How to do Kuai Tuan Tuan well?

Kuaituantuan seems to be a hot topic in recent private domain sales. Can ordinary people do well in Kuaituantuan? What can we learn from this? The author gives some suggestions for newcomers, come and have a look!

The hottest track in the private domain this year is not to develop enterprise micro-SaaS, but to become the leader of Kuaituantuan.

According to market data analysis, Kuaituantuan's GMV in 2022 exceeded 60 billion. This scale alone would rank among the top 10 Chinese e-commerce platforms.

So all kinds of articles, trainings, and communities have emerged, saying that 5 people can make a monthly profit of 200,000 yuan with Kuaituantuan.

The GMV of Kuaituantuan exceeded one million in a month, and the sales volume of Kuaituantuan was thousands of orders a day, etc.

In order to help most people avoid pitfalls, let’s talk about Kuaituantuan today.

01 WeChat cannot produce an independent shopping mall

If you want to be a Kuaituantuan, you have to understand the positioning of Kuaituantuan.

I have said before that Kuaituantuan is an e-commerce tool, not an e-commerce platform.

• Selling 20 million in Kuai Tuan Tuan in one year
• Qunmaimai is shut down, Kuai Tuan Tuan takes over

Especially within the WeChat system, it is extremely difficult to grow an e-commerce platform.

Firstly, WeChat’s core positioning is a social tool. Although you can do business on WeChat, users will not accept it if it is all marketing all the time.

So one thing must be emphasized here, the core positioning of Douyin is a content platform, so Douyin e-commerce will never be higher than Taobao.

Secondly, if we want to create an independent e-commerce platform in WeChat, without WeChat’s approval, not only will the entrance be deep and the transaction link be complicated, but it will also be more difficult to encourage users to make repeat purchases.

Therefore, if you want to create an e-commerce platform on WeChat, only WeChat itself can do it. For example, the video account mall in the future may reach a certain scale.

02 Ordinary people can’t become fast

Although Kuaituantuan’s tools are extremely simple, not everyone can just post a product and sell it.

Because I said, Kuaituantuan is a tool, not a platform.

Therefore, if you want to sell goods, you have to rely on yourself. The core positioning of Kuaituantuan should be a WeChat private domain sales tool, mainly to help traffic owners monetize their traffic.

Everyone understands my description: it is to help traffic owners to monetize, not to help merchants.

Then ordinary people not only have no traffic but also no goods.

So who is the traffic master in WeChat?

• Is a blogger of WeChat public account, video account, or TikTok account
• Is the WeChat group owner
• It is Taobao and Pinduoduo merchants that direct customers to WeChat
• Individuals with tens of thousands of WeChat friends who are attracted by internal and external traffic
• He is the leader of the WeChat business team of major brands and social e-commerce platforms that were once sneered at by everyone.

Therefore, the first problem that ordinary people face when working for Kuaituantuan is where the traffic comes from?

I hope everyone will not be fooled by the various online examples of people making hundreds of thousands of dollars in a month or two by starting Kuaituantuan at zero cost, because it is simply impossible for ordinary people to achieve that.

03 Goods are the core of private domain sales

The biggest benefit of the emergence of Kuaituantuan is actually for those who used to work on public accounts, WeChat groups, traditional micro-businesses, and social e-commerce group leaders.

One is to use other similar platforms, which is too costly, with software usage fees often costing three to five thousand yuan.

Secondly, the mainstream domestic social e-commerce platforms are declining or even closing down, and the overall Taobao Affiliate market is also declining.

So what should the group leaders and group owners who once had traffic do?

Of course I sell the goods myself!

Although we can no longer charge a capitation fee or design multi-level distribution, fortunately, we still have a group of customers on WeChat and in the hands of our team leaders. Fortunately, some of them still have trust in us after purchasing.

So, if you have traffic and an agent, try selling goods yourself.

If you look at many of the top group leaders on Kuaituan, and dig deeper, you will find that they all have backgrounds as agents, micro-businessmen, and WeChat groups.

However, if you want to do well on Kuaituantuan, traffic alone is not enough, the core is still the products.

Most transactions are completed in Moments and WeChat groups, so whether you put the product on the shelves yourself or help others sell it, the quality of the product and after-sales service are the most important.

The price does not necessarily have to be low, but the product and after-sales service must be good.

04 Things to note for beginners to do Kuaituantuan

If you are a newbie, whether you have traffic or not, and want to try selling goods in Kuaituantuan’s private domain, I will give you some suggestions.

1. If you don’t have traffic, solve the traffic problem first, so that you can have at least 20 to 30 friends who are real consumers.

2. Prioritize creating a group, even if there are only 10 to 20 people, and gather consumer users into the group to achieve refined reach.

3. If you have your own source of goods and can guarantee product quality and after-sales service, you can ship your own products.

If not, you can start with helping to sell, but you cannot do too much helping to sell, because many group leaders cannot be contacted if something goes wrong.

4. When you are a novice, don’t place orders in batches or promote products more than ten times a day.

First, make a few products, start by making them a few times a week, and then gradually enrich the product offerings.

5. When you first start helping with sales, you must buy the products yourself, experience them, take pictures to test them, and write the copy yourself.

6. If you set up a group buying group yourself, you need to spend time on customer maintenance, and you need to use operations such as raffles, free orders, and red envelopes.

7. If you are in the snack department store business, it is more effective to first find a few single products to promote well than to have dozens or hundreds of products.

Don’t underestimate a small group of forty or fifty people. Sometimes, when selling products such as corn, sweet potatoes, and mangoes, you can sell hundreds of orders through external fission sharing.

8. After the user has a good experience with the product, if you want to develop your own sales team, you must create enough groups.

Many super group leaders may have thousands or even tens of thousands of groups, so it is best to split the groups at any time.

Author: The village chief lives in Shili Village

Source: WeChat public account: "Shili Village (ID: shilipxl)"