I sell flashlights on Douyin, and they are selling well over 400,000

How can you make so much money by selling flashlights on Douyin? If you want to sell flashlights, what ideas can you have? How to sell them? In addition, what other small products can make money? This article will start from the method of selling flashlights on Douyin, and teach you how to make money from an inconspicuous product. I hope it will be helpful to everyone.

Selling flashlights on Douyin can sell more than 400,000 orders. I dare believe that many of our brothers have never thought about making this product.

Today, based on this case, the village chief will talk to you about why so many flashlights were sold.

1. Small but strong demand

What you may not realize is that the core is that people rarely use it in their daily lives, especially young people nowadays.

Unlike when we were kids, we needed it when going to school and coming home from school, and also when working at home.

At that time, there were no street lights installed in the village. People had to go outside to use the bathroom at home, and those who lived in the school dormitory had to use a flashlight to get up.

But compared to our time, living conditions have obviously improved a lot now, so what are the needs now?

a. Outdoor hiking and camping are gradually becoming a new lifestyle for young people who like adventure and contact with nature.

b. Outdoor fishing is a top sport that many boys like, and many people like night fishing.

c. In rural areas, not all people live in cities, and not all rural areas have street lights. In rural areas, a flashlight is more convenient than many other things.

d. Collecting for fun. There is another interesting type of people who don’t have an urgent need for the product, but they just love to play with it.

Therefore, the flashlight is a niche product, but it is a product with a strong necessity for some people.

2. Two approaches

So, how do people sell flashlights? Let me give you three examples:

1. Evaluation ideas

There are two accounts called Flashlight King and Flashlight Zhang. Each of them has created a flashlight-oriented account, dedicated to sharing various flashlights.

His idea is based on industry evaluation logic. He tests and plays with all kinds of flashlights, and then recommends them to Douyin users.

For example, search and rescue flashlights, park flashlights, hunting flashlights, cycling flashlights, etc. One of the accounts has more than 700,000 followers.

2. Product ideas

The second account is about brand thinking, that is, you are a merchant or brand selling flashlight products, and you test and recommend your own products.

Some brands only have three or five products, while others focus on high-power, high-brightness products.

3. Mini Products

There is another direction that less people pay attention to, but it can also sell goods and make money.

The main thing is product segmentation, which is to specialize in selling very small products with a slight sense of design.

Some can also serve as power banks, and the price is generally less than 20 yuan.

Although this product does not have such strong usage scenarios and demand, it has a wide audience and many people will buy it in case of emergency.

3. Sales Methods

Next, let’s briefly talk about some things you need to pay attention to when using short videos to sell flashlights.

1. Channels

Don’t just focus on Douyin, you can also check out Video Account and Kuaishou.

Douyin may be suitable for those who like hiking and camping, while Video Account and Kuaishou are more suitable for those who have needs in rural areas and construction sites.

2. Venue

Whether you are shooting short videos or live broadcasts, I only recommend that you shoot at night.

Because the actual scenario of flashlights is to be used at night, authenticity is more important.

Then you can use a flashlight to take pictures of offices, corridors, communities, roads, parks, mountain roads, etc. at night to restore the actual use of the product.

3. Product selection

Recommend products based on your user needs. Rural users don’t need so many fancy features.

There are several key points about flashlights: first, they must be bright; second, they must be rechargeable and have plenty of power; and third, they must illuminate far.

4. Combination

In order to better reflect the cost-effectiveness of the product and increase the transaction rate, you cannot just sell a single product.

It is necessary to purchase a package, such as free wires, lights, protective covers, etc.

4. More small products to make money

To be honest, there aren't a lot of tricks when it comes to using the flashlight itself.

The first is product selection to ensure that the products are easy to use and of reliable quality.

The second is shooting, repeatedly presenting various usage scenarios to meet the needs of users.

Well, in addition to flashlights, there are actually many other products. As long as you choose the right products and reduce competition, you can keep making money.

1. Night Light

The village leader has shared some fancy ones before, and there are many simple ones that are easy to carry, easy to install and highly functional.

2. Solar lights

This product is really worth your careful study. It must be simple and of good quality.

The elderly in rural areas have special needs but are afraid of trouble. I suggest that everyone look for small solar lights, which have a large market.

3. Lighter

I have emphasized this before. Lighters are a must-have for many men, and they sell better if they are customized.

The key point is that there is not only one of this thing, but many people often lose it.

4. Small Hoe

This product is more easily overlooked than a flashlight, but someone is selling a small hoe for farming in rural areas and has sold more than 100,000 of them. The key is that the effect of shipping through the video account is also very good.

I hope everyone can study it carefully and find those niche blue ocean products, and pay more attention to channels other than TikTok, so that you can make money quietly.