Is it easy to do business on Amazon Japan? What changes have taken place?

If you want to open a store on Amazon's cross-border e-commerce platform, you need to choose a suitable site. There are many Amazon sites now, including the Japanese site. Merchants who want to open a store on Amazon want to know if it is easy to do business on the Japanese site? The following is an introduction for everyone.

Is Amazon Japan easy to do business?

This is a question many sellers who open stores on Amazon US will ask. When it comes to opening a store on Amazon, many sellers will think of the US site first. But are you aware that due to the entry of a large number of sellers, there is already huge competition on the US site. Now it is not as easy to get good sales results on Amazon US site as it was five or six years ago (of course there is still hope). Faced with such competition, many sellers begin to look for new sites. Amazon Japan site is also in Asia and is the closest site to us. Is this site easy to do business? Is it suitable for entry?

As for the question of whether it is easy to do business on Amazon Japan, in fact, as early as two or three years ago, many sellers suggested that everyone open Amazon Japan, because Japan was a blue ocean at that time. Of course, in the past one or two years, more and more sellers have settled in. Judging from the sales situation on Black Friday and Cyber ​​Monday, many sellers doing business on Amazon Japan have indeed achieved good order results. Of course, choosing a suitable product is very important.

Regarding the question of whether Amazon Japan is easy to do business, Super Browser here needs to remind sellers to pay attention to the issue of platform changes. In 2020, Amazon Japan has undergone significant changes. The specific changes are as follows:

Pay attention to platform changes 1. Changes in sales commissions

Sales commissions are a fee that you need to pay for the products you sell, whether you choose an individual plan or a professional plan. This time, Amazon Japan has launched a promotion for sales commissions, reducing the sales commissions for some categories of products. Please note that the promotion period is from March 1, 2020 to February 28, 2021.

During this period, there were commission promotions for Prime products, such as:

For clothing products, when the total sales price exceeds 3,000 yen, the sales commission rate for products above that will be reduced from 15% to 8%.

For luggage products, when the total sales price is higher than 7,500 yen, the sales commission rate for products above this price will be reduced from 15% to 5%. You can check the changes in sales commissions for other categories through the backend search.

Pay attention to platform changes 2. FBA fee changes

1. Increased FBA logistics and delivery fees

Regarding the issue of increasing FBA logistics delivery fees, I have shared the US site with you in the Super Browser Baijiahao before. This time, the FBA logistics delivery fees of Amazon Japan have also been adjusted. Please note that the change time starts from April 1, 2020. The overall change is that the delivery fee will be increased. For example, the small size is adjusted from 257 yen to 282 yen, etc. At the same time, the oversized size segment is added. Sellers can learn about it through the seller backend.

2. Changing long-term storage fees

Products stored in Amazon FBA warehouses for more than 365 days are subject to long-term storage fees. Starting from April 1, 2020, the long-term storage fees of Amazon Japan have also changed:

Instead of charging the higher of 10 yen or 17.773 yuan per day, the fee is 17.773 yen per 1,000 cubic meters per month.

Sellers must pay attention to changes on the platform, because these issues are often closely related to our store opening. Only by paying attention to these changes in a timely manner can we better help us make operational plans and adjustments.

Recommended reading:

What information do I need to open a cross-border e-commerce store on Amazon? The process of opening a store on Amazon

How to open a store on Amazon and do cross-border e-commerce? Specific methods introduced

How to do Amazon e-commerce? Specific methods introduced