Hello, fellow villagers. I am the village chief. A few days ago, I wrote an article to share with you what is the most profitable thing to sell on Douyin in winter. The village chief emphasized to everyone that any group of people and any part of the population has different product needs in winter. As long as you dig deep into such needs, you will have the opportunity to find blue ocean products. So today we will take feet as an example and take stock of which foot products are selling well. Let’s start with the current seasonal products. If you are interested in other seasonal products and regular products, you can plan ahead. 1. Foot bath productsI always soak my feet in winter, and there are all kinds of medicine bags on the Internet. But to be honest, from the perspective of an ordinary user, I have needs, but I never look at so-called brands. Because when buying this kind of thing, the brand has no meaning to me. And I actually don’t understand the various effects written above, but as long as I see it, I believe it. What does it mean? There are many products that users simply don’t understand and won’t delve into deeply. But he has expectations in his mind, so you just need to keep emphasizing it. For example, if you emphasize the function of your product at the beginning of every sentence in the 100 or 200 videos you shoot, the chances of him placing an order will be greatly increased. For such products, you just need to go to 1688 or some industrial belts to allocate them, and the cost is extremely low. If you are interested next year, you can study this aspect. 2. Heating socksWhen sleeping in winter, not only the back is cold, but the soles of the feet are more likely to be cold. Therefore, heating socks have become a solution for some people. Maybe some people will say, who wears socks to sleep at night? But in fact, there are many users like this. Don’t say that wearing socks to sleep is bad. Users are more concerned about whether their feet are cold. But do you think such a product has any technical content or brand effect? Actually, none of them. The key is how you convey such pain points to users on Douyin and stimulate their desire to buy. 3. Self-heating insolesWe have already mentioned this product in our previous sharing. One is a self-heating insole, suitable for wearing when going out. There is also a self-heating foot patch that is suitable for wearing before sleeping. In addition, there is a psychological product called Dehumidifying Foot Patch. I don’t know whether this product is effective or not. The village chief bought it and used it before, but didn’t feel any change. But it still attracted many people, who went crazy buying it after reading the promotional slogans. 4. Shoe coversI wonder if you need to wear slippers when entering the house when you live in the city, or if you just need to change into shoe covers. I have been to many homes where both situations exist. Shoe covers are a product that is easily overlooked, but they are still in demand in many families. For example, there are various styles such as non-slip, breathable, and thickened. You can go to Pinduoduo to check it out. By the way, a small scenario is that on rainy days, waterproof shoe covers are needed by both adults and children. 5. White Shoes CleanerShoes often get dirty when we wear them, but it is impossible to wash them every day. Shoe cleaner is in demand for many people. I saw an account on TikTok that sells shoe cleaners, and it specializes in polishing people’s shoes for free on the roadside. This type of promotion has the most direct effect. Not only offline users can see it, but online users can also see the effect. There is also another similar product called Little White Shoes Wipes, which is just a different form of the product. It is also very cheap on Pinduoduo. 6. Leather shoe protection oilIn winter, it is common for both men and women to wear leather shoes, especially many women wear high-heeled, long leather boots. Then leather boots face basic cleaning and maintenance issues. Perhaps in the eyes of many people, this kind of product belongs to the 1980s and 1990s. In fact, this is not the case. Compared to a pair of shoes that cost hundreds or thousands of dollars, it is still very cost-effective to spend a few dollars or a dozen dollars to buy shoe polish. This is not a popular product, but for some users, it is a high-frequency product with rigid demand. 7. Athlete’s foot sprayMany men have problems like athlete's foot, which occurs not only in summer but also in winter. You can think of this kind of product as a Band-Aid-like product, which may not be used in everyone, but you should have it at home. However, this type of product may not be available on all platforms and may require certain qualifications. 8. Foot Correction DeviceThe full name of this product is Toe Corrector. When I first learned about this product, I found it very interesting. I even wondered why anyone would use this product. Isn’t this a product that taxes your IQ? But when I looked at the product sales on some platforms, I was still shocked. In addition to toe correctors, there is also a small product called toe protector, which is used to prevent wear and squeeze on the feet. I have seen this product recommended in the live broadcast rooms of many big anchors. This proves that there is still a lot of demand for such products. By the way, if a product meets niche demand, it will be difficult for it to be featured in the live broadcast room of a big anchor. This is also a dimension to help you make references for product selection. Look at what products the big anchors have sold before, and then look for similar or related products. In addition to this exfoliating product, I can also recommend tools for trimming nails. In fact, you can sell it as a package product. Instead of just selling an exfoliating product, it is better to sell a three-piece set of a trimmer, an exfoliator and a foot cream. Such a product is attractive enough. Okay, the above helps you to count eight or nine foot-related products. Of course, there are other products such as heaters, massagers, sleeping pads, etc. You can take a look based on your own resources and interests. Later, the village chief will share with you what are the hot-selling products purely around shoes. Author: The village chief lives in Shili Village Source: WeChat public account "Shili Village (ID: shilipxl)" |
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