The scientific method to create a Xiaohongshu account only requires 3 steps!

Many people want to create an account on Xiaohongshu, but they don’t know how to create one. This article shares the scientific method of creating an account on Xiaohongshu, I hope it will be helpful to you.

As we all know, everything is difficult at the beginning, so the fans of Xiaohongshu basically ask the author a question, that is, how to create an account on Xiaohongshu? How to create an account on Xiaohongshu scientifically? How to create an account on Xiaohongshu violently, etc.

In fact, many people have shared their experiences on how to create an account on Xiaohongshu, but why do so many people still have this problem? After reading the experiences on the Internet, I realized that these experiences are too complicated and some are even misleading. So today I will share with you a scientific method commonly used in our industry to create an account, which is also used by many MCN agencies.

The process of creating an account on Xiaohongshu is very simple and can be divided into three steps as follows:

Step 1: Account creation

The account building process includes account registration, account checking, account information filling and other modules, and there is no need to maintain an account.

1. Account registration

Prepare a available mobile phone, then install Xiaohongshu, enter your mobile phone number and verification code on the login page, and log in directly. If you already have this account, you can jump directly to the second step.

2. Account Check

This step mainly checks whether the mobile phone number has been registered before. If it has not been registered, you can proceed to the next step. If it has been registered, you need to pay attention to whether there are any remaining violations. The judgment method can be found in "Will canceling and re-registering on Xiaohongshu affect traffic?"

3. Fill in account information

Account name : If you want to create a brand, think about a name carefully. You can use any name, but don’t use any words that attract traffic, such as mobile phone number, WeChat ID + v, etc.

Account avatar: Just like the name, do not use illegal avatars (such as yellow pictures). If you have an IP, you can use the IP logo, if you don’t have an IP, you can use it at will.

Account signature: Do not add attracting words, such as personal WeChat xxxx. If you are creating a personal IP, you can write your very conspicuous titles, such as visiting professor at Yale University.

Account ID: Xiaohongshu account ID/None (not set).

Authentication information: Enterprise authentication/personal real-name authentication/not authenticated yet.

Account type: that is, field type, such as beauty, digital, and pets.

The complete information can be summarized in the table below, which is also convenient for matrix account information management.

Step 2: Content Construction

Content building is a difficult point in creating a Xiaohongshu account. Many people get stuck at this stage because they don’t know what content to post. Below, we will share a method we often use to help everyone sort out their ideas.

1. Determine the direction

Based on the field selected by your account and the capabilities of you or your team, choose a track that suits you. For example, in the field of food, whether it is rural food or urban food, high-end food or civilian food, cooking expert or eating broadcast expert, etc.

If you are a brand and have your own products, it will be easier to determine the direction and create content based on your products. Of course, you have to consider whether to do it directly or indirectly. For example, if you are in the decoration business, the direct approach is to show how great your company is and provide various decoration cases. If it is indirect, you may first share various decoration techniques, pitfall avoidance guides, etc.

2. Determine the content format

The content format includes pictures, texts and videos. You can present it in the form of picture and text notes, video notes, or a combination of both. This takes into account the creative method of you or your team.

3. Determine the topic

From top to bottom, from big to small, we finally have to return to topic selection. In addition to considering its traffic, we must also consider the sustainability of creation. Therefore, we have always recommended that you subdivide the major categories into at least three small categories, so as to ensure the sustainable output of our content.

Step 3: Content Testing

Content testing includes two aspects, one is the note itself, and the other is the content direction.

1. Notebook test

We all know that the content structure of Xiaohongshu notes consists of three aspects: note cover, note title and note content. The cover and title affect the click rate of the notes, while the note content affects the interaction and conversion.

In the early stage, we can use A/B testing to see if these three aspects are working, and optimize the area where the data is not working. The purpose is to ensure the quality of the notes we output, because the quality of notes will affect the account traffic. After eliminating these influencing factors, we can better operate other aspects.

2. Content direction test

I believe some of you have had the experience of constantly posting a certain type of notes, but just no traffic, and always thinking that your account is limited. In fact, there is another possibility that your content is not liked by users. This means the direction is wrong, so you need to do a direction test.

The testing method is also very simple. When your account is normal, create content that is different from the previous ones and publish it to see the data feedback of the new type of content. If the data is good, continue to run it. If not, you can continue to adjust it.

The above are some sharings on how to create an account on Xiaohongshu.

Author: Tangge;

Source public account: Digging Pond Man (ID: 1090512)