How to prepare for Amazon Prime Day 2022? Progress Tracking Sheet

The specific time of Amazon Prime Day in 2022 has not yet been announced. Merchants can pay attention to Amazon's official channels to get the latest notifications. However, based on previous time, Prime Day will not be too far away. How should merchants prepare goods? Hurry up and save the progress tracking table below.

Spanning several months, covering multiple dimensions such as product selection, promotion, logistics and warehousing, and brand building, it provides sellers with a detailed plan for each preparation stage, which is extremely valuable! 1. Preliminary preparation to-do items

1. Product selection and logistics preparation

Confirm product selection, complete stocking, select appropriate logistics methods and arrange timely delivery according to the peak season logistics situation as soon as possible

Do a good job of pre-packaging/labeling of goods, provide accurate information about the contents of the box, and promptly fill in the carrier name and tracking information for FBA shipments

Choose a safe and reliable carrier to ensure safe transportation and avoid warehousing delays or rejections due to improper operation of the carrier

Check the storage capacity and product entry qualifications, and plan the number of products to be stored reasonably. Continue to optimize inventory performance and ensure inventory space for peak season sales.

2. Promotion preparation

Pay attention to Amazon's official channel notifications and report promotions on the seller platform.

3. Brand sellers’ preparation

Register your Amazon brand as soon as possible and use brand-specific tools to increase traffic and sales

Focus on the peak season omni-channel price management plan

2. Enter the preparation to-do list

1. Logistics preparation

Continue to optimize inventory performance, pay attention to inventory policies, and ensure inventory space for peak season sales

Check the storage capacity and product entry qualifications, and plan the number of products to be entered into the warehouse reasonably

Pay attention to the FBA warehouse entry deadlines of major Amazon sites and choose the appropriate logistics method to ship as soon as possible

Self-delivery sellers pay close attention to delivery performance to ensure sales privileges during the peak season; set time limits to ensure self-delivery speed during the peak season. Reasonably increase customer service configuration to ensure that buyers' inquiries during the peak season are effectively responded to, and increase transaction rates and repurchase rates.

2. Promotion preparation

Pay attention to Amazon's official channel notifications and report promotions on the seller platform. Report as much as you can!

Optimize product detail pages, use advertising and promotional tools to focus on peak-season products to make early traffic reserves, and accumulate product reputation and ratings

Maintain sales and prices: Protect new products and hot-selling products during the peak season

3. Brand sellers’ preparation

Use the anti-counterfeiting function of the Transparency program to avoid possible sales and price fluctuations

Self-check brand infringement risks and understand the complaint process in advance in case of infringement

3. Sprint To-Do List

1. Logistics preparation

Pay attention to the carrier's logistics information to ensure that the goods are put into the warehouse before the FBA cut-off time at each Amazon site.

Sellers who have not yet shipped their goods should give priority to faster logistics methods such as air transportation and choose reliable carriers.

Continue to optimize inventory performance, pay attention to inventory policies and IPI assessments, and ensure inventory space for peak season sales

Self-delivery sellers pay close attention to delivery performance to ensure sales privileges during the peak season; set time limits to ensure self-delivery speed during the peak season. Reasonably increase customer service configuration to ensure that buyers' inquiries during the peak season are effectively responded to, and increase transaction rates and repurchase rates.

2. Promotion preparation

Continue to optimize product detail pages, use advertising, promotional tools, off-site traffic diversion and other tools to prepare early traffic reserves for key peak-season products, and accumulate product reputation and ratings

Pay attention to the promotional recommendations on the seller platform, and report all the flash sales!

Check your email promptly to see if the promotion you submitted is at risk of being cancelled, and make adjustments promptly

3. Brand sellers’ preparation

Continue to optimize brand flagship stores and A+ pages to accumulate fans and improve conversion rates

4. To-do items for the big promotion

1. Logistics focus

Pay attention to the carrier's logistics information to ensure that the goods are put into the warehouse before the FBA cut-off time at each Amazon site.

Self-delivery sellers pay close attention to their own delivery performance and ensure sales privileges during peak seasons

2. Promotion focus

Sellers of a certain scale are advised to conduct a big promotion rehearsal within the company to clarify the responsibilities and processes of each team to avoid confusion during the big promotion.

Check your email promptly to see if the promotion you submitted is at risk of being cancelled, and make adjustments promptly

Check account health, promotions, product detail pages, ad health status brand

3. Seller Focus

Make full use of Amazon brand tools to attract off-site traffic, strengthen brand fan interaction, and send promotional emails to brand fans

5. Pay attention after the peak season promotion

Inventory management is a matter that sellers need to supervise and optimize in the long term based on their business conditions. In particular, timely clearing of unhealthy inventory such as overage, idle, redundant inventory, etc. is crucial for sellers. Before automatically removing inventory, it is recommended that you check the inventory status regularly and give priority to recovering the value of goods through promotional means such as Outlet Deals, price reductions, and advertising promotions.