Hello, fellow villagers. I am the village chief. Today I want to share a very inconspicuous little product, but I think there is money to be made from this little product. If you can create good content, you can make money quietly on Douyin. 1. 9.9 yuan for 60 ringsTo get straight to the point, the product I want to share is a ring blind box, or a ring set. Depending on the material and style of the product, you can buy fifty or sixty pieces for 9.9 yuan, or a pound for ten or twenty yuan. Although this product is very cheap, it is not cheap in the users' perception. So if you sell it for 9.9, users won’t think it’s expensive. Instead, they will feel like they’ve gotten a bargain. Because each ring taken out individually is good in both shape and quality. For some young people, what they care about is not the price and quality, but the feeling of wearing it. This is the kind of thing she might never wear again after wearing it once, but there are so many of them. 2. Sufficient profit marginPerhaps in everyone’s eyes, platforms like Pinduoduo already offer 60 pieces for 9.9 yuan, so how can other platforms sell them? I’ll show you a few screenshots here. The exact same product is sold for more than 20 yuan on Taobao, a dozen yuan on Douyin, and 8.18 yuan on Pinduoduo. Consumers on different platforms have different purchasing power and psychology, so don’t think that Pinduoduo is very cheap and cannot be sold elsewhere. Just increase the price slightly and you can find your audience on Douyin. The key is that you can also set up distribution and let more influencers help you sell. Or you can look for it on Xiaohongshu, maybe the price will be even higher! 3. Focus on small, exquisite and small-design productsThe main reason I share this case is to tell you that in addition to this style of ring, there are many other products of this type that are available in large quantities, with exquisite designs and low prices. 1. Hair bands often used by girlsThis kind of product has many kinds of materials, colors and styles. Traditional offline channels sell it for 1 or 2 yuan per stick, but when it actually arrives at the place of origin, it can be sold for 9.9 yuan for twenty to thirty sticks or even more. 2. Stickers often used by childrenIn offline stationery stores, one sheet costs 1 or 2 yuan, but offline you can buy a dozen sheets for 9.9 yuan. In addition, I suggest that you explore things like bookmarks, small pendants, small hairpins, etc. Although the unit price and target audience of these small, exquisite and well-designed products are not that wide, the competitive pressure may be relatively small and you can make some money. 4. Douyin is not the only channelThe same user may have different consumption willingness and ability in different scenarios and consumption channels. Therefore, for the same product, we can make money not only on Douyin, but also in other channels by raising prices. 1. Offline channelsWhether it is paper towels, hair ties, headbands or rubber bands, stickers, socks and other products, it is also profitable to find suitable channels and forms for offline channels. I believe that there are boutique jewelry stores in almost every county, such as Aiyaya and so on. 2. Xiaohongshu and other channelsWe have just compared three channels. The products are the same but the prices are different, but each channel has sales. For some products, you can pay attention to transaction content and e-commerce channels such as Xiaohongshu and Video Account. 3. Cross-border channelsThe product mentioned above is 9.9 yuan in China, so if you switch to platforms like Amazon, 9.9 US dollars is the starting price, otherwise it may not even be enough for postage. Therefore, under the premise that the quality of many products is reliable, the profit is not just three or five yuan, but very likely seven or eight US dollars or even more. I hope that through such a small and inconspicuous product and case, I can bring you more ideas about making money and broaden your horizons. Author: Village Chief, WeChat public account: Shili Village |
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