It’s better to do self-media

This article introduces the mentality that self-media people need to have, the abilities that self-media people need, and the sources of content creation for self-media people. It is suitable for readers who want to be self-media people.

In recent years, more and more people have started to engage in self-media, started writing, or want to start writing.

That’s a good thing. I’m free anyway, so it’s good to write something.

If you want to aim at a position that you have identified in your previous life from the beginning, show your talents, write a great deal, and make enough money to wake up with a smile on your face, it is really difficult.

How difficult is it? It's just like Gao Qiqiang meeting An Xin and then meeting Chen Shuting.

But if you say you just want to stand in your own perspective, based on your own experience and cognition, slowly start to write something. This is really not difficult, you can start at any time. But why do I say: "If you do self-media, I advise you to be a bad person!" Because most people will not be able to do it. . There are two reasons for giving up: one is that you feel that your writing is so bad; the other is that you don’t know what to write after writing a few times. The same is true for short video self-media. This won’t work, you have to be a little bad. You have to think like this:

What if it's badly written? I'm not the one who's going to read it! Besides, I've just started writing. I'm not a genius. Just bear with me.

As for not knowing what to write, then you have to be even worse, just grab the platform's traffic. Regarding these two points, let me explain them one by one.

01

Except for a very few geniuses who are blessed by God and can easily write articles of several thousand words, everyone else, when they first start to do self-media, their writing is originally very bad, there is nothing strange about it. It is normal to be bad. Congratulations, you are a normal person, and so am I.

It is a good thing to know that you write badly and where the problem lies. You can take appropriate measures and slowly revise it. It is better than blindly being happy. When I look back at what I wrote in the past, guess what? It is hard to read smoothly. It is the worst among the worst, but it is definitely worthy of the teachings of the math teacher at that time. Some people say that I have good logic, but that was just because I had poor logic to begin with!

02

What should I do if my writing is bad? It's easy, just keep writing! Really, it's normal to write badly, you have to accept this fact. If you have just started your own media, you can justify writing badly, otherwise what are you learning? Only by writing badly can you write better and better, which should be the best reason for you to continue writing, because there is only progress left. Isn't this the truth?

03

People often associate writing with language, literature, and writing skills. This puts many people off. It’s OK to associate it with this. But for most people and most platforms, you can just ignore it. In this era, there is so much information that it makes your head hurt, and the cost of information dissemination is getting lower and lower. People want to read content quickly, in large quantities, directly and clearly, and with prominent opinions. For writing, I think the most important thing is not how good your language scores are! But having opinions, attitudes, and being clear and thorough.

You can also remember these five words: express yourself clearly. Simple enough, right? And it is precisely this point that makes you surpass countless writers or professional copywriters. What is more behind this? It is the experience and thinking of life, the attitude towards things, the unique perspective, the novel viewpoint, the personalized expression, the expression of true feelings, the repeated practice, etc. It is good to have literary background and rhetoric! Don't have it? Do the above first. As for literary talent? It does not exist, only the style of writing .

04

Do you have to ask what kind of ability is required to write articles for self-media? Yes. You need to have a kind of energy, which is hard to explain. You can understand it as tenacity, fighting spirit, and a little bit of determination in the middle. If you want to write well, immerse yourself in it! That is, write more, practice more, reflect more, read more, watch more, and observe more, to continuously accumulate writing materials, to analyze popular products at the pixel level, to imitate the masters you like, to summarize and refine deliberate practice, and to form your own methodology. This ability is:

Insist on input and output. If you only have input but no output, you are deceiving yourself. You can read everything but cannot write anything. If you only have output but no input, you are deceiving others. Your mind is empty and you have to guess everything you write.

This is what a self-media person needs to do all the time, constantly absorbing new nutrients and keeping their writing inspired.

05

I don’t know what to write, which is also a problem. I have an interest in self-media and have accumulated a certain amount of knowledge in my mind, but I don’t know what to write, which is really a headache. I turn on my computer and then I just sit there in a daze. What should I write? What can I write about? What should I base my opinion on? What are people concerned about now? As I think about it, my head gets swollen, I scratch my head, and then... there is nothing else, right?

What should I do? How can I write as quickly as possible? Let me explain below.

06

Don't you have a certain amount of accumulation in your mind? Then find someone to talk about a topic. In fact, those systematic knowledge, those ideas, those opinions, and those things you want to express have always been in our minds. It's just that most people are not used to writing, not used to writing down the ideas in their minds, and prefer to express them through speaking, chatting, and communicating. Find someone to talk about a topic, and inspiration will be activated all of a sudden. Why do we say that everyone is a self-media? Because everyone can talk. When you first start chatting, you may not have many ideas, but as you talk, your brain will restart, and the more you talk, the more you get excited, and your ideas and opinions will leak out involuntarily, and you can't stop at all .

07

If you don't like chatting, or can't find anyone to communicate with, then just focus on yourself. If you have no ideas in your head, then just squeeze your brain to pieces.

I read related books, read a lot of related articles and videos, related information, and read all the popular content on a certain topic. The more I don’t know what to write, the more I read, stuffing it into my head and forcing it out. In this state, I know that the absorption efficiency is very slow. But there is no way, I can only use force, everything is the same, 0 to 60 is very easy, 90 to 100 is very long. My head is about to burst, and ideas will naturally gush out, and inspiration will overflow.

It is said that Lin Guizhi, the copywriting queen of Ogilvy, even studied mechanical principles in order to make a car advertisement, which forced out hidden ideas.

08

Of course, as I said, you can also be bad and directly steal the platform's traffic.

If you want to write but don’t know what to write, the easiest way is to find hot topics that people care about on major new media platforms , and then get started.

You can also look for popular articles on these platforms, find those that interest you, read them and see if you have different opinions. Then you can write about them.

For example, Zhihu is composed of countless questions that everyone cares about. Each question is a topic that readers are interested in, and there is sufficient traffic guarantee, which directly solves your problem of topic selection.

You just need to find topics, hot words, questions, etc. that everyone is interested in on Zhihu, and then express your own ideas based on this direction.

Write slowly, slowly get the feel for it, and keep optimizing.

As for where to find the popular content on each platform, you don’t have to worry about it at all.

How could I not know this? Let me give you a popular content aggregation website that I often visit - Today's Hot List (tophub.today).

This website has all the hot topics on the Internet. The provided rankings and popular content cover the real-time hot rankings of hundreds of platforms you are familiar with, such as WeChat, Zhihu, Weibo, Douyin, Baidu, Toutiao, Douban, Bilibili, etc. It really covers everything. The only thing you need to worry about is that there are too many popular contents aggregated here! You don’t know where to look. It is recommended that you can subscribe to only the rankings you want according to your needs.

The system will push the hot content of each platform to you in real time, which is very convenient. No need to say more, you will know it at a glance. Use it a few times, believe me, you will not know what to write? It does not exist!

Well, that's all I have to say. I know that everyone will have many questions, I understand! In the process of self-media, there will definitely be problems, and obstacles will 100% exist. Borrowing the reckless law of Luoji Siwei CEO Tuo Buhua: Do it first, and you are halfway to success! In addition, after writing for many years, unfortunately, I don't know any geniuses. In this matter, the most important thing is not talent, but mentality.

Author: Mumu Old Thief

Source: WeChat public account "Mumu Laozei (ID: mumuseo)"