What are the characteristics of Amazon Australia? Introduction

By analyzing the data on Australia's cross-border e-commerce platform, it is not difficult to see that Australia's home appliances products are showing a trend of multi-functionality and miniaturization. So what are the characteristics of Amazon Australia?

9 advantages of Australia:

1. High-quality consumer groups. Australia is the 13th largest economy in the world, with a GDP per capita ranking 11th in the world (over $50,000), and the per capita financial status of Australian adults ranks second in the world.

2. Upload and sell your own unique products to build a local reputation earlier than your competitors and obtain a high product ranking.

3. Lower fees. The platform monthly fee is 49.95 Australian dollars, and the commission is between 6% and 12% depending on the category.

4. A large number of online shopping users. Three-quarters of Australian adults are interested in Amazon, and 65% of customers shop online. Online shopping users are widely distributed. Among people aged 35-44, 92% have shopping experience, among people aged 45-54, 87% have online shopping experience, and among people aged 55 and above, 81% have shopping experience.

5. Online sales are growing rapidly. In 2016, the total online transaction volume reached A$41.3 billion, a year-on-year increase of 9.25%. Online sales growth is five times faster than traditional retail channels.

6. Perfect complement to Amazon sites in the northern hemisphere. Australia is in the southern hemisphere, and the seasons are completely opposite to those of European and American sites. Seasonal products perfectly solve inventory pressure.

7. Australia's backward manufacturing industry complements China's huge manufacturing industry. This is beneficial for Chinese sellers to sell advanced domestically manufactured and low-cost handicrafts to Australia.

8. Developed Internet shopping environment, 85% Internet penetration rate.

9. Australians pursue product quality and have good consumption habits. This is because 25% of the Australian population are immigrants with high spending power and a good tolerance. According to statistics from an e-commerce company executive, the return rate of clothing in Australia is only 8%, while the return rate on other sites is above 10%.

Two difficulties in Australia:

1. Logistics and distribution. Amazon FBA logistics has not been fully established and can only rely on overseas warehouses and direct mail.

2. Marketing promotion. Among the four basic marketing strategies, channels and publicity are lacking. Functions such as in-site promotion and flash sales are not launched.

In general, the characteristics of Amazon Australia are high potential, strong economic and consumer power, and strong e-commerce growth. In addition, Amazon also provides extensive support for the Australian site, so it is relatively easy to expand the market.