90% of people don’t make money by live streaming slicing and selling goods!

Why don't celebrities and internet celebrities do the live streaming of slicing and selling goods themselves but authorize ordinary people to do it? What is the prospect of this? The author of this article interprets and analyzes these questions one by one. Let's take a look.

In the past year or two, internet celebrities/stars have been extremely popular in selling sliced ​​​​food products.

It has become a low-cost money-making project for many people on Douyin, both individuals and institutions are doing it.

There are celebrity officials recruiting, and some training institutions are also sharing their recruitment information. So, is it possible for internet celebrities/celebrity to sell goods through live streaming?

1. Why don’t internet celebrity agencies cut their own photos?

Have you ever thought about why Internet celebrities would authorize others to do the slicing? And for free?

We have seen many people sharing online that they have earned tens or even hundreds of millions a year through slicing. Why do they share such a profitable project with everyone? Is it really because they have a sense of responsibility to the society?

Of course not, there are three core reasons:

1. Cost is too high

If the MCN agency behind the internet celebrity/star recruits its own employees to do the editing, the cost will be too high.

An employee needs at least four or five thousand yuan, plus other costs. Even if the employee is not a good editor, he still has to be paid.

2. Low success rate

If everyone can make money by editing, then it doesn’t really matter if you have a thousand or eight hundred people, because you can definitely make money.

But when have you ever seen someone outsource a project that is 100% likely to make money?

Isn’t it because the success rate is low and we are uncertain whether we can make money that we encourage everyone to participate in trial and error?

3. Increase sales

For example, if a celebrity account has 1 million followers, not all of its fans will see every live broadcast.

Other users may not be able to see it, but it can be done by recruiting 100 or 500 social editing distribution accounts.

On the one hand, it increases content exposure, and on the other hand, it improves sales, and it is also an explanation to brand partners.

When I go out to discuss cooperation with brands, it also increases my bargaining chips. At least when I brag, I can say that I have more than 500 or 1,000 distribution matrices.

2. Why authorize ordinary people to do it?

Many people have not thought about why these MCN agencies authorize everyone to make money from this business.

In fact, based on the previous points, everyone knows it.

1. Low cost

Compared to recruiting employees yourself, delegating the work to others actually results in more people doing the work.

The monthly cost of recruiting 100 people by yourself is at least 500,000 yuan, but recruiting 100 or 1,000 people to do the job will cost nothing.

You don't need to pay for your computer, salary, account, etc., and it has nothing to do with you if your account is blocked or restricted.

2. Positive is higher

Even if employees don't produce much after editing for a month or two, at least they have a guaranteed salary, and they will receive compensation if they are fired, so most employees don't care.

But mothers and those who do side jobs in society are different. They devote their whole heart to their work, and if they don’t do a good job, it’s a waste of time, so they are more motivated.

3. High success rate

Why do some people make money? Because the base is large.

Maybe MCN agencies can make money by editing their own videos, but they may have to recruit more than a dozen employees a month and prepare computers, mobile phones, and accounts.

But if we authorize everyone, 1,000 accounts may appear overnight, and after a month, some of these accounts will always be successful.

Some people may be more dedicated, some may have many accounts, some may have their own experience in editing, and some may even be willing to pay for delivery.

So no matter how you calculate it, it is more cost-effective than doing it yourself.

If you don't authorize, the effect will be slow and you won't be able to scale up, but if you authorize, it's like making free money.

3. How long can live slicing be done?

So here comes the most important question, can you really make money by doing live streaming segments of influencers/celebrity?

The conclusion is: Of course!

But this opportunity is only for a few people.

1. Not everyone can do it

There has never been a project on the Internet where everyone can make money.

If an internet celebrity authorizes 10 people, there is a high probability that three or five of them will make money.

But if it becomes 100 or 1,000 people, you have to ask yourself, what makes you able to compete with these 1,000 people?

The more people who edit, the higher the requirements for your editing.

2. There is too much uncertainty

Whether he is an internet celebrity or a star, there is uncertainty in their live streaming and slicing business.

a. He doesn’t broadcast live every day

b. You can’t ensure that he will never have negative reactions.

c. You cannot guarantee that you will always get a place

According to the conventional path, the further back in time you go, the fewer people will be authorized, so fewer people will be able to make money.

3. The platform’s attitude is uncertain

Until now, the platform has not come forward to say that it will support live streaming slicing.

The more top internet celebrities or stars you are, I personally feel that it will become increasingly difficult.

The core problem is repetitive content and lack of originality.

When 1,000 accounts are editing the same live broadcast content, not only will they be easily convicted of plagiarism, but the platform may also limit the flow of traffic.

It doesn’t matter if there are more than a dozen accounts on the platform in the early stage, as it can still bring in some transactions.

However, when there are thousands of editing accounts, the platform has to consider the originality of the content and the user experience.

I have seen quite a few edited accounts where content was released because of this issue.

4. The platform considers negative impacts

Some people are being cheated now. For example, some institutions are taking advantage of the information asymmetry online to cheat people with training fees and registration fees.

If this situation goes on for a long time, some people will find that they cannot make money and it will gradually become negative.

By then, the platform will still come out to stop it. At least the slicing business will still be there, but the threshold and requirements for slicing will be much higher.

So here I want to tell you three things:

First, if you want to do slicing business, you don’t need to pay money and don’t be ripped off;

Secondly, it will be harder to make money as time goes by, so be prepared, so don’t work full-time.

Third, you may not make money even if you do it. Think about the gap and difference between you and other editing accounts, and why others can play and earn money with the same content;

Thirdly, the platform may suppress it at any time. Many people regard slicing and selling goods as a shortcut, but don’t think so.

Think more about how you can create your own account and sell your own goods. At least the account and fans are your own.

Author: The village chief lives in Shili Village

Source: WeChat public account: "Shili Village (ID: shilipxl)"