Judging from the trend of follower growth, although there were four accounts with more than 4 million followers in November, the overall follower growth was not much different from that in October. Topping the list is @拉伊布小王子, who looked like the mascot in the World Cup and quickly became popular with his funny expressions. The account gained 6.519 million followers in one month and currently has 15.495 million followers. Afterwards, @疯狂小杨哥, who has been on the fan-increasing list this year, was also present this time, becoming the TOP2 on the list with an increase of 524.3W fans; then, in the non-stop war between Wang Xiaofei and Big S, Wang Xiaofei's mother @张兰·巧生活 took the opportunity to increase her live streaming efforts. Not only did her fan base surge in a short period of time, but her sales also continued to rise; finally, Xin Jifei's new account @辛吉不会飞 regained attention in November. Currently, the account has published 57 works and has 544W fans. @张兰·巧生活@拉伊B小王子@辛吉不能飞 Tik Tok video screenshot In addition to these four accounts, there are five other accounts whose follower growth is between 2 million and 3 million, and the follower growth of the remaining accounts on the list is between 1 million and 2 million. As usual, the accounts on the list still cover multiple vertical categories such as drama/funny, sports and fitness, beauty, vlog, food, mother and baby, travel, etc. Among them, drama/funny occupies 5 seats, with a clear advantage, while the other categories are distributed more evenly. Similar to October, although the overall increase in followers in November was average, looking around, in addition to @疯狂小杨哥 and @广东夫妻, a number of new faces have emerged, which is undoubtedly a positive signal for the sluggish Douyin content ecosystem . Next, we will select some accounts from these new faces for detailed interpretation: 1. "Popular" family funny daily accountsAccounts showing funny daily life of families in the form of vlogs have always been popular on Douyin. Previously, accounts such as @我是田老佬, @疯狂小杨哥, and @张若宇all used family members as the protagonists, and then captured interesting clips from daily life, impressing users with realism and hilarious comedy effects , thus gaining a lot of attention. After these accounts, life-style vlog accounts have always been popular, and some have performed well from time to time. In the November follower growth list, we saw such fresh accounts. @张若宇@我是田老佬TikTok video screenshot The account @小叮当的一家 released its first work in May this year, and gained 282,000 followers in November. Currently, the number of followers has exceeded 6 million, and the growth rate is quite fast. Screenshot of @小叮当的一家TikTok homepage The account records the funny daily life of his two sisters Dingding and Dangdang from the perspective of a brother. Overall, the account has two core highlights: 1. The distinct personality traits of the elder sister and the younger sister and the sharp contrast they form.In the account's profile, the older sister and younger sister are introduced as "the older sister loves to study, and the younger sister is brainless." From a series of videos posted by the account, we can see their huge differences more intuitively: The elder sister usually studies at the desk and always has a calm expression on her face. She remains calm in the face of many situations and has relatively few lines. Fans often tease her that "the elder sister doesn't have a single line, but she kills everyone in seconds"; the younger sister's personality is the complete opposite of her elder sister. She is lively and outgoing, silly, and doesn't like to study. She is a veritable funny girl who provides a lot of laughs. @小叮当的一家TikTok video screenshot The sharp contrast in the two sisters' personalities has created their different styles of dealing with things, which has also created a lot of jokes. Watching the various interesting things that happen in the sisters' lives and their different reactions when facing the same thing has become a major hobby of fans . "The older sister is responsible for studying, and the younger sister is responsible for growing up well" and other joking comments can be seen everywhere, which shows the fans' understanding and love for the two sisters. 2. A warm and loving family atmosphere and hilarious scenes that make you laugh.In addition to this pair of sisters with sharp contrasts, other members of the family are also important components of the work, such as the overbearing but lovely mother, the honest father who loves to do housework, and the brother who does not appear on the screen but has a strong presence. The family of five gathered together, not only creating a happy family atmosphere, but also staging a series of hilarious family stories. In the works they published, we can see that when the two sisters were accepting their brother's "difficult" English dictation, the younger sister was at a loss and stood there, while the older sister had already finished reciting in order without waiting for the dictation. The contrast between "the younger sister's feeling of not being polluted by knowledge" and "the older sister's image of a confident academic master" formed a sharp contrast. The scene was funny and amusing, making people laugh. @小叮当的一家TikTok video screenshot You can also see that the younger sister, who was taking online classes, instigated her older sister to eat candy together. She ignored her brother's kind reminder and was slapped in the face in seconds. The two sisters both lay in the dental hospital for treatment. @小叮当的一家TikTok video screenshot Overall, @小叮当的一家presents users with a picture of family life that is real, warm, loving, relaxed, fun, and full of laughter. Users can not only feel the wonderful family atmosphere, but also have a lot of fun from their playful interactions. This is exactly why the account can continue to attract fans. In addition to @小叮当's family, mother and baby expert @大雯 and her children used vlogs to record their daily life of tutoring their daughter with homework and daily interactions. The mother and daughter interacted with each other and made witty remarks, which not only showed the strong mother-daughter love, but also brought a lot of laughs to users, making it very entertaining. @大雯和孩儿们TikTok video screenshot 2. Accounts with strong dramatic plots in various formsIn contrast to the documentary and life-oriented family comedy accounts, there are highly dramatic plot accounts that emphasize scripts, creativity, and actors' acting skills. The talents in this track have demonstrated strong creativity and performance abilities through a variety of performance modes, and batches of outstanding talents have emerged. This month's list of @阿沛 focuses on "one person playing multiple roles" . Since September 2022, it has intensively updated campus plots in which one person plays multiple roles. In its published works, @阿沛 has played completely different campus roles such as a poor student, a top student, a novice teacher, a senior teacher, and a head teacher. By accurately grasping the personality characteristics of different roles, he staged a series of interesting things that happened in the classroom. @阿沛TikTok video screenshot At present, we can see that @阿沛 has created multiple series of stories, such as [When a teacher teaches both good and poor classes], [Former teachers VS teachers born after 2000], [Teachers born after 2000 visit parents born after 2000], [When I transferred to the top class], etc., and multiple videos have been updated under each series. By constructing and vividly interpreting different characters and setting up a variety of interesting plots, it has attracted the attention of many fans. According to observations, the story series "When I Transferred to the Elite Class" created by @阿沛 has updated more than 20 videos, of which more than half have received over a million likes. The characters that appear in this series of videos, such as Zhang Tao, Chen Xi, Xue Kun, and his deskmate, have all gained popularity with their full and distinct personalities. Zhang Tao, who is nicknamed "the silly and sweet heroine and the group's favorite" by fans, has won the love of many fans. @阿沛TikTok video screenshot In the drama track, this kind of "drama queen" interpretation mode in which one person plays multiple roles has had prominent accounts emerge at different times. There are also many accounts that rely on this mode to reverse the data situation. The core key to their ability to attract fans must be the careful observation and restoration of various life scenes and life details. Then, on this basis, relying on the actors' real, exaggerated, funny, and contrasting superb performances, the captured life details are fully magnified, giving it a more vivid dramatic comedy effect, thereby attracting user attention. Another highly dramatic account is @李宗恒, who is good at digging out funny points from daily life and then making dramatic adaptations and superb interpretations . Previously, his "High Emotional Intelligence Man" series of videos successfully interpreted 100 reasons for being single, which has already attracted a lot of attention. In June this year, the account started the "interview-style plot" mode. Each video has a fixed theme, and then interacts with the protagonist in the form of a program. The protagonist's "unbelievable" brain circuits when facing different problems often make users laugh. Afterwards, @李宗恒 created several series of funny plots, all of which received good responses. @李宗恒TikTok video screenshot Overall, @李宗恒's works are down-to-earth, full of laughs, highly creative and topical, and have a stress-relieving effect, which makes them very likable. In addition, his acting skills are unique and highly recognizable, which has won him the favor of many users and achieved a steady growth in the number of fans. Author: Yue Yao WeChat public account: Kas Data |
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