How to do Shopee promotion? What do you need to prepare?

Shopee platform will also launch some promotional activities, which are generally divided into two types: one is the platform's big promotion, and the other is the daily promotion. Sellers who meet the requirements can sign up to participate. Today, I will introduce in detail how to do Shopee promotions? How to sign up?

We need to prepare for the big promotion. First, we need to warm up before the event, which is a must. Once each platform prepares for a big promotion, all stores will basically conduct traffic promotion one month in advance. During this period, we must pay attention to preparing our products in advance and not rush to put products on the shelves and package stores in the first three days of the promotion.

Secondly, we must carefully design the entire visual effect of the store. The same product should be in different categories, using the advantages of many styles to allow buyers to purchase at will.

Preparations to be made in the middle of a big promotion. The first point is to bid the products in combination as much as possible. During the promotion, the store can use titles such as half price, discount, and price of two pieces to attract the attention of buyers. At this time, buyers will not pay attention to the products first, and their focus will only be on the price.

Then our customer service staff must follow up in real time. During big sales, the most tiring, hardest and most important job is also customer service. The response from customer service is one of the important factors in whether the store can get positive reviews from buyers, so you must pay attention to the response rate of customer service.

Preparations need to be made in the later stage of big promotions. We need to track the goods that have been ordered in real time. Our focus at this time should be on the IQ of shipping and logistics. We need to avoid product delivery errors and minimize the return rate as much as possible.

Secondly, we need to start optimizing products in a targeted manner. Many novice sellers don’t know how to optimize their products. In fact, these buyers have already told you. When buyers ask about a product, the questions they ask are what we lack in our detailed explanations. Finding the most accurate optimization direction from the questions asked by buyers is the most accurate optimization direction.

How to choose activities?

The early stages of a store’s growth

Participate in activities that the platform can participate in. For early products, it is recommended to use a low-price traffic strategy to strive to bring a certain amount of sales to the store and increase the store's authority.

Therefore, you must participate in low-threshold projects such as CCB (cashback projects), free shipping projects, theme activities, etc.; try to qualify for high-threshold activities.

Growth mid-stage to mature stage

Limited-time flash sales: After the store has accumulated a certain amount of high-quality data performance, the store can reach the threshold for selection activities. You can participate in such activities regularly and don't waste opportunities.

Theme Activities: Shopee’s theme activities are released frequently, and the low threshold makes it easy for many merchants to be selected. This is the best choice for stores to maintain daily traffic and promote orders.

Paid promotion: such as big promotion resource packages, Shopee’s paid live broadcasts by influencers, etc. Don’t ignore paid resources just because they cost money, as these are also very good opportunities.

Store marketing activities: There are so many marketing activities in the store that must not be ignored. For example, limited-time flash sales, premium purchases, package discounts, etc. The marketing tools in the store should be used flexibly, and platform activities should be coordinated with store activities to achieve twice the result with half the effort.

Shopee traffic skills

1. New products: Shopee is a platform for product distribution. New products and new stores will receive traffic support, which is an almost zero-cost traffic model. (There is also a science to new products)

2. In-site advertising is just a waste of money if you don’t find the right products and have good skills.

3. Follow, follow other store fans (there are certain skills to follow)

4. Pin new products

5. Like each other's products with merchants

These are all channels for exposing products.

You can learn about the homepage logo activities. Many activities here are exclusive to CB, with more product slots and considerable traffic. The effect of the homepage banner activities depends on the popularity and price of the product. Similarly, there are more product slots and considerable traffic.

Recommended reading:

Shopee Free Door-to-Door Collection Service Standard Update Notice

Shopee Platform Activity Deposit Policy

Does Shopee provide traffic support when connecting with operations managers? What kind of support is there?