32,000 fans, 300,000 orders

Snacks and good products are a fierce competition. Success requires diligence, sincere sharing, a lot of testing, and live marketing. However, since you need to rely on testing to find hot products, you also need a certain amount of luck. So not everyone can succeed easily. You need to put in enough energy and time, and also need a certain amount of luck.

The competition for selling snacks and other products is actually quite fierce because the threshold seems to be low enough.

Selling snacks at home alone, with sales of over 100,000.

Today I’m going to share an account that has 32,000 followers but has sold over 300,000 orders. Let’s take a look at how this account did it.

1. Diligence is the primary productive force

The more intense the competition, the greater the value of diligence.

If others shoot 100 videos, you shoot 200. If others live stream for 3 hours, you live stream for 6 hours. If others have 5 accounts, you have 10 accounts.

Being diligent seems like a simple thing, but it is precisely a hurdle that many people find difficult to overcome.

For example, this account updates 3-6 works a day, and has shot more than 2,600 videos so far.

For professional organizations, there are dedicated people to purchase, evaluate, shoot, and edit, so these numbers are very simple.

But it is not an easy task for an amateur to shoot 3-6 videos a day, including product selection, copywriting, shooting, and editing.

My team has just started trying it, and based on their current status, I know it’s not easy to shoot and update 3 videos a day.

But it is such a small thing that seems easy but is not simple that defeats many people.

So everyone, when you first start creating an account, if you can be more diligent than others, you will surpass most people.

2. Sharing Good Things in Daily Life

Compared to those professional organizations that create a background board and then do unboxing and evaluation, although it looks professional, it gives users the impression that they are professional organizations that create accounts, and user trust will be reduced.

This type of unboxing review is actually suitable for products that are high-priced and tend to be home furnishings, small appliances, etc.

As for snack accounts, most of the purchasing users are women, and their consumption decisions are actually more inclined to be recommended by friends and sisters.

So everyone can go and watch the videos of this account. From the copywriting, shooting scenes, spoken expressions, and the host’s food tasting, you can feel the host’s tendency to share real life.

The copywriting is not the shouting type that merchants use. It emphasizes the selling points of the products, but in a chatty manner.

It will make users feel like they are video chatting with their friends. Sincerity is the key!

3. Keep testing hot products

For ordinary players, it is not suitable to promote snacks and good products as a single product.

The key to success is still quantity, so product selection is very important. There are several dimensions in product selection.

The first is for the general public . The products selected must be edible by everyone, from children to the elderly, and suitable for both men and women.

The second is the price . We have mentioned before that the type of exquisite mother is suitable for slightly higher customer orders. Ordinary accounts are 9.9, 19.9. Douyin exquisite mother is really good!

If the price is too high, users will be more picky and transactions will be fewer because you are not authoritative enough.

The third is quantity . Although the price is only 9.9, the quantity must be chosen correctly. Some snacks are 9.9 yuan for 50 or 100 pieces, while others are only two or three. The visual effect of the photo and the reason for the recommendation are completely different.

The fourth is category . Another logic of winning by quantity is to shoot more and choose more. If others share 50 or 100 products, you can shoot 200 or 500 products.

The account that promotes snacks and good products is like a small supermarket, where the products actually choose the users.

If you’re lucky, a product might just be popular with users and become a hit.

4. Increase live broadcast to create miracles

For accounts that sell snacks and other good products, in addition to relying on testing to find hot-selling products to increase sales, another important strategy is live streaming.

Many accounts with pictures, texts, and table shots of snacks will not appear on camera, but some have their own team.

However, some accounts that review snacks with real people do not feature real people on screen, which is a waste of traffic and fans.

Maybe some people have no time as part-time workers, but the brand attributes of the accounts that promote snacks and good products are relatively weak, and users will be attracted away by the cooperative accounts.

Because snack users are more concerned about the product itself, that is the moment they see the video.

Therefore, if we do not seize the video and live broadcast traffic to sell goods, a large amount of transaction losses will occur.

Therefore, my personal advice is that friends who want to create this kind of account in the future should dare to do live broadcasts.

Through your live broadcast attempt, the conversion rate has been greatly improved.

Author: Village Chief, WeChat public account: Shili Village