Why is the exposure of Amazon automatic ads very low? What are the factors?

Many people on Amazon will automatically publish some ads and place ads, so that they can increase the exposure of their own stores. These ads all cost money, so why is the exposure of Amazon's automatic ads very low?

Why is Amazon's automatic advertising exposure so low?

1. The product is too unpopular, the market capacity is small, and the search volume is low. The exposure rate of advertising for such products is bound to be small.

From the perspective of product selection, small and medium-sized sellers try to choose products that are slightly unpopular but not too popular. If they quantify the definition of this unpopular product, that is, the Best Seller in this small category has a daily order volume of 50-100 orders, and the 20th place can still have about 20 orders a day. Such products are often disdained by big sellers. For small sellers, the competition will not be too fierce. It is easy to rush to a position with stable orders and stable profits. Although the number of orders per day is not large, after running for a month, it can also achieve a profit of about 10,000 yuan per product.

2. Listing optimization is not done well, the system cannot accurately identify the product and match it to the appropriate location

Listing copy is the basis of on-site traffic. If the listing is well written and the content is accurate and detailed enough, the traffic will be more matched. If the listing content is biased and the category selection is inaccurate, it will lead to inaccurate traffic or even no traffic.

Automatic advertising listing, automatic identification system listing matches the details to the appropriate display location.

Among all the contents in the listing, category selection and title have the greatest weight. Therefore, when the seller publishes the product, he must ensure the accuracy of the category selection and the title should cover the product's (multiple) core keywords as much as possible. Only in this way can the automatic advertisement get more exposure.

3. The advertising bid is too low, the advertising ranking is low, and the display is insufficient.

While Amazon’s ad ranking is more than just bidding – there is no doubt that ad bidding is an important factor affecting ad ranking, another important factor is the quality score of the ad keyword.

The reason why Amazon's automatic advertising exposure is very low is because the actual effect is not good. The delivery of automatic advertising also requires mastering skills. It is best to set the cost of advertising in advance, and you also need to calculate it carefully.

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