Hot Article Analysis | Secret Code of Hot Articles on Xiaohongshu in February

If you want to write a hot article on Xiaohongshu, you should not only read the hot articles, analyze the hot articles, but also summarize the hot articles. Today's article analyzes the hot articles in 8 categories in February. Let's take a look at how others create hot content. It is recommended for friends who operate Xiaohongshu to read.

The official account will compile notes on popular articles every month in order to provide reference for Xiaohongshu operators. By reading, analyzing, and summarizing popular articles, they can find out how other people's popular articles were created. By learning from high-quality note content, they can also improve themselves. Popular articles are unpredictable, and new ways of playing appear every month.

Today we have broken down the hottest articles in 8 categories in February, namely beauty and cosmetics, beauty and personal care, dressing up, food, mother and baby care, travel, home furnishings, and cute pets . We hope that these hot factors can help all Xiaohongshu operators.

01 Analysis of the Hottest Articles on Xiaohongshu - Beauty

Case 1: It took a year to share the most honest iron sheet favorites on the Internet

(Xiaohongshu note data: 10w likes, 33w favorites, 629 comments)

The title of the popular article on Xiaohongshu: "It took a year" means that the blogger's note is a sharing of experience gained after a long time, while "I love to use good things" means that the things are tested by the blogger himself. Both the former and the latter indicate the evaluation obtained after such a long time, making users eager to see what is so good about the good things shared by the blogger.

Xiaohongshu's popular article cover: The big words on the cover are particularly eye-catching, and people can directly bring their own emotions into the blogger's notes. I also want to see what the good stuff is.

Hot content on Xiaohongshu: The content shares the good things that the blogger has personally tested, and everyone can see with the naked eye that each product has been used to the limit by the blogger. Such real feedback not only further helps in promoting good things, but the blogger's funny personality and speaking speed also make people feel more approachable.

Comments on a popular article on Xiaohongshu: Some people in the comment section acted as class representatives. This kind of comment section further proves that the notes shared by the blogger are really read patiently by someone, and the summary of the class representative is sometimes a direct recommendation. The blogger will also interact with readers in the comment section, which brings the readers and blogger closer together.

Copy homework: When it comes to recommending good products, what everyone wants to see is the real evaluation and feedback of this thing, and this is closely related to the content displayed in the notes. Now many bloggers add funny explanation tones in their notes, and the good things displayed really make people feel like they are being forced to recommend them.

Case 2: One brand OEM factory every day - Mao Geping

(Xiaohongshu note data: 6595 likes, 6936 favorites, 41 comments)

The title of the popular article on Xiaohongshu: It uses the brand effect as an introduction, and the word "factory" reflects the cost-effectiveness of the product.

Cover of the popular article on Xiaohongshu: "Mao Geping" on the cover directly indicates the brand, and the content is mainly analyzed around Mao Geping's products.

The hot article on Xiaohongshu: The content shared some affordable stores on 1688, and as for cosmetic substitutes, the blogger shared their similarities, which is indeed very attractive.

Xiaohongshu’s popular articles are affordable: Many people in the comment section said that they were indeed attracted by the content shared by the blogger, but as for the substantive things, everyone said that they could make further comparisons.

Copy homework: As for the effect of famous brands, famous brands themselves bring traffic. When many people hear this brand, they naturally think that this thing is good. However, when we are promoting the product, we can focus on the highlights of the good product, which will be more attractive.

02 Analysis of the Hottest Articles on Xiaohongshu - Beauty and Personal Care

Case 3: Those who are afraid of myopia, please look here, here are some tips on eye protection

(Xiaohongshu note data: 120,000 likes, 51,000 favorites, 982 comments)

The title of the popular article on Xiaohongshu: The title is aimed at people with myopia. You should know that in today's society, myopia can be said to be a large group, and eye protection is also an aspect that people pay attention to.

Xiaohongshu's popular article cover: The playful expression of the blogger on the cover seems to bring traffic, and the exquisite cover, coupled with the large font that echoes the theme, naturally makes people want to click in and take a look

The hot article on Xiaohongshu: The content shares some eye exercises. The movements seem simple and are easy to do in daily life. There are no particularly exaggerated movements. It is an eye exercise that can be done while sitting or lying down. Everyone can do it easily.

Comments on popular articles on Xiaohongshu: The active atmosphere in the comment section makes many people look very friendly, and the blogger’s approachable personality brings the readers and the blogger closer together. Many people can directly refer to suggestions like this.

Copy homework: The demand for using big data directly captures the user's psychology. In the current health environment, health has always been something that others value. Things and events that are beneficial to everyone's health are often used as a reference by everyone.

Case 4: A few small changes when washing hair can improve hair quality

(Xiaohongshu note data: 85,000 likes, 51,000 favorites, 815 comments)

The title of the popular article on Xiaohongshu: The title seems to be about shampooing, which is a very common process, but the change in hair quality is another different need.

The cover of a popular article on Xiaohongshu: The cover is made up of a puzzle of four upper body back pictures. The thick hair and good hair quality set off the overall temperament of the person, and the fancy words in the title inevitably make people curious about what skills the blogger wants to share.

Xiaohongshu's popular article content: The content first shared the blogger's previous hair quality and current hair quality, which increased the authenticity of the note. Then it naturally brought the method into the following text. The blogger used sharing that was very close to life to directly demonstrate his hair care process, which was simple and easier to accept.

Evaluation of the popular article on Xiaohongshu: Some people in the comment section have actually tried the blogger’s method to verify its authenticity. The so-called personal test and effectiveness are vividly demonstrated in the comment section.

Copy homework: Although the author did not give everyone some product recommendations in the process of demonstrating his own techniques, he did teach everyone the operation techniques. This will become a good first impression for many readers who are reading the notes for the first time. This kind of tutorial-type technique notes actually give many readers what they need.

03 Analysis of the hottest articles on Xiaohongshu - Fashion and dressing

Case 5: I heard that using this method to buy pants, you can get a perfect pair every time you buy one.

(Xiaohongshu note data: 86,000 likes, 19,000 favorites, 1,981 comments)

The title of the popular article on Xiaohongshu: As we can see from the title, it is a strategy-type note, mainly for users who don’t know how to choose pants that suit them. For the selection of pants, if there are corresponding techniques, it will undoubtedly be a good reference suggestion.

The cover of a popular article on Xiaohongshu: “People who have trouble buying pants” uses a few words to identify the target group and attract users who have trouble buying pants. On the cover, the blogger demonstrates how to choose pants, and a few big words are added to illustrate the weight of the content.

Hot article on Xiaohongshu: The content blogger uses foreign methods to demonstrate how to choose clothes in a store, and personally tests the practical process so that everyone can learn from it directly.

Evaluation of the popular article on Xiaohongshu: The comments section said that this method does have some effect, but it is still not very suitable for some people. However, some netizens said that the method shared by the blogger can still be used as a reference when you are in a hurry.

Copy homework: When introducing some tips to everyone, oftentimes substantive demonstrations are what everyone wants to see. If you only focus on sharing results, many people will feel that it lacks some interest, and the reference suggestions will easily be questioned.

Case 6: You may not know, 3 dressing tools to say no to ugly clothes

(Xiaohongshu note data: 83,000 likes, 44,000 favorites, 312 comments)

The title of the popular article on Xiaohongshu: The title uses numbers + events + results to unfold the narrative. For dressing, it is to improve the overall image. What kind of dressing magic tool can make people refuse ineffective dressing? This makes all users curious.

The cover of a popular article on Xiaohongshu: The cover shows the blogger’s exquisite makeup and image. The few small objects in her hands may seem inconspicuous, but for women, accessories can be used by almost everyone, which arouses the curiosity of readers and makes everyone want to find out more.

Hot article on Xiaohongshu: The author recommends good items for shoes, strapless bras, and boots respectively, which gives everyone different styles and makes their outfits more refined. For many women, isn't this kind of sharing just for reference?

Comments on the popular article on Xiaohongshu: Everyone said that the blogger’s sharing came at a very timely moment for them. Indeed, this kind of notes can often solve everyone’s dressing worries.

Copy homework: Making the dressing detailed and exquisite is what everyone pursues, so that everyone can get substantial reference suggestions from the blogger's notes and directly copy them into their own lives.

04 Analysis of the Hottest Articles on Xiaohongshu - Food

Case 7: I’ve been using garbage bags to pack my food

(Xiaohongshu note data: 190,000 likes, 88,000 favorites, 1,417 comments)

Xiaohongshu's popular article title: The title directly describes the incident. The words "garbage bag" and "food" are linked together by the blogger. For food safety, everyone will pay attention to it.

The cover of the popular article on Xiaohongshu: The cover shows the plastic bags we usually see, but don’t take them too conspicuously. This is a big question for people who usually take plastic bags when going to the supermarket.

The hot article on Xiaohongshu: The content shows that the supermarket plastic bags that everyone can easily get are not suitable for long-term use to store food, and shares the material, hazards, and long-term use. For the things we do in our daily lives, the blogger really shows them all in the video content, and everyone can directly identify themselves and conclude how serious the harm is.

Comments on the popular article on Xiaohongshu: Many of the comments were tagged by friends who came to read it. It is obvious that people really don’t know how harmful the things they do on a daily basis are. When it comes to food safety, every aspect should be taken seriously.

Copy homework: Content such as health and safety is suitable for many groups. Many things in life are related to health and hygiene. In this regard, it has always been valued by everyone. We can see that there are still many users who like and collect it. Everyone calls on people around them to pay attention to food safety issues.

Case 8: You can make it just by watching it, and make the most delicious potato chips!

(Xiaohongshu note data: 53,000 likes, 40,000 favorites, 272 comments)

The title of the popular article on Xiaohongshu: The title "You'll learn it at a glance" shows the simplicity of the production method, making users want to make it themselves, and the word "most" makes people think that this thing is particularly delicious at first glance.

The cover of the popular article on Xiaohongshu: The color of the cover makes it look particularly appetizing, and the potato head shows that for potato lovers, this delicacy is not to be missed.

Xiaohongshu's popular article content: The atmosphere between the two authors at the beginning of the content really amused the audience, and then they introduced the finished food. The feedback from the people eating it made it look particularly appetizing. Looking down, when the author shared the steps, it was simple but clear, without any words, allowing people to just follow the video and get a delicious potato chip.

Xiaohongshu comments: The author was very considerate to organize the production methods in the comment section for everyone's reference, and many users said that the author's display of the image in this way added more color to the video. For such a simple delicacy, many netizens also confirmed that the finished product is particularly delicious.

Copy homework: For many people, it is difficult to refuse some good-looking and delicious food. Simplified food tutorial notes are more popular now. Everyone can follow the simple operations, and the process must be easy to understand. Videos can be copied directly, and for pictures and texts, attention should be paid to the display of methods and steps.

Notes about food may achieve good data results by solving the pain points of specific groups of people. For example, a simple breakfast for working people who are rushing to catch the subway can differentiate users by focusing on the current situation of crowded subways, and the notes may be more interactive.

05 Analysis of the hottest articles on Xiaohongshu - maternal and childcare

Case 9: My wife is pregnant, and there are so many things the prospective father can do!

(Xiaohongshu note data: 83,000 likes, 96,000 favorites, 379 comments)

The title of a popular article on Xiaohongshu: The title distinguishes between groups of people, expectant fathers and expectant mothers. As for women's pregnancy, many people think that men have nothing to do, but the title points out that expectant fathers have a lot to do, which resonates with everyone and makes them take notes.

The cover of the popular article on Xiaohongshu: The cover is expressed in words, but the author's words are accurate and directly hit the event. The word "finally" explains everyone's long-standing stubborn ideas, and now the author uses a one-time description to express the comprehensive content.

The content of the popular articles on Xiaohongshu: The function of the content is presented in the form of text notes, which describe respectively the dietary precautions during pregnancy, daily care, body care, precautions and postpartum care, and show the mood, daily life and diet of pregnant women vividly and clearly. This is simply a process that expectant fathers can copy and operate.

Comments on the popular article on Xiaohongshu: Many people in the comment section expressed that they wanted to print out the process and let their husbands see it, and everyone also said that there are indeed not many men who can be so meticulous nowadays. Netizens in the comment section said that they resonated with the blogger's notes.

Copy homework: There are quite a lot of notes from prospective parents that can be shared. People nowadays pay attention to the quality of life while also pursuing pregnancy. The blogger just caught the more popular phenomenon in modern society, narrated it and gave methods. It can be seen that the empathy effect generated by everyone is quite large.

Case 10: I was so scared that I collapsed. I thought I was going to lose her. A must-see if you have kids!

(Xiaohongshu note data: 85,000 likes, 39,000 favorites, 3,258 comments)

The title of the popular article on Xiaohongshu: The title distinguishes between people and events, uses "emotion" to bring in the event, and "loses" it to illustrate the urgency of the event, calling on all parents with children to read the article and explaining the importance of the event.

The cover of the popular article on Xiaohongshu: The cover features the blogger’s child in the hospital, which echoes the title, alerting parents to similar incidents.

Hot article on Xiaohongshu: The content shared a series of emergencies that the blogger encountered when his baby had a low fever in kindergarten and then went out for dinner, and the mother's reaction and method of dealing with the series of events. In the end, the reason for the child's condition was found, and the method of dealing with such emergencies was shared with everyone.

Comments on the popular article on Xiaohongshu: Many mothers in the comment section expressed empathy. After becoming a mother, many things do require special attention, and many mothers with similar experiences in the comment section also shared their experiences and methods.

Copy homework: In fact, many people are sharing first aid methods, but when you are really facing it, you really can't stay calm. The reserve of professional knowledge is a skill that every mother should have. I urge everyone to learn first aid knowledge to arouse the interest of readers.

06 Analysis of the Hottest Articles on Xiaohongshu - Travel and Tourism

Case 11: When you come to Thailand, don’t just hail a taxi on the roadside, because…

(Xiaohongshu note data: 100,000 likes, 54,000 favorites, 301 comments)

The title of the popular article on Xiaohongshu: First of all, the title uses a threatening tone to attract users and arouse their curiosity. It is a very common thing to call a taxi, and we all go to Thailand, but why can't we just call one casually? What is the reason behind this? This arouses readers' curiosity.

The cover of the popular article on Xiaohongshu: The cover is a picture of a street interview, "Don't hail a taxi on the roadside when you come to Thailand" directly echoes the theme, and the picture of two girls makes it easier for users to imagine.

Hot article on Xiaohongshu: The content is a good introduction to why you can’t just hail a taxi on the roadside, as well as the charges and contents of various taxis. It tells everyone very clearly how to travel to Thailand safely and enjoy a cost-effective travel plan.

Comments on the popular article on Xiaohongshu: Everyone said that Thailand has caused controversy because of various safety accidents in the past, but the blogger’s starting point is good, it’s just that everyone has their own choices for travel plans.

Xiaohongshu copied homework: For travel notes, it is often better to choose currently popular areas to set the pace. However, for notes of this type of advice and useful information, it is also possible to collect and like them and visit them later, and the data is relatively objective.

Save this kind of title "Never... " and you can directly insert it!

Case 12: Macau Travel Guide for Five Days and Five Nights

(Xiaohongshu note data: 67,000 likes, 37,000 favorites, 2,446 comments)

The title of the popular article on Xiaohongshu: A diary. From the few words "diary", we can see that the author's presentation gives people a one-stop feeling. For strategy-type notes, many people first collect them for reference and then go through them when they have time.

The cover of the popular article on Xiaohongshu: The cover uses food as the cover, allowing people to directly see the food from other places. Since they have seen one, they naturally want to see how the author travels.

The content of the popular article on Xiaohongshu: The content really shows various delicacies like a diary, as if many places have been visited, but it does show many famous places for everyone to see.

Comments on the popular article on Xiaohongshu: Many readers in the comment area still like the author's presentation style. For the content that interests them, they can refer to the author's notes to make a reference for itinerary planning. For those who don't want to choose, they can also go directly according to what is shared in the notes.

Copy homework: What we usually see in strategy-type notes is a plan of everything, but in the final analysis it still tells everyone what to pay attention to at the destination, or what attractions there are to visit. Silent strategies like the blogger's are more concise, but they also have the nature of a strategy, allowing people to choose freely.

07 Analysis of the Hottest Articles on Xiaohongshu - Home Furnishings

Case 13: IKEA furniture substitute store is here, save a lot of money

(Xiaohongshu note data: 140,000 likes, 130,000 favorites, 592 comments)

The title of a popular article on Xiaohongshu: It uses the brand comparison effect, which can be used well and save money. Naturally, it is a topic that everyone pays attention to, and it captures the user's psychological action of "wanting to save money".

The cover of the popular article on Xiaohongshu: the display of IKEA items further encourages users to compare, which in turn strengthens readers' curiosity about the blogger's notes.

The hot article on Xiaohongshu is about the comparison of IKEA items. Regardless of the material or the price, the blogger has shared the corresponding stores that are relatively affordable and cost-effective. For readers who like IKEA items, there is one more affordable alternative.

Hot comments on Xiaohongshu: Everyone has their own opinions on the affordability of furniture, but everyone pursues different things, so if you are looking for cost-effectiveness, the blogger’s recommendation can still be used as a reference.

Copy homework: Furniture and home decoration are more about different needs of each person. For relatively high-priced products such as furniture, some people think that the more expensive the better, while others think that the more cost-effective the better. In short, for high-priced items, users will only consider buying them if they think they are suitable for them and they like them at first sight.

Case 14: Affordable and good products do not exist

(Xiaohongshu note data: 60,000 likes, 4,097 favorites, 1,765 comments)

The title of the popular article on Xiaohongshu: The anti-topic used in the title aroused everyone's curiosity. The whole network was talking about affordable and good things, but the blogger said that it did not exist, which aroused everyone's curiosity.

The cover of the popular article on Xiaohongshu: the big words on the cover echo the theme, prompting people to click on the note to read it.

Hot content of Xiaohongshu: bloggers start with the hottest internet celebrity products, talking about the advantages of various home furnishings, and then closely connect the disadvantages of various good things, allowing everyone to find that in real life, some are indeed affordable, but the reference space for good things still needs to be improved.

Comments on the popular article on Xiaohongshu: This topic resonated with many people, and the tone of the blogger's explanation also made everyone laugh. He used a funny tone and said the most truthful words. It is obvious that the blogger's content is indeed a phenomenon that exists in many furniture products nowadays.

Copying homework: Oftentimes, people just share what they want others to see, but they don’t answer questions about what others cannot see and the problems they may face. The blogger’s style of videos like this combines cost-effectiveness, but also explains the drawbacks to everyone, thus avoiding the problem of blindly recommending something.

08 Analysis of the Hottest Articles on Xiaohongshu - Cute Pets

Case 15: When my parents found out I had 100 Burmese cats

(Xiaohongshu note data: 29,000 likes, 11,000 favorites, 157 comments)

Xiaohongshu's popular article title: The title uses "number" + "event" to introduce the following content. Raising 100 cats sounds very difficult, which arouses everyone's curiosity. What will happen when parents find out?

The cover of the popular article on Xiaohongshu: A group of cats gather together to eat on the cover, which does echo the theme, but 100 is indeed not a small number. Naturally, everyone clicked in to watch the following text.

The hot article on Xiaohongshu: the reversal of childhood and adulthood, and the topic of marriage brought up by cats in "My Parents Are Here" is indeed quite interesting, which is simply a disguised way of urging people to get married.

Comments on the popular article on Xiaohongshu: Everyone in the comment section unanimously said that you are clearly watching a cat, so why are you urging people to get married and have children? This does fit the reality of many unmarried children faced by modern parents, but this reversal and scene are really interesting.

Copy homework: Urging marriage and having children has occurred in many families nowadays. This can be said to be a hot topic at the moment. The number of pets that the blogger himself has attracted everyone's attention, and this topic has officially created an active atmosphere for everyone.

Case 16: How can I make my dog ​​accept that I have a partner?

(Data: 59,000 likes, 6,225 favorites, 1,457 comments)

Xiaohongshu's popular article title: The title makes dogs accept that they have a partner. Generally speaking, it is people who accept pets, but now it is necessary for pets to accept people. This arouses everyone's curiosity. What interesting things will happen in the middle?

The cover of the popular article on Xiaohongshu: The cover features the male and female protagonists and a dog. It seems like a very harmonious picture, but no one knows why the dog still doesn’t accept the male protagonist.

The content of the popular article on Xiaohongshu: The author shared in the content that after he started dating, because the dog loved its owner so much and didn’t want to share its owner’s love with others, it became jealous and had a series of reactions towards the male protagonist, which was both touching and interesting to read.

Comments on the popular article on Xiaohongshu: The comments were consistent with the style of the dog. Since the dog ate the owner's dog food, it sounded really interesting. Everyone said that many dogs have this kind of protective heart for their owners, and they were also amused by the dog's behavior.

Copy homework: Many bloggers often share the process of raising pets, but when bloggers share the details of getting along with their pets like they would with family members, it is easy for them to empathize with many people.

Summarize

The 10 elements of Xiaohongshu notes: topic selection, title, format, cover, keywords, copywriting, inner pages, last page, comment area, and topics ; the structure is related. How to do each node well and grasp each step is one of the indicators of whether the notes have traffic.

Many people are too focused on creating hit articles, which do not lead to conversions and are useless for personal gain. The difference between an effective hit article and an ineffective hit article is simply whether your content can impress users and generate their attention and forwarding behavior.

Author: Zhuang Jun

Source: WeChat public account "Zhuang Jun (ID: zhuangjunweixin)"