How does eBay make money? What are the techniques?

I believe that everyone is very familiar with the major cross-border e-commerce platforms now. If you want to start your own business, cross-border e-commerce is indeed a very good choice. There are also many cross-border e-commerce platforms nowadays. So do you know how eBay makes money?

How does eBay make money?

1. Carry out strategic cooperation to turn traffic into revenue. According to the strategic cooperation agreement with Shanda Network, eBay will place advertisements on Shanda's online game platform. In this way, as Shanda's network traffic increases, the platform's exposure will also increase. In addition, Shanda has chosen eBay as its designated e-commerce trading platform, thereby also gaining a large amount of traffic from the Chinese market.

2. Earn transaction fees instead of service fees. As the saying goes, talking about money doesn't hurt feelings. As an online auction website, eBay has created an unprecedented C2C model (i.e., consumer-to-consumer business model). On eBay, buyers can also be sellers. At the same time, eBay provides a communication platform for both parties. Unlike the traditional marketing model, eBay does not directly participate in transactions, but provides a platform for both companies and consumers to provide customers with business information or value-added services. Through this platform, both sellers and buyers can get what they need and obtain the information flow they want, and eBay makes profits by obtaining such information flow. In this way, small amounts accumulate into large amounts, and more and more companies and individuals enter eBay to look for information, which makes eBay also obtain huge profits.

3. In addition to second-hand goods, there are also new products on the eBay website. There are both new products and second-hand goods. Second-hand goods are sold at lower prices and have great price advantages, while new products are released on the eBay website by companies that cooperate with eBay as soon as possible. With the surge in new products, the range of goods has also expanded rapidly. On the eBay website, there are 300 categories in the early days, which have developed into 15 major categories, more than 150 secondary categories, and more than 500 subcategories of goods. These products cover all aspects of computer networks, communication equipment, sports equipment, home life, office culture and education, and customers can choose new or second-hand products according to their needs.

4. Changes in transaction methods have continued to increase with the launch of new products. The original single transaction method no longer meets market demand, and the fixed-price sales method promoted by eBay has been widely welcomed by users. In addition, fixed-price sales are combined with the original auction sales, and users are provided with a variety of service options to meet the needs of different groups of people. These new transaction methods include: bidding without a reserve price, bidding with a reserve price, fixed-price sales, and fixed-price transactions.

There are many ways and means to make money when opening a store on eBay, because you can sell second-hand items, engage in strategic cooperation, and earn transaction fees. In short, there are many ways to make money, and it all depends on your choice.

Recommended reading:

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