Can Amazon's 7-day promotion be canceled? What are the tips?

On Amazon, you can learn about the seven-day promotion, but for this seven-day promotion, most merchants need to make real concessions. Many friends regretted it after signing up. Can Amazon's 7-day promotion be canceled?

Can Amazon's 7-day promotion be cancelled?

You can choose to cancel during Amazon's 7-day promotion, or you can cancel on the 7th day of the event. Amazon's 7-day promotion is held within a month and will continue after the 7 days. If you do not want to participate in Amazon's 7-day promotion, you can tell Amazon customer service on the first day of the 7 days. If you decide to participate, you can start returning and refunding the day starting from the first day after the 7 days. If you want to cancel Amazon's 7-day promotion, you should apply to customer service 30 days in advance on the day starting from the first day after the 7 days.

How to maximize the flash sale effect?

1. Pay attention to the ranking of flash sales interface

Products that have seven-day flash sales will have an exclusive traffic entrance. Select the category of our seven-day flash sales products on the Today's Deal interface to view the location of your product.

The position of your product determines your exposure. Without a doubt, if your product is on page 1, then congratulations, your ranking is very good; if you are at a relatively low position, then it is too low. You can use automatic advertising to move your product to a relatively high position. The advertised product has a "sponsored" logo on it. This ad position is created by our automatic advertising. The "Today's deal placement" in the automatic advertising search term means that your ad has been placed in the exclusive interface for seven-day flash sales.

2. The seven-day flash sale must have a huge number of orders on the same day

In Amazon’s algorithmic logic, there is only icing on the cake. If the effect of the flash sale on the first seven days is very poor, the traffic support Amazon provides to sellers on the second, third and subsequent days is likely to decrease.

If your product is sold out within seven days, you will notice that your product ranking on the exclusive page increases rapidly, the category ranking increases rapidly, and the keyword ranking increases steadily and rapidly. Then your ads will be more likely to activate high conversion rates among sellers, and Amazon will match more traffic. In this way, a virtuous circle will be formed.

3. Promote about 2 core words

Seven-day flash sales usually promote two core words. Why not promote more core words? Because the more words, the more budget the seller needs. One core word may require a budget of 50 US dollars. Therefore, in order to save costs, it is more appropriate to choose about 2 core words.

If these two core words usually perform poorly in advertising campaigns, sellers need to start a new advertising campaign again. The old advertising campaign cannot be closed first. Instead, you need to observe and compare which group performs well, and then gradually close the poorly performing group.

After selecting Amazon's seven-day promotion, it is best not to cancel it at will, because after canceling it, the next time when everyone wants to sign up for the platform's activities, the platform may leisurely choose other merchants and reject your products.

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