What is the conversion rate of an independent website? How to improve it?

Merchants who run independent websites need to pay attention to the relevant data of independent websites, such as conversion rate data, which is very important. Generally speaking, what is the conversion rate of independent websites? In order to solve your problem, we will introduce it to you in the following content.

What is the approximate conversion rate of an independent website ?

0.3%—0.8%.

How to improve?

1. Express product features simply and clearly

Generally speaking, if a web page is incomprehensible and makes people feel tired, the bounce rate will be very high, not to mention the conversion rate.

Although we have many important product details on one page, we should not let customers spend more brainpower to understand the website. We should directly let customers know what products you sell, and describe the characteristics of the products concisely and objectively so that customers can quickly understand the value of the products. Eliminate elements that cannot achieve conversion goals, and put products first and company information later.

2. Build site professionalism and credibility

The independent website is a place to showcase a company’s business and products, and its professionalism and credibility influence consumer purchasing behavior.

To build a professional atmosphere, you can start with the design style and website content. Credibility is built on small details. Currently, niche brands are more accepted abroad, so perfecting the brand story can tell customers the significance and goals of the brand. Contact information is also very important. Customers need to be able to contact the seller as soon as possible to complete pre-sales and after-sales services.

More and more countries are paying attention to privacy policies and return and exchange policies. Whether the seller provides return and exchange, it needs to be made clear. Social elements must be added to the website, and social media buttons should be laid out, because the content of the social homepage can alleviate doubts and distrust to a certain extent.

3. Set up instant messaging tools

With the chat tool, customers can get answers quickly, just like the FAQs on product pages. Targeted live chat can quickly resolve customer needs.

To sum up, the conversion rate of independent sites is generally between 0.3% and 0.8%. Of course, the situation of each store is different. Independent site merchants need to find ways to improve the conversion rate. I hope the above content can solve everyone’s problem.

Recommended reading:

How to ship goods from Shopify independent station? How to ship goods?

What subsidies are there for building an independent website? What are the support policies?

What are the advantages and disadvantages of independent stations? What are they?