How to market and promote Wish platform? What are the methods?

There are still many merchants opening stores on the Wish platform, but not all merchants have e-commerce experience. Even if they have certain experience, it may not play a big role on a brand new platform. Therefore, you will often see people asking how to market and promote on the Wish platform. Let’s take a look below.

How to market and promote the Wish platform?

1. Wish on-site promotion methods:

For on-site promotion, the first thing is the search engine. The main thing is to be able to accurately find the keywords of the product. You can think from the perspective of users, competing products, etc. However, for words with high search volume, the competition is also fierce. For small sellers, it is not recommended to choose words with high competition. You can add some accurate long-tail words with high relevance to improve the conversion rate of the product.

The next step is event promotion, because events can bring more exposure to products, and for products that previously had slow sales growth, sales will increase faster after participating in events, so everyone can actively participate in platform activities that meet the requirements, and summarize each event to improve conversions.

Wish also has a PB bidding promotion format that can help sellers get better display opportunities through keyword bidding.

2. Wish off-site promotion methods:

Since Wish is a mobile e-commerce platform, social platforms such as Facebook, YouTube, and Twitter are very good promotion channels.

Especially Facebook, where many Wish buyers gather, can attract traffic by posting product-related content and store links, and the conversion rate is relatively high; YouTube, as the main platform for overseas video marketing, can better promote conversion. And platforms like Twitter and Instagram can bring up related topics, which can increase attention.

If the number of fans is relatively small in the early stage, you can also seek cooperation with influencers and ask them to post some good reviews of the products and buyer show videos, etc. The conversion effect is also relatively good, but the cost is also relatively high.

In addition, there are also some review websites and deal websites. Review websites mainly publish some high-quality reviews about products to attract purchases; deal websites exchange reviews for discounts, which is also very helpful in increasing sales.

I have shared with you the marketing and promotion methods of the wish platform. Currently, the promotion methods of the wish platform can be divided into two categories, namely on-site promotion and off-site promotion. Among them, on-site promotion is mainly search engine, so it is necessary to do a good job in keyword optimization of the store, etc., while there are many off-site promotions.

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