Three situations of three "digging and digging kindergarten teachers"

"In what kind of garden, dig and dig, what kind of seeds you plant, what kind of flowers you will see", have you been brainwashed by this nursery rhyme these days? This article analyzes the traffic and data of three kindergarten teachers who became popular because of this song from different angles. If you are also interested in this phenomenon, let's read on.

"In what kind of garden, you dig and dig; what kind of seeds you plant, what kind of flowers bloom." This cute and brainwashing children's song has been all over the screen in recent days. Some people joked that May Day has become Children's Day on June 1.

Several kindergarten teachers who taught singing also became famous, especially a kindergarten teacher in Wuhan named "Music Teacher Hua Kai Fu Gui" who became famous on the Internet with her sweet image. One video of her attracted more than 4 million fans, and a single video received more than 5 million likes and was forwarded 1.5 million times.

Another kindergarten teacher who posted a video of the children's song "Wa Ya Wa" earlier, "Miss Mao Cong (Teacher Taozi)", also attracted more than 1 million fans. In fact, the first kindergarten teacher to post "Wa Ya Wa" recently was another kindergarten teacher "Cao Cao Ke", who just reached 30,000 fans. At the same time, many netizens started arguing about which of the kindergarten teachers was the original author and whether they plagiarized.

In fact, we can also find an interesting phenomenon. The order in which the three teachers released their videos is inversely proportional to their popularity, just like a bunch of fireworks blooming, the higher they are, the brighter they are. As the popularity of "Wa Ya Wa" spread, the controversy surrounding the three teachers gradually increased. In addition to the issue of originality, their attitudes towards their unexpected popularity also differed greatly. Some of them received gifts live, some were questioned for riding on the popularity, and some frankly admitted that it was not original...

After the initial explosion of popularity, will digging and digging change its nature?

1. Who is the original author? It may not be important

To be honest, I can't understand why netizens are arguing over who is the original creator. This is just a similar way of shooting a children's song video. In fact, this form has existed for a long time.

This way of teaching singing is called Orff music, a famous music education system that combines music with nursery rhyme narration, rhythm, dance, drama performance and even visual arts such as painting and sculpture. Many kindergarten teachers also vividly call this form of digging and digging finger ballads or finger dances.

Judging from the lyrics of the nursery rhyme "Wag, Wag", it was not originally written by the three kindergarten teachers mentioned above. They were just imitators.

On March 10, 2021, the Douyin account "Wang Xiaoling" released a children's song video called "Little Garden". The lyrics are basically the same as those of "Waaaa", and it received more than 100,000 likes at the time. According to media reports, in the early morning of May 5, Wang Xiaoling introduced in her live broadcast room that the lyrics of this song were first adapted by her. Currently, Wang Xiaoling has pinned the video.

Three kindergarten teachers also spoke out to calm the netizens' insults. A kindergarten teacher in Wuhan pinned a video she had just tried in the form of a nursery rhyme in March this year. At that time, she clearly stated in the title that she learned it from other bloggers.

Teacher Taozi said that she was just imitating the "Strawberry Shell" video. She also pointed out that the nursery rhyme "Dig, Dig" has been around for many years and hoped that netizens would not pull her down.

In fact, although Strawberry Shell was the first to release a video recently, it was questioned for plagiarism and hype. Some people attributed the lack of popularity of Strawberry Shell to its appearance, which even triggered a war among netizens.

On May 3, she finally responded. She said that the children's song "Wa Ya Wa" has been around for a long time, and she just added the background music of Jay Chou's "Listen to Mom". "It can't be said to be original, but it should be the first to combine it in this way, so those who say we are imitating it can really donate their eyes."

In fact, the next two kindergarten teachers also used the combination of nursery rhymes and "Listen to Mom". So the three kindergarten teachers are actually not original, and there is no so-called plagiarism problem, but just secondary creation of existing nursery rhymes.

The degree of anger among the three people varies greatly, which is actually caused by many factors, both accidental and inevitable.

2. The logic behind the popularity of Wuhan kindergarten teachers: dig and dig, there is potential for a hit, sweet personal image, mature shooting techniques

Many people are curious about why the Wuhan kindergarten teacher's song "Music Teacher's Fortune" became so popular on the Internet when it is just a nursery rhyme. Although the videos of the other two kindergarten teachers also have good traffic, their breadth of dissemination is not as wide as the former.

Some conclusions can be seen at a glance, that is, in this age of judging people by appearance, good looks will bring traffic. The Wuhan kindergarten teacher looks exquisite, obviously wearing beautiful makeup and fashionable clothes, while the other two kindergarten teachers are relatively plain and almost appear without makeup.

In fact, we can analyze the logic behind this explosion in more detail from three aspects.

First of all, we can see that "Strawberry Shell" released the video on April 22, and it actually has a good number of views. This shows that this brainwashing melody has the potential to become popular. In fact, many kindergarten teachers have released similar videos on "Strawberry Shell", and the number of views is good.

The second point is actually the specific form of content presentation . "Strawberry Shell" actually records the daily life of lovers, while the latter two are in the form of kindergarten teachers teaching children to sing.

In comparison, the singing teaching method by kindergarten teachers has a wider audience, which can be mothers, children, and even a wider male group.

Here is a piece of data to prove this point, that is, the user portraits of three kindergarten teachers. It should be noted here that among the three kindergarten teachers, except for Mr. Huang who had millions of fans before he became famous, the other two kindergarten teachers were small accounts with almost no fans.

According to a third-party data platform, Wuhan Kindergarten Teachers has a total of 5.25 million fans, of which more than 60% are male users. In terms of age structure, the 18 to 30 age group accounts for nearly 70%. If we simply calculate based on the recent increase of 4 million fans, the number of new male users may be 2.4 million.

In contrast, Taozi Teacher has the opposite situation, with more female users. Yesterday, the proportion of female users was as high as 63%, but today the proportion of male users has increased significantly, almost half and half.

Data for May 5

Data from May 6

Another kindergarten teacher who films couples’ daily life has only 30,000 followers, and female users account for a larger proportion, exceeding 70%.

Some netizens commented: The first version of "Strawberry Shell" was dug for boyfriends to show their love, the second version of "Peach Teacher" was dug for children, and the third version of Wuhan Kindergarten Teacher was dug for the men in front of the screen.

From the perspective of shooting techniques, it is obvious that the shots of kindergarten teachers in Wuhan are more ornamental, with the faces of the characters occupying the center of the picture and the lighting being relatively even.

Relatively speaking, the overall look of the other two kindergarten teachers is not as good as that of the Wuhan kindergarten teacher.

As for the fact that she was the first to post but didn’t become popular, Strawberry Shell said frankly, “Traffic is king, and I know that in this era of appearance… I know that I look ordinary, but I like myself like this.” Strawberry Shell is still filming her daily life with her boyfriend, and she also put on makeup in the latest video. When you are famous, you will have a lot of gossip. The Wuhan kindergarten teacher’s “Music Teacher’s Flower Blooms and Fortunes” is the most popular, and has also been questioned the most.

3. What questions are Wuhan kindergarten teachers facing?

1. Question 1: After becoming famous, he immediately went live to receive huge amounts of tips?

After becoming popular, the Wuhan kindergarten teacher started live streaming, and a large number of netizens rushed into the live streaming room. Data from third-party platforms showed that she had live streamed a total of 9 times from April 28 to date, with an average of more than 6 million viewers per session.

Many people did give tips during the live broadcast, but the exact amount is unclear. There are rumors that she received 2 million, but this cannot be verified. In fact, the Wuhan kindergarten teacher often live-streamed before she became famous. Data shows that she live-streamed 94 times in the past 90 days, but the data before was definitely not as good as it is now. There were probably 200,000 to 300,000 viewers for each live broadcast.

However, Wuhan kindergarten teachers have opened exclusive memberships on Douyin, which is similar to the concept of fan cards. Currently, 58 people have opened exclusive memberships. Based on the minimum monthly membership fee of 140 yuan (980 Douyin coins), this part of the income is 8,120 yuan.

She has also opened a shopping cart, but currently there are few sales. In addition, her homepage does not show the MCN agency. A third-party data platform shows that her video is priced at around 10,000.

As for the 2 million live broadcast reward income rumored online, it is still not recommended to take it seriously. Creating confrontation and exaggeration are the usual tactics of marketing accounts.

2. Question 2: Quit your job and become an internet celebrity?

I don’t know where the news came from, but some people said that a kindergarten teacher in Wuhan has resigned to become an internet celebrity.

In fact, the Wuhan kindergarten teacher already had 1 million fans before this viral incident, making her a central China internet celebrity. Does that mean she has to resign just because a video of hers went viral?

The author noticed that in the self-introduction, the Wuhan kindergarten teacher said that "I came to Douyin to work, and I just want to record it through videos so that more kindergarten teachers can know about the professional Orff."

According to the live broadcast of Jingshi TV, a kindergarten teacher in Wuhan said in an interview that she has been a leader among children since she was young and she likes to play with children very much. She has been a kindergarten teacher for six or seven years. Being a teacher has been her dream since she was young, and it is also the last wish of her grandfather to be fulfilled.

She said that she gained a lot after the short video she shot became popular, and it also brought some impact to her life, but no matter whether it was good or bad, she was very grateful for everyone's attention and would continue to do so in the future. However, she would use the time between classes to shoot some videos. She also wanted to pass on her music to more people and let this happiness infect more people.

3. Question three: Is the identity of a kindergarten teacher real?

Some people also questioned whether her identity as a kindergarten teacher was genuine.

According to media reports, the Wuhan kindergarten teacher is a teacher in a Wuhan kindergarten, teaching the school-based art class "Orff Music". The Wuhan kindergarten teacher said that becoming famous did have some impact on her life, but in the face of negative doubts, she said she would adjust her mentality and continue to do her job well. So there is no need for netizens to argue anymore.

In other words, there is no need to pretend to be a kindergarten teacher. Teaching nursery rhymes is not necessary.

In fact, the reason why everyone cares about whether the teacher is a real teacher is probably because they have many stereotypes about the teacher. Kindergarten teachers are preschool teachers, which is very different from post-school teachers. Relatively speaking, the teaching time is relatively ample and free.

Some people think that teachers cannot become internet celebrities and should devote themselves to teaching students and nurturing the next generation. I would like to ask, are these two things contradictory? Many people still label internet celebrities negatively, which is obviously out of touch with the times. The concept of internet celebrities has been extended a lot now. Are you saying that Dong Yuhui selling vegetables is also inappropriate?

Do your essential work well, let more people know you, and share the beauty. This is human nature. Don't exaggerate, lose sight of the main point, and be stubborn.

4. Question 4: Is there a team?

Some people also said that the video of the Wuhan kindergarten teacher was well shot and there must be a team behind it. This seems to make sense, but it is pure speculation.

The Wuhan kindergarten teacher and several other kindergarten teachers basically filmed with fixed angles, which was not difficult. If such videos require a professional team, then I'm afraid there are many Douyin users who have a team.

Overall, the above doubts are basically just speculations and there is no substantial evidence.

Of course, when you become famous, you will inevitably have to endure these things. This is the price of fame.

4. Becoming famous is an accident, being normal is the norm

Every once in a while, some people may become popular on the Internet. They are lucky because big data chooses them. But we also notice that most of the sudden explosions return to silence, or even go to the other side of life. This reminds me of the Gayang girl who was all the rage on the Internet at that time. After becoming popular, you have to bear more doubts and pressure. Maybe this is not what everyone wants.

In an interview, Taozi said she was surprised to become famous and she did not have a team. After she became famous, many people approached her, wanting to be a host or sign a contract, but she did not respond to any of them. These careers were contrary to her future plans.

She said that she still wants to focus on her job, "I am just an ordinary person", and has no plans to change jobs or make money using online platforms. However, she also said that she is not completely opposed to commercial activities such as live streaming, but only does it in the form of "part-time".

Last night, Strawberry Shell and her boyfriend also did a live broadcast. The content was not deliberately hyped, but just simple singing and interaction. There were only 300-400 people online at the same time. The two joked that the people who watched the live broadcast were probably relatives and friends, but in fact, this state is quite good.

Being able to be seen by more people is a kind of luck, but also a test. Since luck has come, use it well and enjoy it to the fullest. Ordinary life should have a little different color, but the basic color may not change.

Author: Yuchen

Source: WeChat public account: "Sanyan Pro (ID:sycaijing)"