When people are lost in the endless wilderness and cannot figure out the directions of east, south, west and north, they will look up at the clear sky, searching for the North Star that can help them determine their direction. When you are lost in the wilderness of user growth and can’t find the direction of growth, you should also examine the growth indicator to see if it is the North Star or is related to it. North Star Metric (NSM)
6 Criteria for North Star Indicators1. Can it reflect the core value users get from the product? 2. Can it lay the foundation for the product to achieve long-term business goals? 3. Can it reflect the user’s activity level? 4. If the indicators improve, can this indicate that the entire company is moving in a positive direction? 5. Is it simple, intuitive, easily accessible, and disassembled? 6. Is it a leading indicator rather than a lagging indicator? Taking the education industry as an exampleThe North Star Indicator is the number of active users, which can be divided into monthly, quarterly, and annual active users. Number of current users = Number of current users – Number of users who have received a refund – Number of users who have not received a refund and have not renewed their subscription + Number of new users |
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