13 product copywriting sentences, the sense of ritual of Xiaohongshu

2023 has quietly come to an end. In the "Gift Season" of Xiaohongshu, the sense of ritual and beauty meet unexpectedly. Let us enter the world of popular copywriters together.

It’s the end of the year, and I guess everyone has saved a lot of money, right?

Oh, you didn’t save any money, so you must have had a good relationship, right?

Oh, you haven’t been in a relationship yet, so you must have learned a lot, right?

…

If you don’t have any of the above, don’t be sad. Xiaohongshu tells you that you can still get a “happy ending in 2023”.

Xiaohongshu launched the "Gift Season" at the end of the year, selecting hundreds of good-looking and ceremonial items with the goal of "easy purchases with a sense of ritual".

For this purpose, we specially invited several popular copywriters on the platform to recommend good products to users, making this ending very happy!

Today I’d like to introduce three of my favorite Xiaohongshu copywriters, and take a look at the product copy they wrote for this “gift season”.

01

@小涛CHENTY

I cooked a table full of delicious food, but unexpectedly, the focal point on the table turned out to be a tissue box. ——NALU Creative Tissue Box

A table full of delicious food was actually overshadowed by a box of tissues. What a good contrast. It reminded me of an idea the team leader had come up with. In order to entertain an important guest, everyone went through untold hardships to select a table full of delicious food, but the important guest sneered at the food. After feeling irritated, he took a sip of beer on the table, and ended up feeling refreshed and happy, which put everyone at ease... Yes, this is a beer advertisement.

I want to clean the windows and welcome the sunshine to come to my home. ——KARCHER window cleaning machine

Clean the windows of your house and the sunshine will come to visit you. First, you have to live a good life, then life will be better to you.

The only thing that can make me bow my head is a beautiful carpet. ——collect handmade carpet

We must hold our heads high to resist the hardships of life, but sometimes we need to lower our heads to touch the beauty of life.

When I was a kid, I was wherever the TV was. Now, wherever I am, the TV is there. ——Zhiyin TV Cabinet

The main theme is that I am inseparable from TV.

02

@Brain is not dead

You only need to be responsible for the beauty of the curling iron. The rest is up to the curling iron. ——lena curling iron

Very clever word splitting. You just need to make it beautiful, and I will take care of the rest.

The new year should be peaceful, with smooth skin and less wrinkles. ——Afu 11 seed essential oil

It is also a copywriting that breaks down words. Such a plainness is better than any grandness.

Eyelashes only have suction, leaving all the gravity to the eyes. ——WOSADO Yuetong Widened Magnetic Eyelashes

This is also a very skillful copywriting, which divides "attraction" into two parts. When you put on this eyelashes, your eyes will have their own attraction.

You can write your mood on your face, but you can’t carve your hard work on it. ——CURRENTBODY 4in1 Facial Mask

The joy, anger, sorrow and happiness written on the face can be wiped off at any time, but the wrinkles carved by hard work are difficult to erase, so you need a CURRENTBODY.

03

@Mountain River Water

Santa Claus will tie up your long hair. Snowflakes will rush to kiss your cheeks. ——Likio Christmas clip set

The copywriting is very poetic, as if snowflakes will fall when you put on the hairpin, and the hairpin also has emotional value.

A feather falls on your eyes, caressing you into sleep. ——NOT JUST PAJAMA heart embroidered silk eye mask

It feels like a feather falling on your eyes, and you can fully experience the lightness of the silk eye mask.

Let the good-looking pot heal the cook first. Only then can delicious food heal the world. ——Italian Bubble Dragon Double Ear Non-stick Pot

First heal the cook, and then let the cook heal the world with delicious food. This is a pot with the world in mind.

The eyelashes gently press the shutter, your eyes smile and take pictures of me. ——Yuetong soft magnetic false eyelashes

It’s very graphic, and reminds me of what Li Pen wrote for Xiaomi Ultra13: “Use the shutter to give the world a wink.”

If giving in doesn't work, then let yourself walk with the wind. ——-TIACOM double-sided hand-sewn coat

If giving in doesn't work, then just walk with the wind. Your kindness must have some edge.

2023 is coming to an end soon. You may not have someone you like, but you must have something you like, because beautiful things can heal people's hearts and make people happy. Only a happy self can draw a beautiful ending for this year.

Author: kuang13

WeChat public account: Free shipping (ID: kol100)