What are the eight Amazon sites? What are their advantages?

Everyone who does Amazon knows that the first site selection is very important. It not only determines the product's operation direction, but also affects the overall flow and sales. So what are the advantages of Amazon's eight major sites?

1. US site

As the world's largest retail market, it has always been an advocate of global free trade. Amazon is a very mature online e-commerce platform in the United States, with at least 45% of the market share. The number of its Amazon Prime members has exceeded 100 million. In the United States, every household uses the Amazon platform to shop, and Amazon's FBA can basically deliver within 2 days.

2. Canadian site

There is a high degree of acceptance of foreign goods. Although the country is sparsely populated and has high tariffs, the Internet penetration rate is also very high, and the online shopping market is growing year by year. Canada is very suitable for sellers to make quick profits in the early stage. This is because the common language in Canada is English, there is no language barrier; it is close to the United States, and the needs of buyers are similar; Amazon's official policies support it, and the control is relatively loose; Canada is a cold country, and sellers can develop Canadian-exclusive products in a targeted manner.

3. Mexico site

As an Amazon North American account, it has always been ignored by Amazon sellers. Although Mexico's purchasing power, logistics, and customs clearance are far behind those of the United States, Amazon is building a new warehouse in the suburbs of Mexico City. In addition, Mexico's online shopping market is developing rapidly, and locals are also very tolerant of logistics and are willing to wait for 5-8 days for delivery. In this regard, Amazon's FBA is very consistent with local usage habits.

4. European Sites

The second most popular market after the US site. It has a very high profit conversion rate. The countries currently opening up to the outside world include the United Kingdom, Germany, France, Italy, and Spain. The European site is a mature capitalist market economy, where residents generally have a high standard of living and relatively good welfare policies. When it comes to online shopping, they pay more attention to product quality.

Since some of them are small language countries, there is no consistent recognition of overseas brands, which provides good marketing and brand competitiveness for Chinese cross-border sellers. At the same time, because of the perfect taxation in European countries, Amazon sellers generally use FBA to ship goods, so they need to register tax numbers in 5 countries to operate normally.

5. Australia site

This is a new site launched by Amazon in 2017, with great development potential. Australia is located in Oceania, closest to China, with similar buyer demands; China is Australia's largest trading partner; English is the common language, the local people have a high per capita living standard, and are willing to accept higher-priced products; the local postal efficiency is low, which is suitable for the development of Amazon FBA.

6. Japan site

Amazon sellers of cross-border e-commerce are the first batch of Chinese companies engaged in retail trade with Japan. The online shopping market in Japan has a huge profit margin, and it is easier to open a store without worrying about KYC; logistics and transportation are also more convenient, which can be said to be very suitable for Chinese sellers to operate.

7. Middle East Site

Amazon's Middle East site covers seven countries, including the United Arab Emirates, Saudi Arabia, Egypt, Kuwait, Bahrain, Oman and Qatar. The common languages ​​are mainly English or Arabic, and there is no language barrier for Chinese sellers. The Middle East site has more than 70 million visits per month. The local light industry is underdeveloped and highly dependent on imports. Consumer electronics is the largest category on the Middle East site. The UAE's smartphone penetration rate ranks first in the world, fashion ranks second, and lifestyle beauty ranks third. The online sales proportion of beauty products is 11%, higher than the United States (8%) and the United Kingdom (9%).

8. Brazil site

As a South American country, Brazil's economy has been developing rapidly. Although the overall economy of Latin America is in recession, Brazil is still the largest retail market in Latin America. It has a huge cross-border e-commerce blue ocean market, with a population of 200 million, 80% of the population covered by the Internet; the online e-commerce retail market share only accounts for 5% of the total retail market.