Short video version of "Beauty and the Beast": One person gained 2.28 million followers in a month, the greater the contrast, the more popular

Recently, the popularity of "Gazhu Girl" has been rising on short video platforms. This "pig farming" beauty has gained a lot of attention on the platform with her "Elegant Pig Farming" series of videos. By observing similar videos such as "Gazhu Girl", we can find that such videos or bloggers often grasp the traffic code through the combination of "high appearance + contrast". How to interpret it specifically? Let's take a look at the author's analysis.

There are tens of thousands of beauties on TikTok. The popularity of “Wow, Wow” teacher Huang has not yet faded, and a “pig-farming” beauty has become famous for her “high looks + contrast”.

Recently, thanks to the "Elegant Pig Farming" series of videos, short video expert @好端端的猪 has attracted more than 2 million fans on Douyin in a month, with a single video receiving over 7 million likes and over 100 million views.

You will find that in the live streaming and short video industry where beauties are everywhere, it is really difficult for a beauty to become popular if she does not have some talent or characteristics.

From the "sheep girl" of Gray Wolf to the current "pig girl", it is not uncommon for a beautiful woman to sing and dance, but it is hard not to catch the user's attention when a beautiful woman can also kill sheep and pigs. Therefore, the "beautiful girl butcher" persona has become the password for traffic, which has been tried and tested.

Therefore, nowadays many beauties are eyeing the "sense of contrast", and the more exaggerated and memorable the better.

1. "The Pig Girl" became popular

What kind of visual experience would it be when a young and beautiful girl dressed in exquisite clothes appears in a rural "pigsty"?

On April 27, the celebrity "Hao Dan Dan De Zhu" released a video called "Elegance Never Goes Out of Style 2.0". In the video, a young girl who looks to be about 20 years old, wearing a western cowboy suit, walks into the pig farm domineeringly. She takes out the iron basin in her hand and hits the pig's nose, and then splashes the pig feed with a wave of her hand.

The camera turned and the dirty piglet drooled and looked dull, innocent and funny. In the end, the girl walked away with a smile that was "three parts ridicule and four parts nonchalant". The video was accompanied by a background music full of British jazz style, which made users exclaim: It turns out that raising pigs can be so elegant.

This video, which is only about 10 seconds long, has received 7.15 million likes and 3.24 million reposts on Douyin, making it a hit video of Hao Ran Zhu. According to Xinbang, the video is estimated to have 243 million views.

Up to now, Haodandandzhu has released a total of 23 videos, which have received a total of 22.02 million likes. Among them, the number of likes for the top four works exceeded 1 million, and they were concentrated in late April and early May.

In addition to the masterpiece on April 27 that received more than 7 million likes, there are three other videos that received more than 3 million, 2 million, and 1 million likes respectively.

It can be seen that she not only feeds pigs, but also castrates them, changes their clothes, injects vaccines, repairs pig pens, and even in the latest video she wears Republic of China costumes to "prank" the pigs. Although the scenes are all in a dirty pig pen, the girl's clothes are very elegant and her makeup is exquisite.

Combined with the effect of cross-dressing, each video is shot with a strong sense of atmosphere and blockbuster feeling, showing a shooting technique that is completely different from the content.

In addition to the unique video style and advanced shooting techniques, the reason why the good-looking pig can frequently become a hit is inseparable from the "pig" in the video. No matter how the image of the girl changes, the "role" of the pig in the video is absolutely indispensable and has become the biggest highlight of the video.

According to Xinbochang's observation, Haorandanzhu started posting videos on Douyin in mid-March this year, but initially most of the videos only received around 200,000 likes.

It was not until April 25 that the good pig released the first work in the "Elegance Never Goes Out of Style" series. A girl in cowboy-style clothing waved a large water pipe in her hand and sprayed the piglets. The piglets were frightened and fled in all directions, with expressions of "surprise" and "fear" on their faces. In the end, the video received 2.53 million likes, becoming the first work to receive over a million likes.

Compared with the previous content, this video shifts the focus from "people" to "pigs", giving many close-ups and slow-motion movements to the pigs' expressions, adding more fun and characteristics overall.

Many netizens took screenshots of the pigs' expressions and posted them in the video comment section, which attracted countless interactions. One comment, "What did this woman do to the pigs?" received 545,000 likes. One netizen said, "As long as the editing is done well, pigs can also have acting skills." Another was curious: "How do you get those soulful pigs to cooperate with you?"

Thanks to the "Elegant Pig Farming" series of content, the good-looking pigs have completely become popular and frequently appeared on various fan-increasing lists. Netizens call them "Pig Girl" and "Jade-faced Butcher".

According to the data from Guoji Feigua, Haorandangzhu has gained 2.287 million followers in the past 30 days, with an average daily increase of 76,000. Its total number of Douyin fans has now reached 2.53 million.

2. "Beauty + contrast" becomes the traffic code

The popularity of the "good-natured pig" reminds people of the "sheep girl" who became famous on the Internet for a sheep in 8 minutes - Big Big Wolf's sheep.

Last year, Big Big Wolf's sheep became popular on the Internet with her "sheep girl" persona and good looks. In just one month, her number of fans on Douyin soared to 8 million, making her a top celebrity.

It’s the same pure and beautiful girl, the same combination of “beauty + animals”. This type of subject matter, which seems “weird” but is actually distinctive, seems to have become the new code for traffic and has been proven to be effective.

One user mentioned that the biggest reason why the pig became popular is the contrast of "beauty + pig farming". "It feels like a combination of urban and rural areas. Anyway, it is to create differentiation, create topics and attract people's attention."

The popularity of such accounts is essentially inseparable from the "sense of contrast".

The seemingly weak and thin girl can slaughter a goat in 8 minutes, castrate a piglet with her bare hands, and kill fish skillfully. This huge contrast satisfies the users' curiosity. In the words of netizens, "Watching her (a normal pig) castrate a piglet, I feel like Lin Daiyu pulling out a weeping willow tree."

In addition to Gray Wolf's sheep and the good pigs, Xinbochang found that there are many such "beauty" contrast accounts on Douyin -

According to the above picture, the account with the most fans is "Yumeimei", with 2.9 million fans on Douyin. Except for the big account of "Grey Wolf's Sheep", most of the accounts in the picture have fans between 1 million and 2 million, while Grey Wolf's Sheep personal account @灰太狼的羊惠然 currently has 1.26 million fans.

Judging from the performance of the works, apart from the good-looking pigs, the most eye-catching video data is "Guangxi Cowherding Girl Xinxin", whose homepage video received the highest number of likes, reaching 1.76 million; followed by "The Drunken Concubine Who Raises Horses", with the highest number of likes for a single video reaching 1.47 million.

In addition, according to Xinbochang’s observations, although these accounts are very similar in character and all feature “beauties + animals”, there are differences in video style and expression.

Such as the sheep of Big Big Wolf, the cowherd girl Xinxin from Guangxi, the pig-raising girl 929 from Henan, Lian Meime and others, their videos all take place in rural scenes, recording the daily life of pig farming and cattle herding, etc. Without the careful creation of a professional team, the character setting and content are more real and down-to-earth.

In addition to them, another type is the contrast type of "beauty + animals", mainly the fisherman girl and the wine concubine who raises horses. Although horses and fish appear in their videos, users pay more attention to the characters' appearance and figure. They became popular mainly because of the contrast formed by their sexy figures and "training horses" and "killing fish".

3. The alternative popularity of people with good looks

From the fish-selling Xishi, the sheep-catching girl, the snake-catching loli, the King Kong Tyson loli, to today's "pig-castration maniac", we can see that with the character setting of the "beautiful girl butcher", this type of content is more likely to attract traffic and gain attention.

But in fact, this kind of content is essentially selling "appearanceism". From the fisherman girl to the nice pig, all of them are "beauties" with outstanding appearance. However, given the crowdedness of the appearance track, the experts have to break the usual creative form and find another way.

Therefore, the beauties who used to sing and dance in front of the camera and show their charm through camera movement have changed their usual way and started killing fish, sheep and pigs, relying on various "unique skills" to attract attention. The way that beautiful people become famous has begun to change.

Just as netizens commented on the good-looking pigs: "You may not be interested in beautiful women, but you must be interested in 'beauties who can raise pigs.'"

However, due to the excessive reliance on personal image, for this type of content, once the personal image fails, the account will inevitably lose followers and experience a decline in traffic, making it easy to get into trouble.

The sheep of Big Big Wolf is an example. After she was exposed to be married and had children, she not only lost the ownership of the account with more than 8 million fans, but also her traffic and popularity dropped sharply. She opened a new personal account at the end of October last year, but the total number of fans is only 1.26 million, which is a significant gap compared with the previous popularity of nearly 10 million fans.

Judging from the content she has posted, sheep rarely appear in her videos, and they are more inclined towards recording appearance and life. However, the number of likes is generally low. The highest number of likes for the currently visible video is only 127,000.

"Li Li Oh", known as the "snake catching girl", once attracted a lot of attention by catching snakes with her bare hands, but she also recently announced that she was married and had children. Netizens joked that her "girlishness" had disappeared, and many netizens talked about it in the video comment section.

Now, after the good pig became popular, some people questioned that he is not a real pig farmer, and there is a team behind him deliberately packaging his personality and planning the content. The purpose is to attract fans with this "girlish contrast" and create the second "Wolf's sheep".

"Pig farming is more demanding than cattle farming. The conditions for disinfection are very strict, and ordinary people are not allowed to enter casually. This kind of open filming is difficult to comply with the safety regulations for pig farming. The so-called pig farming girl is just sensationalism."

It was also revealed that this year, some MCNs have entered the market to copy this model. However, compared with the past, the shooting techniques of this type of content are more professional, but because of this method, they lack some sense of reality.

Regardless of whether it is deliberately created by a professional team, there is nothing wrong with relying on contrast to attract fans, but it is foreseeable that such accounts will find it difficult to maintain long-term popularity.

Viewers will pay attention to the content because of its temporary novelty, but will also unfollow it when the novelty wears off. For short video creators, innovation is a commonplace topic and a difficult problem.

Author: Xiaolongguo; Editor: Xiaohong; Art Editor: Qiuyuan

Source public account: Xinbochang (ID: New_bc), focusing on live streaming, live e-commerce, and short videos.