Top 10 types of Tik Tok bloggers

This article mainly shares the preparations that need to be done to create a Douyin account, introduces in detail the formula for blogger positioning, and lists the ten common account types, providing ideas for novice bloggers. It is recommended for people who want to create a Douyin account.

If you want to make short videos, the first step is to clarify what kind of blogger you want to be. That is, your account positioning. Only by clarifying this point can you know how to plan your content, style, format, etc. Today, the village chief will briefly review some common blogger types with you to see which one you are suitable for? The village chief mainly divides it into three types, and you just need to combine them based on this formula.

1. Blogger Positioning Formula

Blogger positioning formula = industry attributes + service attributes + monetization attributes

1. Industry attributes

First, you need to make it clear which direction you want to go in, food, clothing, beauty, comedy, agriculture, rural areas and farmers, automobiles, or mother and baby?

Everyone can judge which one is more suitable for you based on their own interests, resource strength, market competition and other aspects.

2. Service attributes

For example, if you decide to make food, do you plan to teach food, review food, or explore food restaurants?

Or are you planning to provide training in the field of opening gourmet restaurants? An entrepreneur community in the gourmet industry? Wholesale of raw materials for the gourmet industry?

Another example is the same with cars. Are you a car 4S shop or a personal used car stall?

Do you review cars? Or do you make car accessories?

Including what the village chief shared before, even if it is just an independent account for one car.

3. Monetization attributes

The ultimate goal of doing self-media is to make money, so have you considered how to monetize it?

In fact, this is related to the attributes of your service.

Product Monetization

Whether you are selling your own specialty or helping merchants to promote products, you can sell related products based on the industry attributes of your account.

Service Monetization

Douyin is a business amplifier for many industries. Whether you are repairing shoes, mobile phones and computers, providing door-to-door cleaning services, or doing logo customization, you can do all this through Douyin.

Traffic Monetization

This is the most common way to monetize, and even the fastest way to monetize. One way is to sell traffic to the platform and get a share of the platform's traffic. Sometimes one piece of content can earn you thousands to tens of thousands of dollars. Another way is to accept advertisements on the platform. Many big bloggers with millions or tens of millions of fans may quote 200,000 or 300,000 yuan for one advertisement.

Knowledge Monetization

There is also a monetization method that focuses on training, consulting, community membership, and courses, such as bloggers for postgraduate entrance exams, school selection, law, corporate management, etc.

2. The top ten most common blogger types

The formula I just shared is actually just a rough idea, and it can be segmented at a smaller granularity. The more vertical the account is, the more accurate the audience will be. It has two sides: the audience will be smaller, but the conversion rate will also be higher. The key is still what you sell.

Next, I will give you an inventory of some common types of bloggers. If you are considering starting your own media, you can think about it.

1. Food blogger

To be honest, I personally feel that the threshold for becoming a food blogger is relatively low, and almost everyone can do it.

The core is that the production process of a dish has almost no deviation. You can even find a picture tutorial on the Internet, optimize the text, and start shooting according to the steps.

And you don’t need to have any source of goods, as long as you are willing to spend money, you can start shooting immediately whether you make it at home or eat it on the street.

The key is that the audience is broad enough, and men, women, young and old are all potential fans.

2. Fashion blogger

This requirement is quite high, because everyone's aesthetic standards are different, and the requirements for the blogger's figure and temperament are also relatively high.

Otherwise it will easily become the seller's payment and the buyer's payment.

In addition, the shooting costs for clothing bloggers are also relatively high, especially for those who are not business types. You have to buy them yourself unless you have strong purchasing power.

But looking back, for non-merchant bloggers, subsequent sales are also a problem.

So generally speaking, it is best for clothing bloggers to understand subsequent issues such as supply before starting shooting.

3. Entertainment blogger

Entertainment bloggers can be divided into three main categories:

There are funny bloggers who mainly make jokes, talent bloggers who mainly dance, sing and play the piano, and beauty bloggers who mainly show off their bodies.

Among the three, being a purely funny blogger is the most difficult, as it requires a high level of creativity in the jokes and the monetization cycle requires a certain incubation period.

In addition, you have to be thick-skinned and dare to show off your body, dare to ask for gifts, and dare to make a fool of yourself, so it is suitable for people with performing experience.

4. Agriculture, rural areas and farmers bloggers

This is a relatively easy type of photo, and anyone from a rural background can take it.

Because the daily life and customs of the rural areas are natural materials, even the day-to-day work in the fields is worth watching.

However, rural bloggers mainly rely on earning revenue from video playback. If they do not have other business income, it will be difficult to follow up.

Most of the rural bloggers will run their own industries locally, such as quilt processing, breeding, orchards, etc. This is a relatively safe approach.

Unlike entertainment bloggers, they can start live streaming and selling products at any time.

5. Travel blogger

Everyone has a dream of traveling, but everyone has to consider practical issues.

If you want to be a travel blogger, you either have to go abroad or cover the whole country.

For example, hiking, driving, cycling, going to the mountains, etc., but the prerequisite is that you must have savings and be able to endure.

Otherwise, if you have trouble making money, don’t even think about becoming a travel blogger.

7. Knowledge bloggers

It is neither difficult nor hard for this type of blogger to tell.

All you need is a mobile phone and you can take photos at home. You don’t even need any radio equipment or a stand.

You can use the content directly after reading it online.

Of course, if you have some experience and knowledge, it will be much easier to do.

But it must be emphasized that this type of blogger has a slow increase in followers and a long monetization cycle, making it almost impossible for them to accept advertising.

Therefore, the projects that you undertake on the back end must be strong enough, such as training and so on.

8. Business bloggers

If you have your own products, whether they are agricultural and sideline products, offline stores, or large factories.

In fact, you can sell products directly just like opening a Taobao or Tmall store.

Individual business

For example, if you are selling your home’s chicken, duck, fish, meat, clothing, dried bamboo shoots, tea, etc., you should shoot more videos and show more.

It is updated and broadcast live every day, and the customers who are most willing to consume can be directly screened through videos without considering the plot.

Business Merchants

It is best for businesses to let their bosses appear on camera and share the company's daily life.

For example, employees, products, factories, etc., this kind of promotion effect is better than directly criticizing the products.

9. Industry bloggers

When many people think of shooting a video, they think directly about shooting a certain joke or a certain product.

In fact, there is another perspective, which is to look at it from the perspective of the industry.

Provide information to industry practitioners, share industry projects, people, policies, activities, etc.

For example, Beauty Network, Fashion Intelligence Bureau, Frozen Food Online, etc.

Of course, if you want to create this kind of account, the requirements for industry experience and resource integration are quite high.

Because his only way to monetize is to build communities and organize events.

10. Portability blogger

Finally, I will share a seemingly simple business that mainly relies on hard work! The monetization model is also very simple, which is to convert content into traffic and then exchange it for advertising fees. For example, accounts such as film and television commentary, beauty video accounts, overseas funny video transfers, entrepreneur speeches, sports, game commentary, etc., can all be called transfer accounts and secondary creation accounts.

If a video has tens of thousands or hundreds of thousands of views, you can get a share of the platform's traffic. The more accounts you have, the more income you get. It is especially suitable for individuals or small teams of three or five people to make money quietly. However, there are still some requirements for content source acquisition, secondary creation, and matrix account operation.

In addition to the above ten cases, there are actually many other types of accounts. To create this type of account, on the one hand, it depends on whether you have a deep understanding of the classification, and on the other hand, it depends on whether you have the resources in this area. For example, you can be a car blogger or a video special effects blogger. These can all be done, but the key is whether you have the skills and money. I hope that everyone can make a rational analysis before making an account and then decide to implement it.

Author: The village chief lives in Shili Village

Source: WeChat public account "Shili Village (ID: shilipxl)"