Food accounts sell tens of thousands of orders per month, 7 major types revealed

The threshold for creating a food account seems to be low, but it is not easy to create a good food account. This article divides Douyin food accounts into seven types. According to the characteristics of different types of accounts, it analyzes the advantages and disadvantages of these types of food accounts and the basic ideas. It is worth referring to. It is recommended for friends who follow Douyin to read.

Food is the easiest account to create on Douyin, but also the most difficult account to create.

Many people want to create a food account. After all, food is the most important thing for people, and food has such a wide audience and is consumed so frequently.

Today, the village chief will talk to you about the major categories of food and what directions we can enter.

Note: Let me explain here that the food I am talking about includes both online and offline, as well as catering, snacks and other products.

1. Recipe Teaching Number

This is the first thing that comes to mind for students who run food accounts.

For people who know a little bit about cooking, the cost of teaching recipes is the lowest and controllable.

As long as you don't buy lobsters worth thousands of dollars just to attract attention, 50 yuan is enough to make ordinary dishes, and a video is a recipe.

I’ve told you all before that in five or ten years, there will still be people watching how to make scrambled eggs with tomatoes or spicy and sour potato shreds.

However, the biggest challenge at present is innovation in form. Without innovation in form, this kind of recipe teaching will hardly become popular.

2. Food exploration number

If you don’t know how to cook, then you should be responsible for eating.

Therefore, exploring food restaurants is also one way. On the one hand, users are very interested in offline food. After all, most video tutorials are about home cooking, while the food in offline restaurants is richer.

On the other hand, some businesses also have the need for promotion, especially those in the same city.

Many people would say that exploring gourmet restaurants is expensive, but in fact it depends on how you eat. Others can eat a million-dollar meal while sitting in their car.

In fact, it depends on how much money you are willing to invest in this matter. For example, the standard is 200 yuan a day, which is only 70,000 to 80,000 yuan a year. Compared with a regular team making an account, it is not much.

3. Street shop number

I single this out because when many people think of exploring delicious food, they go to various good restaurants, such as those with high ratings on Dianping.com, and some wealthy people like to go to top-notch luxurious restaurants.

But in fact, the delicacies in street shops, stalls, or hidden in a vegetable market or a corner of a park can also satisfy everyone's taste buds.

Regarding street shops, I have seen two models:

One is for small B, which is to interview various roadside vendors, understand how they make money, and then provide training and franchise, such as Bill Gainan.

The second is To C, which is to only look for street snacks, from grilled sausages, fried tofu, barbecue, fried rice, etc., such as eating in 1,000 small stalls.

In fact, this kind of account is more interesting, because every street vendor has his own story, and being able to photograph 100 or 300 of them gives the feeling of traveling around the country, which will enrich the content of the account.

Of course, you have to add some highlights. For example, girls bring their own wine, or plump women with long legs and tight pants go there, which is more likely to attract netizens.

4. Food Evaluation Number

If you don’t want to do it yourself or visit a store, there is another way.

It means buying delicious food and doing unboxing and reviewing it yourself, whether it is snacks such as bread and biscuits, or raw seafood such as beef and crabs.

I have talked to you a lot about the unboxing reviews of good products before, including classification, recommendation, professional organization reviews, and so on.

Compared to recipe teaching, one advantage of food unboxing is that new products will emerge in an endless stream.

There is no need to come up with new ideas for home-cooked recipes, but there will be more room for innovation in food.

So sometimes, if a product is well selected and photographed, it may become a hit.

5. Product Number

The fifth type is more inclined towards merchants, that is, you can get a good source of goods yourself and have a better understanding of the advantages of the products.

When creating a single product account for gourmet food, you should pay attention to the following three points:

First, the price must be right. We must offer a package deal. Otherwise, it won’t sell.

The second is batch shooting. For a kind of food, you need to think of 100 scenes and 100 ways of speaking, and update 3-5 of them every day.

The third is regular live streaming. To sell single products, you need to make full use of the platform’s traffic, from short videos, live streaming to traffic investment and so on.

6. Food Challenge

Recently I saw a very interesting account in the field of food, which is the type that combines store visits + challenges + user interactions.

Fans come up with questions, bloggers choose challenges, and then go find businesses to help cook.

This can actually be understood as a creative dish, but the content challenges both the blogger and the restaurant chef.

The questions are interesting, the situations encountered when looking for a store, and the blogger’s experience of eating the food are all highlights of the video content.

In fact, there is another similar way, which is to eat for free.

Whether it is eating in a big city or in the countryside, for example, Hai Ge’s previous video measuring the earth was of this style and was also liked by many people.

However, this type of shooting puts a great test on the blogger's abilities.

Not only is it a shameless thing to do, the key is that the success rate is very low and it takes a lot of time, so it is more suitable to be done full-time.

Unlike visiting stores, cooking, and recommending good things, you can do it yourself at any time.

Of course, the barriers to this kind of freeloading are also high, so you see that there are very few top anchors who actually make more money than some bloggers with millions of followers.

7. Record your life number

Finally, let me share a more casual type, which is the Vlog type.

One is to record what you eat every day after get off work or at work. It is not teaching, nor is it a deliberate recommendation, but it is to integrate cooking, life, and work together.

The second is to make it based on a certain theme, such as making bento in different ways, or what kind of delicious food can be made with 20 yuan.

However, the biggest problem with such accounts is that the increase in followers and monetization are relatively slow. It is okay for sexy girls, but it is very difficult for boys.

In addition, there are other ways to play in the food industry, such as making food specifically for certain groups of people, food for lowering fat and losing weight, food supplement for children, and food specially cooked for the elderly left behind in rural areas, etc.

In fact, the essence of many ingredients and products has not changed much. The core difference lies in the form, personnel, venue and so on.

Author: The village chief lives in Shili Village

Source: WeChat public account: "Shili Village (ID: shilipxl)"