The collection of Rabbit IPs is probably the most comprehensive on the official account...

Why are rabbits so popular? This is because, compared to cats, dogs, bears and other popular animals, rabbits have their own distinct personality and characteristics. The author of the following article has collected various rabbit IPs, including the latest, classic, and recent exhibitions with rabbit IP as the theme. Come and have a look.

Why are rabbits so popular? This is because, compared to cats, dogs, bears and other popular animals, rabbits have their own distinct personality and characteristics.

• Rabbits are more clever and active, and have an unruly heart beneath their docile appearance, so rabbit IPs often feature particularly lively and wild characters, such as Tuzki, Jailbreak Rabbit, Rogue Rabbit, Crazy Rabbit, etc.
• From a biological point of view, rabbits are particularly excited during estrus, so they are often associated with sexual subconsciousness. For example, the famous Playboy uses a rabbit as his image.
• The rabbit's pair of long ears is a very distinctive and unique visual with prominent symbolic features, so any design of a rabbit is easily recognizable at a glance and can easily create a super IP.

Below are the various rabbit IPs we have collected, including the latest, classic, and recent exhibitions and activities with rabbit IP as the theme.

1. Latest national IP

First of all, of course, is the latest version of the Rabbit Zodiac stamp designed by Huang Yongyu, which has caused quite a bit of controversy.

The controversy mainly targets the one on the left. Since its image is very different from the mainstream aesthetic and breaks some conventions, many people feel "sandwiched" when they see it. However, Lao Xiaoge believes that this may be a masterpiece that can stand the test of time.

In comparison, the mascot "Rabbit Yuanyuan" of CCTV's "2023 Spring Festival Gala" is much more mainstream. While ensuring that everyone has no objections to it, it also pays attention to incorporating Chinese cultural elements.

The 2023 Rabbit New Year emoticon package launched by CCTV News is quite cute and interesting, and it seems to break through the traditional image of CCTV News.

To be honest, the IP image of CCTV News Rabbit Xiaomao has indeed greatly broken through the usual image of CCTV News. It is really lively, unrestrained and very friendly.

2. Some classic reviews

Below are some classic rabbit IPs that are famous all over the world, the first of course is Miffy.

Miffy was born in 1955. It is a classic cartoon character created by Dutch painter Dick Bruna. It has been popular all over the world for nearly half a century. Miffy's appearance has always maintained its consistent simple and particularly relaxed principles. She never changes her clothes and jewelry for holidays or any other reason. This "super fresh" image may be the reason why Miffy has remained popular.

Of course, there is also Bugs Bunny, which was born in 1942.

Bugs Bunny, literally translated as "crazy rabbit" in English, has a unique, arrogant and unruly personality. He was created by Chuck Jones, who is known as one of the "greatest animation masters in Hollywood". Other characters he created include "Tom and Jerry" and "Daffy Duck".

When it comes to China’s famous rabbit IP, the first one to be recommended should of course be the White Rabbit Milk Candy.

With the passage of time, White Rabbit Milk Candy is no longer just milk candy, but has become a classic national trend IP and has also collaborated with many trendy brands.

In terms of personality, the most famous domestic rabbit IP is Tuzki, who was once the master of emoticons and was loved by countless people.

Lengtu is a famous self-media logo for cold jokes and a representative of a generation of internet celebrity content.

From domestic to international, Playboy’s pink bunny logo is a global brand IP representative, and the pink trend once swept the world.

Among the toys, plush and trendy accessories with rabbit images, the most classic one is the Bunny Rabbit from the British brand Jelly Cat.

Of course there is also a new star, StellaLou from Disney——

As well as My Melody and Kuromi from Sanrio, the company that produced HELLOKITTY. My Melody is a little white rabbit, and Kuromi is a little rabbit wearing a headgear.

A representative of some alternative rabbits: Mashimaro, also known as the mean rabbit, was born in South Korea on May 8, 1999. It is the first Korean animation IP to enter the international market. It is also the first animation IP to be circulated by netizens and then became famous through online animation, which is of groundbreaking significance.

The famous online drama "Year Hare Affair" also has rabbits as the protagonists.

Another alternative rabbit is the suicide rabbit, which has two different picture books created in China and abroad:

Foreign creations:

Domestic creations:

3. Famous rabbits in film and television animation

Let’s talk about some famous rabbits in animated films and TV shows - this is the protagonist of the animated blockbuster "Zootopia": Judy the rabbit.

The rabbit villain in "The Secret Life of Pets" is very impressive——

The globally popular animated short film series "Prison Break Rabbit" was directed by Tomioka Satoshi and has been released for 6 seasons, with 13 episodes in each season and each episode only 90 seconds long, but it is very popular.

"Rabbids Invasion", another animated series with wild rabbits as the protagonists, produced by Aardman Animation Company, each episode is 18 minutes long and consists of 3 independent short stories of 7 minutes. It is also very popular.

Peter Rabbit, from the classic children's book, has been adapted into several movies in recent years.

There is also the famous domestic animated series "Legend of the Blue Seven".

Domestic animated film "Legend of Rabbit Hero"

In the live-action + animated film "Space Jam" starring Jordan, the aforementioned Bugs Bunny is the number one protagonist among the animated stars.

Finally, we must mention the world's first live-action and animation film , also with a rabbit as the protagonist: "Who Framed Roger Rabbit?"

The real person on the left side of the picture above is the director of this film, Zemeckis, who later made "Forrest Gump".

4. Rabbit IP Joint

Now, let’s bring the timeline back to the present and take a look at the joint products of some famous brands and the Rabbit IP in 2022-2023.

As the Year of the Rabbit approaches, Coach has come up with a unique idea to launch a product in a "sweet collaboration" with the national milk candy brand White Rabbit.

HEFANG joins hands with the world-renowned IP Peter Rabbit to launch a special New Year plan for 2023. The entire series is created using precious materials such as K gold and diamonds to protect the childlike innocence and friendship that never fades.

BOSS has teamed up with Looney Tunes Bugs Bunny to present a series of luxurious and casual men's, women's and children's clothing series, which will first be launched in China on December 8, 2022, and will be available in BOSS online boutiques and selected stores around the world from December 12.

PORTS and the trendy toy brand ROBBiART have jointly launched a romantic capsule series for the Year of the Rabbit, including limited-edition co-branded trendy toy figures and limited capsule series clothing for the Year of the Rabbit.

As the Year of the Rabbit is approaching, sports brand Fila has launched a number of clothing items in collaboration with Anthony the Rabbit, adding childishness and warmth to heavy winter clothes.

Underwear brand NEIWAI has launched a new year collection with the theme of "Home is a Dreamland after Adventure" in collaboration with the famous picture book character Peter Rabbit.

Outdoor brand Arc'teryx collaborated with Chinese artist Lin Zinan and for the first time changed its iconic logo into a rabbit, using gradient-colored embroidered rabbit logo and embossed "逸" character on clothing.

Chloé has teamed up with cartoon character My Melody to launch the "Chloé x My Melody" series.

Different images of Melody are presented on the brand's classic styles in the form of prints, embroidery and patches. In addition to handbags and ready-to-wear, this collaboration also launched scarves and accessories, as well as a red rope bracelet with a rabbit.

New beauty products from the beauty brand KATO-KATO and the IP image Fuji Rabbit.

A joint product of Tommy Hilfiger and Miffy Rabbit.

CASIO launches two G-SHOCK and one BABY-G collaboration products, inspired by the blue rabbit "KARORO" image created by artist Zhang Quan.

A joint event between Haidilao and Miffy Rabbit.

SK-II transformed into SK "Rabbit" and collaborated with White Rabbit to make the magical water full of the "sweet" memories of childhood.

Vitasoy has teamed up with emerging artist AGAHO to launch a limited edition of blessings for the Year of the Rabbit, with a total of 4 limited edition Year of the Rabbit packaging.

Luckin Coffee teamed up with master chef Han Meilin to create two Spring Festival limited edition products for the Year of the Rabbit: "Red Rabbit Fresh Cheese Latte" and "Rabbit Thick Milk Latte", creating a total of four rabbits.

Guan Xia brought the first gift of the New Year with the "Fortune-bringing Rabbit".

There are also the Rabbit Year mascots "Rabbit Zero" and "Rabbit Three" launched by NIO, which are a purple upright-eared rabbit and a white lop-eared rabbit respectively. They appeared in the form of skateboarding and rabbit dancing, and brought 49 "Rabbit Flying Forward" series products, covering boys' and girls' clothing, household goods, trendy toys, etc.

NIKE launched a New Year short film with the young Su Bingtian as the protagonist. Inspired by Su Bingtian's real experience of chasing rabbits, the animated short film also launched the Nike Dunk Low "Year of the Rabbit" series, incorporating images of rabbits from different cities.

In addition, there is Bananain’s 12.12 million rabbit “Red Project”, which uses the zodiac rabbit designed by calligraphy artist Zhu Jingyi as a clue.

Balabala collaborated with paper-cutting artist Chen Fenwan to create a joint series. Inspired by the zodiac rabbit, the joint series designed three rabbits with different meanings.

5. The beauty and new design of the Rabbit IP

From the end of 2022 to 2023, a series of art displays and new design activities with the rabbit IP as the theme also appeared.

We have collected some of these...

For example, the "Universe Museum" of Crazy Rabbit

Artist Zhang Ge's original Nami Rabbit exhibition in South China

Chengdu SM Plaza’s “New Wish for Happiness” series of activities, an 11-meter giant creative installation and a 6-meter-high happy rabbit.

Huacai Tiandi x Pop Mart’s BUNNY Huashi theme exhibition, Jiangsu stop.

Feitu Yao Jiuzhou 2023 New Year Theme Exhibition.

NICE Rabbit C YOU exhibition combines the rabbit zodiac with cyberpunk style.

Moto Magic Rabbit Double Holiday Costume Theme Exhibition.

The “Sharing the Trend and Rabbit’s Fantasy” biscuit rabbit exhibition in Shanghai Changfeng Joy City is the first in the country.

The galactic odyssey of the Heart-stealing Rabbit, at the Wing of Hangzhou.

Anthony Rabbit's "City Traveler" theme exhibition at Guangzhou ICC International Trade Center.

The first exhibition of the Star Rabbit IP in Zibo at SM Plaza.

The "MANNY Rabbit Exhibition" at Wuyue Plaza in Shenbei.

The most eye-catching thing at the "In the Name of Love, LOVE TU Year of the Rabbit Exhibition" at Powerlong Plaza in Hangzhou Science and Technology City is the giant rabbit making a heart shape.

LUCKY Rabbit YOU New Year Trendy Art Group Exhibition held in Xiamen.

There are many exhibitions in preparation, such as “Rabbits are Trendy” | Trendy Art Exhibition, a collection of 34 trendy rabbits designed by 34 designers from 34 provinces and regions across the country.

at last,

With the rabbit's liveliness, agility and vitality,

Let us make progress together in the Year of the Rabbit.

Have a warm and brand new Year of the Rabbit!

Author: Chen Ge Li, WeChat public account: IP Fried Rice (ID: IPCOOK)