I was so amused by the copywriting of these zoos

This article will take you to appreciate some creative copywriting in zoos, from humorous warnings prohibiting feeding to profound thinking about animal ecology. These copywriting not only makes people smile, but also triggers people's thinking about animal protection and ecological balance.

As someone who has a history of feeding animals at the zoo, I felt really scolded when I saw this set of texts.

Although he was scolded badly, the cute emojis neutralized this point very well. Someone in the comment section asked why someone would feed animals, and this comment was very sharp:

But feeding animals indiscriminately can really kill them. Take the Wuhan Zoo's giraffe below. It is said that there were two of them before, one of which was fed to death by tourists, and now there are still tourists feeding the other one.

In fact, this kind of online copy prohibiting feeding was first published once in the top zoo industry - Nanjing Hongshan Zoo.

Use fun and interesting copy to weaken the harshness of the ban. Even if feeding cannot be completely eliminated, the popularity on the Internet can make more people aware of the dangers of feeding and save more animals.

I have always liked the various slogans of Nanjing Hongshan Zoo. These words are not only slogans, but also advertising copy with ideas and appeals.

Any species that has ever lived in its native range becomes part of the native ecosystem.
We record their names, leaving traces of their existence, hoping that they can come and go freely~

Who understands the value of this copy?

Zoos have always been places for humans to watch animals, and Hongshan Zoo is no different in this respect. It's just that under this premise, Hongshan Zoo treats every animal as part of the ecosystem, just like they are in nature, and respects their nature and freedom.

It is said that Hongshan Zoo not only has animals living in the zoo, but also wild animals such as weasels and wild boars. In autumn and winter, they will come down the mountain and run into the park. It is truly an ecosystem.

I still remember what the director of Nanjing Hongshan Zoo once said:

"The meaning of any life is not to be watched by others"
“Protecting animals is not about letting them live, but about letting them live happily”
“A zoo is not a place where you pay to see animals, but a place where you learn to see animals.”

It is this attitude that makes Nanjing Hongshan Forest Zoo a great place that tourists love and animals enjoy.

During the mask period, the originally poor Hongshan Zoo was even worse off. Since no one came to see the animals, the director Shen Zhijun sent the animals out for people to see. He began to post zoo videos on Douyin to help more people understand and protect animals. This move made Hongshan Zoo famous and received many donations from all parties.

Douyin Lifestyle said that they made an advertisement based on this story, which won more than a dozen advertising awards that year. The humanistic concept upheld by this zoo is externalized through slogans and copywriting throughout the park, which subtly influences the surrounding tourists and is then spread to the wider world through them.

"Look around you and see the small things that make the Earth go round"

“Beauty lies in diversity”

“In a complete ecosystem, very little is produced that is useless”

"From a distance, quietly appreciate her beauty." Some cards also record the daily life, gossip, and even obituaries of animals. Each animal is treated as a living being.

Daily life of red panda

Five Promises with Cats

Guide to visiting in different seasons

Insect Hotel

Mainland Area Convention

Obituary of the Yellow Weasel

All these factors have made the zoo, in addition to being a tourist attraction, also a venue for spreading humanistic ideas, attracting more people to come and spread these ideas. This has not only brought in real revenue, but also given the zoo intangible brand assets, creating a unique cultural symbol in the era of social networks.