10 insightful sentences

What kind of copywriting is insightful copywriting? Let’s take a look!

For many copywriters, praising their copy for being "insightful" can make people happier than praising their copy for being "thoughtful."

Regarding "insight", to put it simply, it may be "something everyone knows but has not discovered."

The 10 sentences I have seen recently expressed insights into different groups of people from different angles, and they are very suitable to be read together.

01

Yes, father’s love is like a mountain.

Wish you the best, may that mountain be behind you, not above your head.

——ONE Editorial Department

Fatherly love is like a mountain. Some mountains are behind you, not only reliable, but also covered with flowers and trees, and are your eternal home. Other mountains are like a speck of dust in that era, falling on your head, making you unable to see the sun when you look up, and landslides occur at any time. Of course, these are all "love", at least in name.

02

No matter how hot the summer is, I can't stand any sarcastic remarks.

——Himalaya

From Himalaya 525 Mental Health Day: There are some voices that you can just “let go in one ear and out the other.”

Nowadays, "verbal violence" can be seen everywhere, whether at work, school or at home. Sometimes they will be covered with the cloak of "justice", making you mistakenly think that you are overthinking. This often becomes the beginning of self-PUA and the last straw that breaks the camel's back.

Therefore, when faced with things you don't like to hear, you should ask them to go outside. Sorry, no matter how hot the summer is, I can't stand any sarcastic remarks.

03

Laziness isn’t a bad sin, it prevents me from committing the other six.

——@Ciren

It makes so much sense. As the saying goes, there are seven deadly sins: pride, envy, wrath, greed, gluttony, lust and laziness. Each of them is a sin, but laziness ruins everything. As long as I am lazy enough, the other six sins cannot approach me. As long as I lie flat enough, I can eliminate 6/7≈85.7% of the sins in the world. What a great merit this is.

04

You can’t wait until life stops being hard before you decide to start being happy.

——@Many

We have been taught since childhood to delay gratification, save money every day, and endure the hardship before the sweetness; we should not play games, and work hard so that we can have a bright future... If we wait until everything is ideal before we start to be happy, we may lose the ability to be happy.

Life is like finding candy in a pile of broken glass. Even if there is a traffic jam ahead, you must believe that you are still on the best route and you can be unbridled and boldly happy.

05

My grandma told me to stop playing with my phone, and I swiped the screen and said that each generation has its own Buddhist beads.

——@Behind the guava

The way you swipe your phone is just like the way the old generation swipe their Buddhist beads, isn't it? This scene is so similar. Every time I swipe my phone, I am moving a cyber Buddhist bead, because when I swipe my phone, my heart is really happy. Merit +1+1+1+1~

06

When fate is strangling you, you can't even drink a sip of chicken soup.

——@Inch of Land

Yes, when fate is strangling us, and we are almost out of breath, how can we swallow chicken soup? After tasting the taste of reality, we can no longer swallow that kind of stuff.

07

The fat meat in my hometown is like the one I don’t like to eat. Every time I smell it, I vomit when I eat it. After a while, I forget the taste, and then I smell it again and want to try it, but I vomit again when I taste it.

——Uploader @HiHekate

Human memory always removes the unpleasantness and leaves the good, which is conducive to the survival and reproduction of mankind, just like the most beautiful scenery must be the scenery in your memory. If you revisit the old place, you may be greatly disappointed. This may be the so-called "I want to buy osmanthus flowers and carry wine together, but it is not like the travels in my youth."

08

When a person works hard, his scores improve.

When a group of people work hard, what is raised is the score line.

——@FanBuFei

Every time a big exam comes, there are always people who wish all candidates to pass the exam. It's good to be a lucky word, but how can you nominate everyone? The essence of the exam is selection. If you nominate someone, he will fail. If one person works hard, the score will be improved. If everyone works hard, the score will naturally increase.

Because there are only so many resources, and because most people cannot take the shortcut through Chunxi Road and can only squeeze on that single-plank bridge, so we generally wish all candidates to perform at the best level they can, and that is enough.

09

When you make fear concrete, it becomes a to-do item.

——Uploader @Moyu Office

Fear is a very abstract thing. It often comes from the unknown. Simply thinking about it will only deepen the fear. But when you start to look at it squarely and visualize and materialize the fear, it will be slowly refined and become a to-do list that is not scary at all. Waiting for you to complete them one by one, cross them out one by one, and finally disappear.

10

The feeling of boredom is nothing but the pain of being dissolved in time.

——Han Bingzhe, "Compromising Society"

From Han Bingzhe, a Korean-German philosopher who looks like Qi Qin. His book "Compromise Society" is a book about pain. We often fight against pain, try to avoid and marginalize it, but pain will not disappear out of thin air, it will only change its form. For example, boredom is actually pain dissolved in a longer period of time. The more you fight, the more pain you will fall into. But when we accept it calmly and do what we should do, we will calm down.

The best state of life is neither to eliminate pain nor to gain happiness, but to be peaceful.

"Insight" reveals the essence of how people, things, and objects work. Just as the book "Insight" says: Insight means that from the moment you hear it, you will no longer be able to look at the world in any other way.

So insight is everywhere. It exists between the lines in life that you and I know but have not discovered.

Author: Kuang Thirteen

Source: WeChat public account "Copywriting Free Shipping"