How does Amazon enter a competitor's store? What are the benefits?

As the saying goes, knowing yourself and your enemy is the key to success. Competition in Amazon's cross-border e-commerce platform is very fierce because there are many rival stores. As an Amazon merchant, you need to analyze your competitors. So how does Amazon enter a competitor's store?

Finding and monitoring competitors are both important for sellers.

There is a free cross-border operation plug-in: LeapCa cross-border operation plug-in, which is very convenient to use.

When you open a competitor's listing, the browser with the Leapca plug-in installed will automatically display the plug-in interface at the top of the listing page.

When researching Amazon competitors, sellers should focus on the following four key factors:

1. Reviews

Checking reviews will help sellers find competitive products. Most consumers search for the products they want by keywords, so when researching product ideas, you can use keywords that consumers would use to search for products on Amazon. Check the top 5 products in the search results. If the top 5 products have more than 300 reviews, then this type of product may not be easy to expand because it is difficult for you to win from the competition. But if you find that one of the top five products has less than 300 reviews, then you can consider this product.

Competitive products should have the following conditions: being on the Amazon Best Seller list, having few reviews, and being able to fill product gaps or market needs.

2. Pricing strategy

As the Amazon platform becomes saturated, more and more sellers are trying to improve their product competitiveness by changing product prices more frequently. In order to avoid being squeezed out, you should keep abreast of your competitors' pricing strategies, avoid price wars, and ensure your own "Buy Box" share. Sellers can use Amazon seller software to obtain data-backed, actionable pricing suggestions to surpass their competitors.

In addition, for sellers who want to get the "Golden Shopping Cart", improving inventory availability, shortening product shipping time, and lowering quotes are all points you can focus on. Sellers should actively respond to customer needs, interact with customers, provide customers with the most pleasant shopping experience, and stand out from the competition.

3. Keywords

When customers buy products, they want to be able to find them easily. Therefore, it is very important for sellers to embed as many relevant search terms as possible in their listings to increase exposure, relevance, and conversion rates.

The product title is the first thing that potential buyers see when they enter the seller's product page, so the writing of the title is particularly important. According to Amazon's guidelines, the product title should be short (up to 50 characters) and contain brand, product series, color, size, material or other keywords, which not only helps consumers easily understand your product, but also helps Amazon's algorithm to measure the relevance of your product.

If you have no idea about keywords, you can check out what keywords your strongest competitors use and summarize them effectively to help improve the relevance and ranking of your listing.

4. Sales data

When sellers start selling products, it would be a good start if they have a clear understanding of the demand for the product. Because knowing the daily, monthly, quarterly or even annual demand for the product is very helpful for sellers to judge whether to increase the product. In this regard, sellers can use competitor sales data, such as inventory, to gain a deeper understanding. Paying attention to competitor catalogs and ASINs will help sellers make better decisions, optimize product portfolios, and better grasp the market landscape.

By conducting a reasonable analysis of competitors, sellers can gain many benefits, such as formulating more accurate search and procurement strategies for their portfolios, ensuring that pricing strategies are accurate and competitive, optimizing advertising, controlling advertising expenditures, and more effectively controlling their performance and profitability.

Recommended reading:

What are the factors that affect Amazon keyword rankings? How to rank high?

Can Amazon keywords be repeated? How to get them on the homepage?

What should I do if Amazon keywords are not included? Related answers