The 3980 yuan tourist card costs less than 1 yuan. How does it make money?

This article starts from the origin of the tourist card project and analyzes in detail the development history, operation model and other aspects of the tourist card. Friends who are familiar with the tourist card project can read this article.

There is a project that was launched four or five years ago and has recently become popular both online and offline.

A few days ago, a friend left me a message, asking me to analyze the travel card project.

When I saw this message, I was very curious. This is a project that was launched four or five years ago. What is there to share?

Later, I spent some time on Douyin and Kuaishou and found that the tourism card project had been revived and many people had been cheated again.

So, today I will briefly share with you some information about the travel card project.

01 399, 499 nationwide tour, can't help but pay

Let me first briefly introduce what a tourist card is. Some people may have purchased one for their province or city.

For example, if you spend 199 yuan, you can enjoy unlimited travel in X scenic spots in Hangzhou or Zhejiang Province, or a certain number of times. If you calculate it comprehensively based on the listed attractions, it is definitely very affordable.

Picture: From the Internet

The same is true for the national tourism cards that cost 399, 599 or even 1299, which tell you that you can visit two to three thousand scenic spots across the country for free, and even stay in three-star hotels for free.

However, travel cards for nationwide tours generally do not allow you to travel on your own. If you want to go somewhere, you must travel with a tour group.

Whether you visit scenic spots, stay in hotels, or join a tour group, the final calculation shows that 399 is enough to earn back the money even if you go there once, so many people will buy it.

02Hotel and travel distribution system, customizable by everyone

The reason why some people believe in this national travel card priced at 399 or 499 is because after looking at its background, they can choose their own hotels and scenic spots.

I thought to myself, if they can place orders in so many places across the country, it must be a big company that won’t cheat people.

But in fact, this system for placing orders at hotels and scenic spots across the country has open interfaces.

As long as you understand the technology, you can deploy it yourself, and it doesn’t matter even if you don’t understand the technology.

Register an account and change your name, then you can generate an exclusive link and QR code, and you can name the mall whatever you want.

After the user places an order, the developer can also earn commissions, and the user's order is also completed automatically by the system.

You can also search online for customized travel cards. You may think that a card is worth $6,980, but in large quantities it can be as low as one cent.

Customized apps, backgrounds, names, etc. are all available.

03What ’s the trick with the travel card?

From the perspective of selling cards alone, there isn’t much of a trick.

The core routine in delivery is that you are not given the opportunity to make your own choices and you must select the route in advance.

First, choose the route and time in advance and travel with a group to facilitate their scheduling.

Secondly, there is consumption in fixed places. Although tickets, accommodation and some transportation are free, the wool comes from the sheep, and ultimately the money must be earned back through consumption.

You have to think about why others don’t offer one-day tours, but instead offer three-day, four-day or even five-day tours. This will leave the team with sufficient time for sales conversion.

If a salesperson has contact with you for 3 or 5 days, there is a chance that he or she will persuade you to make a purchase.

In the end, it's the same as paying to participate in a group tour without spending any money offline.

04The test is the lead conversion rate

So how do you make money by selling travel cards?

One is the group conversion rate: when you pay 499 or 699 to buy a card that allows you to travel freely across the country, if you don’t go, they make money from the trip, but if you go, it will be counted as the per-person fee for the group.

The second is the amount of consumption during the tour group: for hotels or local guides on tourist routes, as long as you give me the people, the rest will depend on your sales ability.

It doesn’t matter if one person is responsible for 5 or 10 people, as long as the GMV and commission are calculated for 5 days and four nights.

Just reach the minimum target, if you exceed it you will make money.

If you fail to meet the standards, you will be treated badly by someone with a bad temper, and if it gets even uglier, you will be asked to get off the bus without paying for anything.

Of course, the essence is to calculate ROI. A slightly mature team will not care about one or two losses, and just regard it as an investment to increase reputation.

05Tourism card is essentially a distribution project

Others sell travel cards, but for us, from the source, we are just a distribution project.

One is to make money by distributing cards. A card that costs one or two yuan can be sold for 499 or 699 yuan, and the agents can still earn three to five hundred yuan.

The second is to make money by joining a group. By introducing a customer, you can get money for joining the group. After the customer consumes, you can get another sum.

Of course, the customer's consumption depends on the attitude of the tour group, because you don't know how much they have spent. If there is any consumption, then you have won the prize.

In fact, this business is not uncommon at all. If you are in an offline travel agency and give someone a person for free, you can also negotiate money and get rewards.

Of course, as early as 2018, there was something even more ruthless. There was a tourist card called China Impression, which was a complete scam.

06Tourism Card, Homestay Card, and Free Flight Card are all betting on probability

In fact, not only domestic tourist cards, the village chief also connected with foreign tourist cards in 2019.

There are also homestay cards, such as the previous Rucheng Card, which allows you to stay in homestays across the country an unlimited number of times.

Those who sell this kind of card are essentially calculating the probability of a user redeeming the card. Of course, for some stores it also helps to attract consumption.

Essentially, it depends on how many users go and how many users' redemptions can be covered by the card purchase fees paid by the users.

The more cards a user redeems, the higher the cost the platform has to pay, and it may even incur a loss. This is especially true for users who take advantage of the platform over the long term, who are actually consuming the card purchase costs of other users.

However, compared with the compulsory consumption of tourist card and group tour, homestays like Chengka are more conscientious.

But in the end it is still a cost accounting business. If it fails to reach the estimated ratio, it will eventually suffer losses, so Rucheng also collapsed.

Author: The village chief lives in Shili Village

Source: WeChat public account: "Shili Village (ID: shilipxl)"