead make people feel annoyed.

In contrast, Maomao Sister's live broadcast in the past few days started out awkwardly and carelessly, but this sense of real life without deliberate design made the live broadcast content full of drama, allowing netizens to see a little "truth" from the chaos and disorder, and finally projected it onto ourselves, who have either been sick in bed due to "yang" or have no yang and are busy with work at the end of the year.

Finally, I hope that those who have yang will recover soon, and those who don’t will hold on to the end! I hope that you will recover soon and have a good year. I hope that this time, 2023 will really be a good year.

Author: Zhang Jie

Source public account: New List (ID: newrankcn), focusing on observation and reporting in the field of Internet content, and caring about people and things related to the content industry.