How to easily make money from earthy music?

There are accounts with only 40,000 fans but they are very profitable, and there are also accounts with hundreds of thousands of fans but insufficient income. What are the operation strategies and skills of these profitable accounts? This article takes a Tuwei music account as an example to analyze its account positioning and operation strategy, and explore its potential development direction.

Today we are not sharing a Douyin account, we are sharing a Toutiao account.

This account has precise topic selection and only has more than 40,000 followers, but it is very profitable.

01 Two basic conditions for making money

Before sharing an account, I would like to emphasize two prerequisites because they are closely related to the monetization of this account.

First, Toutiao is a product with over 200 million daily active users, and the videos posted on Toutiao can also be synchronized on Xigua Video.

Secondly, as long as there are views, you can enjoy Toutiao’s advertising traffic share. The higher the traffic, the more share you get.

02 People also listen to folk music

Next, let’s take a look at what this account does.

This account is for sharing music, but it is not popular music, but rather the kind of rustic music from rural or fourth- and fifth-tier cities.

Compared to pop music, this kind of music is extremely unfashionable, and most people's reaction is, what is this about?

Therefore, many people look down upon and completely ignore this business.

But in real life, you can go and look at some of the 45-year-old aunts and other middle-aged women around you, what music do they listen to on their mobile phones?

You can take a look at what music they follow on Kuaishou, Douyin, Xigua, and Haokan Video.

03 Why is there a market for folk music?

For young people born in the 1990s and 2000s, they may immediately walk away when they hear such a concert or even sneer at it, but in fact, there are many audiences for such music.

First, the audience of earthy music is mainly workers on construction sites and in factories, and middle-aged and elderly people over 40 or 50 years old, who are mainly concentrated in fourth-, fifth- and sixth-tier cities. Their group is huge, at least over 300 million.

Secondly, although rustic music is rustic, it does not mean that the lyrics are bad. On the contrary, many rustic music are combined with traditional opera and rap, and much of the content comes from real rural, couple, and social life insights.

For example, every time my mother sees songs and dances about having children, filial piety and health, she will listen to them several times. She feels that the songs touch her heart and are very much to her taste.

Everyone should remember that even folk music has traffic, and traffic means revenue.

04 How to make a tacky music video

Here I would like to share two types with you, one is remix and the other is original.

The first case is to make a video and audio mix. Find some videos related to popular movies, TV shows, and variety shows, and then find some earthy music and mix the two together.

In fact, the content of the video itself has almost nothing to do with the music, but for many users, they simply cannot distinguish it.

For example, this video clip is a clip of Nicholas Tse’s concert, but the song is an alternative folk music. However, many users don’t know who Nicholas Tse is, and they thought it was this person who sang it.

This type of video does not have particularly high requirements for the creator, as long as you are interested and willing to spend time finding resources for editing.

In addition, for works like this, generally no one will complain about your infringement because the impact is not particularly great and the platform will tacitly approve it.

So from the perspective of making money, you can even get three or five matrix accounts and edit and release in batches.

The second case is original folk music. The author has 160,000 fans on Toutiao and 580,000 fans on Baijiahao. Many of his works have tens of thousands of views, and some even have 100,000 views.

According to the monetization situation of the account with the lowest number of fans on Toutiao, this account has earned 200,000 yuan on Toutiao alone.

This account is where the blogger creates his own original works or covers, and shoots real-life scenes. His appearance and singing skills are average, but he has a lot of audiences who like him.

The requirements for the author of original folk music are much higher. At least he must be able to sing and dare to sing. Therefore, it is suitable for those who are brave or have studied music. Local song and drama clubs are best.

05 There are still many opportunities to make money

These two cases may seem simple, but they are worth sharing with everyone because they can be quickly monetized.

1. If you want to make money, you must deeply explore the needs of users, whether it is physical consumption or content consumption. Many potential opportunities are ignored because you don’t pay attention and can’t see them.

For example, as I have always emphasized, there are people teaching square dancing, and the number of views for each episode is in the hundreds of thousands.

There are people who specialize in commentating foreign Texas Hold'em competition videos, and they have hundreds of thousands of fans.

Also, everyone thinks rural music is very rustic, but have you ever listened to opera? Yue Opera, Peking Opera, Huangmei Opera, etc., can we also find old content to edit?

Zoom in carefully and look at the number of views on this picture. The collection with the most views has over 210 million views, and the others are in the tens of millions. Which anchor's views can compare with them?

Especially on Toutiao, there is money behind all these views!

2. There is still a lot of content worth exploring around the definition of "earth".

Think about it, why do so many people watch Zhao Benshan's rural love story? Why do so many people watch the love stories and social ruffian content on Kuaishou?

It’s not that people’s aesthetic culture is low, but that this is real life. Only this kind of content can they understand and appreciate.

Let’s talk about another direction, which is also where some accounts are currently making money quietly, and that is the folk story account.

It doesn’t matter whether you write an article or make a mashup video, there will always be people listening and watching.

One is modern, which is some of the recent hot news in society, like the stories in many local TV stations’ livelihood news, which contain a lot of gossip.

The other type is ancient folk tales. For example, many operas are based on ancient stories, and these contents have a large consumer market.

If you are really interested in this aspect, you can take some time to think about it yourself. The village chief will share this case later.

Author: Shili Village, WeChat public account: Shili Village (shilipxl)