3 secrets hidden in “competition and demand”!

This article starts from the perspective of a small entrepreneur. In today's fierce market competition and huge customer demand, what kind of approach should be taken to cope with it in order to find one's own place. Recommended to friends who are in the early stages of entrepreneurship~

Where there are people, there will be rivers and lakes, and where there are rivers and lakes, there will be disputes...

Competition in the business world is just one form of conflict...

Your competitors won’t sit down with you for a cup of tea and discuss how to split the profits…

They will only think about how to rub you to the ground...

So, essentially, it comes down to who has a higher level of thinking, and who has a wider range of resources and knowledge;

Because, driven by human nature and interests, most people will choose to compete, even if it means they get hurt...

Today, Teacher Fox will talk about what approach small entrepreneurs should take to deal with the balance between demand and competition.

1. Common needs of groups

The competition between you and your competitors is often a competition at the customer "demand level".

If you are good at exploring the needs of your customer base, you will find many "small needs" that you may have never thought of or ignored.

These needs can lead to many pain points, and there are many ways to solve these pain points...

Just like the picture above, as long as you find a "common demand of the group", you will find many subdivided demands if you break it down, and you will find many opportunities.

If you always feel that there is nothing to do, it may be because you don’t know enough about your industry and your customer base.

Therefore, for every entrepreneur, the biggest competition is the competition between people’s brains and cognitive differences~!

Let me extend the example I mentioned in the course and use the weight loss track as an example.

Losing weight is a common need for a certain group of people, right?

Many people have the need to lose weight:

Some people want to lose weight through exercise because it is the healthiest and cheapest way to lose weight;

And exercise weight loss can be divided into: yoga weight loss, meditation weight loss, qigong weight loss, tai chi weight loss...

You see, exercise alone can lead to many other ways to lose weight, right?

However, some people think that exercise is not good, I am lazy, I don’t have time, I have all kinds of excuses...

Is it still possible to choose Western medicine to lose weight?

Some people take western medicine directly, some control their food intake, and some control their sugar intake. There are many ways to lose weight here...

Some people also say that western medicine is not safe and food cannot be used to reduce weight. I am a foodie, so what should I do?

You can also use traditional Chinese medicine concepts to lose weight!

Is it possible to lose weight by simply taking Chinese medicine?

Obesity is caused by various blockages in the body, slow consumption, and accumulated waste. Chinese medicine can be used to dredge the meridians, speed up absorption and excretion, and achieve the goal of weight loss.

You can also lose weight by massaging acupuncture points, regulating meridians through moxibustion, and drinking tea to lose weight...

I can easily name so many types. Does this include many sub-tracks?

These segmented tracks can be further subdivided, and more opportunities will emerge.

So, if you are familiar enough with your industry, you can have many opportunities to choose from.

If you tell Teacher Fox that you feel the competition in your industry is very fierce, it means that you have entered a so-called "hot" track.

Because, when a hot topic is launched on the market, many people will rush in, and a lot of people will rush to be on the track. Isn’t competition and involution abnormal?

You see, I have never talked about the track I am working on. Even if students ask me, I won’t tell them. You can think about the reason yourself, hehe!

So the same thing applies: choose a relatively less popular track, dig deep into it, and do it secretly.

So, Teacher Fox gives you a word of advice: On the road to entrepreneurship, the real competition is not the competition between products, but the competition between entrepreneurs on the degree of understanding of needs, and the competition of brain cognition!

2. Unbalanced “Competition Scale”

With the above analysis, it should be easier for you to understand my second point: a track is a set of requirements!

Hidden in a track are almost all groups with the same needs, which are often called customer groups.

Theoretically speaking, the size of your customer base, the direction of your positioning, and the depth of your exploration of demand in the track you choose will determine how high your monetization ceiling is.

Of course, you have almost no chance to enter the big tracks and big demands that you can see at a glance. There are so many people trying to get in, and you can imagine how fierce the competition is...

What Mr. Fox wants to tell you is definitely not the same old knowledge points you see outside...

Now, let's look at it from a different angle and turn the picture above over.

Did you notice?

At this time, this demand set becomes a super big "Libra"!

Since it is a Libra, it is difficult to achieve complete balance, because it is difficult for things in the world to achieve complete fairness and balance...

For example, when you find that the competition in the "Pain Point C" and "Pain Point B" segments is fierce, and they are crowded with people trying to grab the market and divide the cake, does it mean that the left side of the scale is heavier and the competition is greater?

Does that mean that "Pain Point A" will naturally become lighter and less competitive?

Although the market capacity of the segmented track on the "Pain Point A" side does not seem that large on the surface, the competition is smaller, so you will naturally get a bigger piece of the pie and it will be easier to do it, right?

How to choose such a segmented track?

This is not the focus of this article. You can look up Teacher Fox’s previous articles. Of course, I will continue to share the secret method of finding a small competitive track later.

What we need to understand first here is whether you want to continue to choose a track with greater competition, or choose a track with less competition and easier work?

This seems like a simple truth, but many people make the wrong choice.

People always mistakenly think that they can get a bigger piece of the pie by entering a market with greater demand, but they don’t think about how many people are entering the market to grab the pie.

The cake is only so big, and the more people there are to share it, the smaller the cake will naturally be.

This is an illusion most people have when choosing a track, and it is also the result of human greed!

So, Teacher Fox gives you a second sentence: The more you want, the less you get!

3. Products are just a form

In most cases, the product is just a form of expression, a carrier that meets the customer's superficial needs and the initial connection point between you and the customer.

For small businesses and freelance entrepreneurs, if you can understand this sentence, it is better than reading N books in the business field.

The biggest reason is that 99% of the business books on the market contain knowledge points designed for medium and large enterprises, so most people will be misled after reading them, including me who was misled badly in the past...

In fact, you know that the thinking of small enterprises is completely different from that of medium and large enterprises, and the focus is also different. So for most people, the more seriously you study, the more you will be poisoned, and the more detours you will take...

Back to the topic, let’s take the weight loss example above;

Various methods, products, and techniques for losing weight are just a form. This form is one or more processes that users go through from generating "needs" to "achieving goals."

This "product" is a carrier from "starting to lose weight" to "successfully losing weight".

So what kind of product are you, or in what form are you presenting it, and how do you sell it to consumers...

From a certain perspective, you can understand it as: the product is a carrier that connects users from generating needs to achieving their goals.

This is the third sentence that Mr. Fox gave you. If you truly understand it, you should be able to come up with many different ideas at this moment...

Okay, that’s enough here!

4. Summary

Through this article, I hope to dispel some of your previous misunderstandings about market competition.

Of course, I am not telling you to find a track where there is no competition at all. This is impossible and is wishful thinking.

As mentioned at the beginning of this article: Where there are people, there will be rivers and lakes, and where there are rivers and lakes, there will be disputes...

We just need to find a niche track that suits us and has relatively less competition and then delve into it.

We don't need to rush into a fighting arena where martial arts masters gather. So many martial arts masters fight to the death, and in the end only one or two people win miserably. Why do you have to find a martial arts master to fight with?

Once you lose, you lose miserably;

Even if you win, you will be covered in scars...

Why not find a small village and become a local emperor there? Wouldn’t that be great?

I hope this article can save you from the abyss of competition, so that you can find your own small village, set up a stage to perform, and become a free local emperor...