Operational skills and experience

In the actual operation of operations, what points should newcomers and veterans pay attention to? How to learn skills and accumulate experience when entering operations for the first time? How to apply existing experience to work after advancing in operations? The author of this article, as an operations worker, introduces the growth and importance of skills and experience in the process of operations from entry level to advanced level, hoping to help operations partners in the workplace.

Let me ask you a question: Can you play table tennis? If not, I will tell you how to play table tennis. Just swing the racket and hit the ball to the other side. The method of playing table tennis I explained is very simple. For complicated methods, you can watch videos online for detailed explanations.

There is no secret to playing table tennis. So I ask you, can you play table tennis? Maybe you will say, I can .

Indeed, we who work in operations are very smart. I believe that we can memorize the method of playing table tennis in just a few days. We all understand the method, but in actual practice, we meet someone who has played table tennis for a whole year.

Although everyone is using the same method, we are unlikely to beat the other party. Why ? This is the difference between skills and experience. You understand, but you may not be able to comprehend. Others understand, and understand deeply. How can you compare with others ?

1. Basic operational skills

Anyone reading this article is most likely an operator. Whether you are an old or new operator, you have all gone through the same experience. When you first started operating, did you know what to do and how to do it? You may not know, but your master will teach you how to list products, how to do data analysis, how to plan plans, and so on.

As a new operator, you may not understand why community operators have to raise topics in the group every day, but you just need to do what your master says. For new operators, don’t think about why you should do this. The first thing is to learn how to do it .

How to do something is actually the method of doing things, and there are also skills. I have only been involved in e-commerce operations for a short time, and I still have some impressions of the stage from a newcomer to an old hand.

I remember when I first started e-commerce operations, I felt like I was suddenly placed in an endless grassland, with grass, sheep, and roads everywhere. It seemed that I could go in any direction, but I didn’t know which direction to go first. So let’s start with the most basic steps of listing, delisting, drawing, optimizing materials, and placing advertisements.

There are a lot of tutorials on how to do these things online. I have read four or five books on e-commerce operations, but I feel that e-commerce operations are just like that (in terms of skills). Do you think I can test pictures from a novice to an expert? I can do it. I know to make five to ten main pictures first, test four pictures each time, test once a week, find the ones with good results and keep running them. This is the skill. I will tell you, and you will learn it once you hear it. It is the most basic work skill for junior operations.

When I test pictures now, I won’t do it in the same way. I will first look at the drawing styles of my peers in the category, especially those at the top. For example, facial cleansers are mostly two-packs shot from above, giving a feeling of being very tall and large in capacity. When I draw pictures, I will refer to this idea, make one or two pictures that I think are okay, and then go for it. The effect is generally not bad. This is the transition from skill to experience .

The characteristic of skills is that as long as you are willing to learn, there is nothing you can't learn. The current network speed makes it much easier to obtain information. Unlike our older generation, when the network was not well developed, it was very difficult to retrieve the information we wanted.

Since you can find it if you want to learn, it just depends on whether you have the confidence to continue learning. I read four books before doing e-commerce. If you are doing event operation, data operation, etc. for the first time , have you read any books or videos related to it? For example, "Full Stack Operation Master" , you know.

2. Advanced operations rely on experience

If an operator still relies on skills to survive after four or five years of operation, he will be eliminated sooner or later. It can be said that any operation position will have its own experience after working for a long time, and experience is something you can't master without spending time .

Just like I am now doing e-commerce operations, although it has only been a few months, but I am diligent, my experience is probably comparable to that of two or three years of e-commerce operations. Just like my current understanding of driving thinking, even if I tell you, you may not be able to learn it, at most you can just copy it.

Take the production of through train as an example. Last time I asked everyone in the group, what are the methods to increase production? Some said optimizing costs, some said lowering bids, some said raising prices, and some other methods. Can these methods increase production? All of them can.

The traditional idea of ​​e-commerce operation is to start from scratch to break even, then increase production and start to make a profit. Having said that, after real operation, you will find that as soon as you raise the price, the link will be down. As soon as you lower the bid, there will be no exposure .

Looking at the money spent every day, there is turnover but no profit. You are anxious but helpless. In fact, it's not that there is no solution, but that you don't have the experience to improve production.

I have been studying Pinduoduo's through train for the past few months. There is no standard answer to increase production as described in books. It depends on the actual situation. For example, if your profit margin is large enough, you can choose to reduce prices to increase production.

If there is no profit margin, you need to see if there is natural volume. If there is, limit the daily quota and use natural orders to increase production. If there is no profit and no natural orders, you can increase production by building high customer order SKUs and increasing the customer unit price, provided that you bid according to the transaction price.

If there is no profit, no nature, and the customer orders are stable, you can increase production and lower the price. While lowering the price, you can explore the market and ask yourself why others can offer the price you cannot. Reflect on this.

The above is based on experience. When I encounter the same problem, my experience will tell me which solution to choose is the best solution . However, in the eyes of people with skills, all problems have the same solution ideas, which is wrong.

3. From skills to experience

Practice makes perfect, which means that when you master a skill, it will become your experience. When you have experience, you are truly a beginner. You can think about your current job. Do you make money by skill or experience? Do others have your skills? How valuable is your experience?

There is no standard for how long it takes to turn skills into experience. For some jobs, there is really no such thing as experience. For example, the ceiling for moving bricks is only a little bit high, even if you have ten years of experience in moving bricks, that's all. But five years of experience and five months of experience in community operation, event operation, and e-commerce operation are completely different .

Now I think about it and I feel a little regretful. If I had been engaged in e-commerce operations instead of product operations earlier, if I had ten years of experience in e-commerce operations, I would be worth at least a thousand dollars now.

Over the years, I have been in the habit of continuously outputting useful information, and the outputted content can be regarded as the accumulation of personal experience. Why can I continue to write new things for several years? In the final analysis, it is because I keep improving my experience value every day.

Just like I have mastered a new skill today, learning how to use font software. At the same time, I have deepened my experience in e-commerce materials. Materials are an extension of warehouse goods. You can't let users go to your warehouse to choose products, so you can use appropriate pictures to present the goods in the warehouse, and use pictures to promote the things you want to sell. This will impress users, make deals, and then the e-commerce link will be established.

4. Final

Skills are not difficult to learn, but experience is not. This is a fact. You can teach others skills, but you cannot teach experience. It is not that you cannot explain it clearly, but that others cannot learn it. Experience can only be realized and understood little by little in the process of practicing skills. No matter what level of understanding you have, it will become your experience little by little. When you have experience, you are considered a qualified old operator.

Author: Tiger Talks Operations

Source: WeChat public account "Laohu Jiangyy (ID: laohujiangyy)"