Resignation from large companies has become the secret of traffic. Have these young people made money?

Why do people who have resigned from big Internet companies like to come to Xiaohongshu to make a post? This has also led to a series of resigned bloggers. Resigning from big companies that have become popular quickly has become a new trend.

If you don't understand, just ask, is the last step when leaving a large Internet company to post an online announcement on Xiaohongshu?

ByteDance, Tencent, Alibaba, NetEase, JD.com... These well-known Internet giants may have different corporate cultures and office addresses, but this time, they appeared in a uniform form on the Internet.

The most common items in the resignation notice are PO work badge, PO resignation certificate, and PO campus gate.

Those who are good at making things happen will add spice to the scene with emoticons and banners.

Work is the main theme of life for people in the workplace, and it is actually normal to post on WeChat Moments to commemorate the end of a job.

However, there seems to be too much of this kind of content, and the resulting tricks can be put together into several series:

Resignation from rapidly rising big companies has become a new trend.

There are those who call themselves bloggers who have left their jobs, those who discuss whether the blogger track for bloggers who have left their jobs is crowded, and there is also a group of bloggers who specialize in observing bloggers who have left their jobs.

There is no shortage of tracks on the Internet. Those who understand technology can go the science track, those who are particularly knowledgeable about finance and economics can go the finance track, and even if you are just a big eater, you can go the food broadcasting track. However, the term "resigning from a large company" is too vague and too niche. Can this really be an effective way to make money?

I decided to do some research.

Before studying whether you can make money, what you need to figure out is why resigning from a job can also turn into a track?

In fact, this is not difficult to understand.

Big Internet companies are the "Jerusalem" of workers, and they come with their own traffic bonuses.

Ordinary people yearn for the salary and benefits of large companies and have a glimpse into the work and life of large companies. But what kind of life will employees of large companies enter after leaving? In addition to the monotonous work, is there another question in life? This is also a question that countless people in the workplace are curious about.

As a result, this type of content often has a good readership, and the more popular ones can even receive thousands of likes.

Where there is demand, there is supply. If an article like “Goodbye big companies, monthly salary is X million, but I decided to quit” becomes popular, Internet people will create hundreds of thousands of similar tweets ready to go.

So, how well do these former employees of big companies survive on self-media?

I clicked on the accounts behind these "resignation tweets".

Account operators can be roughly divided into three categories.

The first type is the initial glimpse of the concept. Although the work badges have become popular, many people do not have the idea of ​​standardized operations.

Self-media accounts are more like their diaries, recording their lives after leaving their jobs.

After leaving the big company, they are no different from ordinary people. Some continue to work in the next big company, some go out to travel and relax, and some are worrying about where their next job will be.

There’s a guy who was a former programmer and he still delivers takeout when he has nothing to do.

But there are indeed differences between large companies. Employees who have left ByteDance seem to particularly like traveling around the world. It feels like 4 out of 10 former employees are traveling.

Why do bloggers who have left Tencent like to go to Hong Kong to restart their lives?

Come to think of it, after all, Tencent’s headquarters are in Guangzhou and Shenzhen, and many of its employees studied in Hong Kong before.

The second is an advanced attempt, which is to consciously enter the resignation track and manage your own account.

During this period, ByteDance and Alibaba maintained their status as the top volume earners.

The bloggers who have left Alibaba have a unique sense of operations and pay attention to strategies. Some of the homepage contents are almost entirely about large companies, while others have basically designed their account columns since the fifth tweet.

Some people announced at the bottom of their resignation tweets that they would start a business through self-media and explained their own business model. Some people not only announced it, but also went a step further and conducted social media traffic.

For these bloggers, the most common way to monetize is to position themselves as career bloggers and then monetize through interview coaching and other means.

One very unique thing about Alibaba is that many resigned bloggers choose to monetize by venturing into Yiwu and working with various OEM factories.

Besides the workplace, the most common business field for ByteDance's bloggers is travel. Don't ask, the answer is traveling around the world, traveling around China...

In terms of the attention paid to resignation tweets, ByteDance, Tencent, Pinduoduo, Alibaba, and Huawei all received very high attention, ranking in the first tier.

Especially for Bytedance’s resignation tweets, it is common to see thousands of likes and interactions. In contrast, some resignation tweets from other Internet giants only have around 100 to 200 likes and interactions.

So, how well are they doing on self-media?

—Sorry, this cannot be determined by one tweet.

Indeed, when the words "big company", "monthly salary of X million" are put together with "resignation", "quitting without a job" and "freedom", a sense of contradiction will naturally arise, triggering envy, resonance and yearning.

However, the success in traffic is brought about by the labels and algorithms of large companies, rather than the result of the content itself.

Therefore, many bloggers who became famous overnight due to their resignation tweets have lost their follow-up tweet data. Not to mention the dismal commercial data.

Yes, although the keyword "leaving a job at a big company" generates traffic, this character setting cannot be commercialized.

According to my observation, those accounts that can really use resignation as a starting point to open their own self-media world all have a certain field that they have deeply studied. This is also the third type of blogger.

@Claire Chazai, entered the semiconductor industry after leaving ByteDance. Although she talked about her resignation on her homepage, she mainly writes about beauty and skin care. Her notes are sold at a fixed price of 4,500-5,000 yuan each, and she has stable commercial advertisements every month.

There is also @Curly Puppy who resigned from Alibaba. She is good at handicrafts, and the traffic of her resignation tweet is not even as much as usual. She also has regular advertising every month.

Even more impressive is @小豆芽儿, a former female programmer at Alibaba. Before leaving the company, she had already gained a lot of fans with her vlogs about female programmers at big companies, and her life records are also a great way to make money.

Therefore, even in the resignation track, the ones who can really make money are the bloggers who have content, personality, and management. The resignation tweets are just embellishments for them.

What is the charm of self-media that can attract so many people who have left big companies to join?

The high-pressure environment of large Internet companies and the ever-accelerating pace of work always require improvement and review. On the one hand, it means rapid growth and worldly respectability, and on the other hand, it represents a life without peace.

What does it mean to have no peace?

In @小豆芽儿’s resignation tweet, it was about the sub-healthy state of the body, “frequent chest tightness, chest pain and breathlessness”; in @库尔勒香梨’s writing, it was about the exhaustion and speechlessness after returning home after high-intensity work; there were also upward management, PUA, direct lineage, picking fruits, etc. . .

Instead of jumping from one big company to another, see if other environments can balance life and work.

Perhaps becoming a self-media blogger is the easiest way to escape from the class atmosphere.

Moreover, the upper limit of this job is high. If you can do it, it will be no problem to earn X thousand per month.

In this context, the identity of a large company becomes a life-saving straw, and everyone wants to grab it.

But I believe that many bloggers who have left their jobs have deeply felt that making money is not so easy.

As a veteran in self-media, I would also like to remind everyone that self-media has now become a business.

There are people producing all the content you can think of. The field is crowded and the competition is fierce, and there is no shortage of determined and talented people among them.

Even the insecticide business has people doing it↓

By the way, this blogger @幽默五先生 also resigned from a big company to start his own business.

Secondly, being a self-media person is not as easy as everyone thinks.

There are indeed some people in this world who are gifted and can become famous just by writing casually, but for the vast majority of people, being a self-media person is no different from going to work: thinking about topics every day, continuously producing high-quality content, and studying the popular rhetoric on the market.

Moreover, the output of such content is not measured in one or two weeks, but in years. If the writing time is too long, it will be difficult to think of topics in the later stage, and you will be so worried that you will pull your hair out.

It is really dizzying that just by "working in a big company and leaving the job" you can be favored by the algorithm and receive thousands of likes, which can make people mistakenly believe that they are standing at the starting point of success.

But when you commit yourself to it and produce seriously, you may find that having no fans and single-digit interactions is the norm for most people.

The fire in that article was just fireworks.

It's an illusion created by the algorithm.

Image and information sources:

Xiaohongshu: Mchi4sw4, Frank in Sleepwalking, Diary of Cauliflower, Alu from a Big Factory Goes to Yiwu Alone, Jianguo Supply Chain, Will Chats about Strategy and Internationalization, Korla Pear, etc.

bilibili: Curious Mr. Five

Let the Bullets Fly

Author: Dodo Warrior; Editor: Mangshan Iron Head