What is Amazon ABA data? Where does it apply?

When you open a store on Amazon, you need to observe the development of your store through various store data. There are many Amazon data that you don’t understand. So what is Amazon ABA data?

1. What is Amazon ABA data?

ABA, the full name: Amazon Brand Analytics, is an official feature launched by Amazon that contains valuable insights that enable brand owners to make informed strategic decisions about their product portfolio and marketing/advertising campaigns.

Its biggest advantage is that its data is officially compiled by Amazon, which is the most authoritative, accurate and meaningful for reference, so it is of great help for operations.

2. What are the applicable conditions for Amazon ABA?

1. Amazon Brand Analysis is only available to brand owners, brand internal staff, and sellers who are responsible for selling the brand’s products in Amazon’s flagship stores.

2. If you find that there is no brand analysis function under the function tab of the background, it means that the store has not yet become a brand owner. You need to enter "brand analysis" in the search box in the upper right corner of the background and find the brand discount qualification link in the brand analysis to open it.

3. After opening, the brand discount qualification page will appear. The page shows the registered brand name and whether it has been indicated as the brand owner (whether it is eligible for all advantages).

4. If you are identified as a brand owner and it says you are eligible for all benefits, but you still cannot use them, you need to contact Brand Registry Support at barndservices.amazon.com and ask them to check for updates.

5. If the brand owner is not identified, you need to contact the brand owner and obtain authorization before use.

6: If the brand only authorizes you to sell products, you are not the brand owner, and your store only has the functions of creating A+ pages, creating brand promotions, brand flagship stores, and uploading and managing videos.

Everyone knows what Amazon NBA data is. In fact, there is a lot of this kind of data on Amazon. The most important thing is that everyone still needs to learn the relevant basic knowledge, which will make the operation process smoother.

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