Douyin pictures and texts bring goods, it is very profitable

In Douyin, in addition to making money through short videos and live broadcasts, there is also market space for selling goods through pictures and texts. This article tells you how to make profits by analyzing the track of Douyin's picture and text selling, the content of picture and text sales, and precautions. Let's take a look.

Hello, fellow villagers. I am the village chief.

On Douyin, can you only make money through short videos and live broadcasts?

Is it true that traditional graphics and texts have no market anymore?

Today, the village chief is going to talk to you about how to make money through Douyin’s picture and text sales channel.

1. What is Douyin picture and text promotion?

There are still a large number of people who don’t know what Douyin pictures and texts are, let alone what Douyin pictures and texts to sell goods mean.

So I will first give you the most basic science, and those who understand can treat it as a review.

Douyin pictures and texts refer to the content you post on Douyin in the form of pure pictures or pictures + texts, such as a few product pictures of T-shirts or snacks.

Using pictures and texts to promote products means that when you publish picture and text content, you also display products related to the picture and text content.

Users who are attracted to your content and have needs will place orders through your links or directly go to the product showcase, thereby generating revenue.

Although the proportion of goods sold through Douyin pictures and texts is relatively low at present, many teams have achieved results by relying on Douyin pictures and texts, ranging from snacks, teaching aids, clothing, stationery and so on.

And at least during this period of time, Douyin pictures and texts have certain traffic support, such as the picture and text gold-digging plan.

2. Why can Douyin pictures and texts bring goods?

So the question that everyone is most concerned about is, as a short video platform, why can publishing pictures and texts also achieve sales?

Generally speaking, those who have such questions usually have no experience in traditional e-commerce.

If you have worked in sales on Taobao, Pinduoduo, Kuaituantuan, or public accounts, you will be able to understand this.

First, users consume content in various forms. Although short videos are the mainstream, there is still demand for text and pictures, such as on official accounts, Zhihu, Toutiao, and Xiaohongshu.

Secondly, pictures and texts can still convey product information. Although pictures and texts do not show as much content as short videos, the content displayed in pictures and texts is direct and simple enough.

Users do not need to look for product elements in the video; a picture can directly present the most important selling point of the product.

Graphic content can actually calm users down.

So no matter whether it is Taobao, Pinduoduo, or Douyin, the product will eventually end up on the details page, and the product details page is still a picture.

So you can understand Douyin's pictures and texts as the product main picture details of Taobao and Pinduoduo, but its main picture format and content are slightly richer.

3. What are the Douyin pictures and texts suitable for selling?

I don't know if you have seen similar content or are doing it yourself, so what categories are suitable for Douyin pictures and texts?

1. Advantages of using pictures and texts to promote products

In addition to having a user base, pictures and texts also have the advantages of low cost and low risk.

There is almost no need for real people to appear in the shooting of graphic content, the core is to show the details of the product.

So there is no need to worry about rain or anyone taking leave.

And there is no need to worry too much about paperwork, because it mainly involves the shooting and stitching of pictures, so even if someone leaves, they can be quickly connected.

2. Most suitable for products with pictures and texts

From my personal experience, I think Douyin pictures and texts are mainly suitable for selling products in three categories: food, clothing, and toys.

Although other products are also displayed in the form of pictures on Taobao and Pinduoduo, these three are better in terms of content expression.

But I am talking about the major categories. You can continue to dig deeper and find vertical categories or products.

For example, products related to hand accessories and head accessories are also good, as well as some products related to green plants and beauty products, and even books and teaching aids are also fine.

So there is no need for everyone to rush into one track.

4. What should you pay attention to when working on the Douyin graphic and text track?

If you want to do the Tik Tok picture and text track, I hope you don’t be blind, because it’s not as simple as taking a photo.

Even if the same pictures and texts are used to promote products, the logic will be different on different platforms.

On Taobao and Pinduoduo, your pictures and texts represent product logic, while on Douyin and Xiaohongshu, your pictures and texts represent content logic.

So what you have to think about is what kind of content is good content and attractive to users. Here are a few simple suggestions.

First, the number of pictures does not need to be too many, generally 2-5 are enough. If there are too many, users will not be interested in swiping.

Secondly, learn to use tools such as Meitu. Instead of just one picture, you can put three details in one picture.

Third, when publishing pictures, be sure to accompany them with music, and finally use some popular music BGM.

Fourthly, the first picture determines the click-through rate, which everyone who has worked in e-commerce knows, so you have to work hard on the first picture. But again, Douyin is content, not a product.

Fifth, you should add appropriate text information to the published pictures. It is recommended to refer to Xiaohongshu instead of Pinduoduo.

Sixth, picture and text sales are not suitable for a single product, but are suitable for a rich variety of categories. For example, if you sell a variety of clothing or snacks, users will treat them as shelves for selection.

Seventh, when selling products through pictures and texts, you should pay more attention to traffic, so this is a compulsory course. It is not impossible to rely entirely on natural traffic, but it is difficult, especially for novices.

The above is what you mentioned. If you are interested, you can also search for more related content and accounts on Douyin. The core of sharing this article is to tell you that in addition to short videos and live broadcasts, Douyin also has pictures and texts to sell goods, and it will always exist.

Author: The village chief lives in Shili Village

Source: WeChat public account: "Shili Village (ID: shilipxl)"