With 1.55 million followers added in one week, how funny are the most contrasting sisters on Douyin?
Although the Internet is good at forgetting, there are always people who can grasp the secret of traffic and become the dark horse of increasing fans. Recently, "Ding Dong's Family" successfully gained 1.55 million fans in a week by shooting funny family videos. "Dingdang's Family" mainly uses the brother as the first-person perspective to film the daily lives of his two sisters, Dingding and Dangdang. The mother, as the head of the family, also appears in the video, while the father occasionally appears as a tool. The funny atmosphere displayed by their family in the video has attracted many fans. I found that this account only started to post the first video in May this year. Now, in a full 7 months, the number of fans has increased to 609W ! What is the secret behind the popularity of the "Ding Dong's Family" video on Douyin that makes them stand out from the crowd? 01Don’t be fooled by the fact that “Doraemon’s Family” has two sisters. No matter which video you click on, you can clearly tell them apart after watching. Because the sisters are very different, the elder sister is a gentle, studious college student with few lines. She spends most of the video doing homework at her desk, and often a single expression can interpret the plot; the younger sister is a lively, silly and cute elementary school student. Her noisy personality can cause a lot of laughter, and she is often pranked because of her low IQ. Comparing the elder sister’s English textbook with the younger sister’s English textbook, one is full of notes, and the other is cleaner than her face; The awards that my elder sister has received since she was a child are so many that they can’t even fit on the screen of a mobile phone, while my younger sister only has a few awards from kindergarten. When printing a summer summary for two younger sisters, the elder sister Ding Ding said it was just "a small document ", but the blogger ended up with a summary that was nearly the thickness of a book. When it came to my sister Dangdang’s summer vacation summary, there was no need to print it out because it was only one piece of paper. The two handwritten words “Ba Shi” directly summarized her entire summer vacation. I was dictating English words to my sister Dangdang, and she said, "The words in bold, just listen to them." But she couldn't write down even two words, and she was just confused. When it was her sister Ding Ding's turn, the speed at which she read out the words could hardly keep up with her writing speed. Ding Ding said, "Brother, please read faster, I'm almost done." Yes, the gap between this pair of sisters is so huge, just like what is written in the account description: "The older sister is the one who loves to study, and the younger sister is the one who is brainless." Fans even have to realize that the younger sister's stupidity is not acted. The blogger who filmed the video, as an older brother, can often play pranks on his family, but his family status is not high, as can be seen from the fact that he is locked outside the stairwell by his mother whenever he disagrees with her. However, even though he is always locked outside, he always finds a way to get his sister Dangdang to be locked up with him so that she can come out and keep him company. Like most families, the mother in their family is the king of status. She holds the "hegemony" in her hands, has the final say, and is occasionally a bit "double-standard". "Ding Dong's Family" is like this. Everyone has their own distinct personality traits. The top student, the poor student, the tool dad, the overbearing mom, the marginal brother, the ordinary life of the family, the filming is full of laughter, and there is always someone who empathizes with your family. It has won the love of millions of netizens, all by creating a distinctive personality, so that you can stand out from the competitors of the same type. 02Under the video of "Doraemon's Family", there are always people commenting on the younger sister Dangdang, saying that she looks like crazy little Yang Ge. 200,000 people agree with this message. Look, do they look alike? I think when my sister smiles, they do look alike. Not only that, in addition to the sister's appearance, I found that "Ding Dong's Family" and Crazy Xiao Yangge's video used the same technique in shooting - instant reversal. The previous second, the sister Dangdang, who was preparing for the exam, said: The previous second, everyone was still giggling. Mom just casually asked my sister, "Have you finished your homework?" My sister blurted out "No" without thinking. The next second, my sister was taken back to the desk. The previous second, the younger sister who was taking an online class was eating candy with her older sister, and she didn't care about her brother's advice about tooth decay. The next second, the two sisters were lying in the dental hospital. In order to attract readers to finish watching the video, rhythm is also very important. The technique of instant reversal can complete the reversal in just a few seconds without following the routine and grab the attention of fans. In addition, bloggers who gain followers quickly have unique content and can mobilize the emotions of fans. Their comment area must be very exciting, and fans will inevitably make fun of them: In addition to the interesting plot of the video, the sisters of "Doraemon's Family" also have great performance in front of the camera. They mainly shoot around the family. In fact, the lines do not need to be perfect. A real and unpretentious personality is more likable. The bloggers used BGM and editing timing very well. They also gave interesting subtitles to guide fans to read on according to the different reactions of the family members, which was in line with the tone of the short video. These are the reasons why the "Ding Dong's Family" account can go viral. The life you film is really your life, while others film life, a life with acting skills. 03The public's love for family comedy dramas has existed for a long time. The audiences who liked to watch "Home with Kids" more than a decade ago still like to watch family comedies now, but they have switched from TV to short videos. In the final analysis, people are used to watching all kinds of empty and exaggerated plots, and they also need some real and down-to-earth content to warm their hearts. No matter how noisy the children in "Doraemon's Family" are, the elder sister has been dragged into trouble by the younger sister many times, but she never complains; the younger sister is always tricked by her brother, but she just laughs it off every time, and the fairy atmosphere of family harmony always surrounds them. In addition, the inclusion of mom and dad not only enriches the family story of the family of five, but also brings more new joy to their interactions. Family comedy is actually a microcosm of thousands of families. There is humor, warmth, mom's nagging, and a bullied person. These daily trivia are recorded in the video and always touch people's hearts. Rather than saying that this type of blogger has grasped the interests of fans, it is better to say that the blogger has used the video content to help fans recall the warmth of the family. From "Crazy Little Brother Yang" to "Doraemon's Family", there are many bloggers on Douyin who focus on family and create daily life. On the one hand, this tells us that no matter how competitive the short video track is, anyone can stand out through high-quality content; on the other hand, creating content with family as the core can always produce new dark horses, which is an opportunity for those who want to do Douyin. Author: Uncle Akiba Source: WeChat public account "Uncle Qiuye (ID: qiuyedashu)" |
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