When people are lost in the endless wilderness and cannot figure out the directions of east, south, west and north, they will look up at the clear sky, searching for the North Star that can help them determine their direction. When you are lost in the wilderness of user growth and can’t find the direction of growth, you should also examine the growth indicator to see if it is the North Star or is related to it. North Star Metric (NSM)
6 Criteria for North Star Indicators1. Can it reflect the core value users get from the product? 2. Can it lay the foundation for the product to achieve long-term business goals? 3. Can it reflect the user’s activity level? 4. If the indicators improve, can this indicate that the entire company is moving in a positive direction? 5. Is it simple, intuitive, easily accessible, and disassembled? 6. Is it a leading indicator rather than a lagging indicator? Taking the education industry as an exampleThe North Star Indicator is the number of active users, which can be divided into monthly, quarterly, and annual active users. Number of current users = Number of current users – Number of users who have received a refund – Number of users who have not received a refund and have not renewed their subscription + Number of new users |
<<: Founder IP creation: a magic weapon for B2B low-cost customer acquisition
>>: If you understand Hello Kitty, you will also understand Pop Mart
In fact, no matter what platform you open a store ...
How does the "sad drama" routine poison ...
Brand growth is inseparable from marketing. This a...
Nowadays, many people choose to engage in cross-bo...
How to seize the tail of the dividends of the live...
At present, the cross-border e-commerce industry i...
For merchants who want to do business on Amazon, r...
Under the general trend of the integration of cont...
There are many overseas shopping platforms, and Am...
As one of the world's largest e-commerce platf...
When it comes to grass-roots marketing, we love an...
How did Luckin Coffee do it from being forced to d...
Recently, there are a lot of Amazon merchants who ...
It is easy to register an Amazon store, but it is ...
Pay attention to major social media sites, and you...