How is Amazon's review rate calculated? What is it generally?

As one of the world's largest e-commerce platforms, Amazon has a huge user base. For sellers, user reviews on the Amazon platform are an important indicator for evaluating product quality, service level, and improving business. However, how do we understand and calculate this review rate?

How to calculate Amazon review rate ?

Amazon's review rate (also known as the "review rate") refers to the proportion of users who choose to leave reviews among users who purchase products. This ratio can be expressed by the following formula:

Evaluation rate = (number of customers who gave reviews / total number of orders traded) * 100%

This review rate can reflect the user's satisfaction with the product and whether they are willing to take the time to give feedback. A high review rate usually means that your product or service is recognized by customers, while a low review rate may indicate that customers are dissatisfied with your product or service, or they may simply forget to leave a review.

What is the average review rate on Amazon?

This number varies by region, category, and sales model, but generally speaking, the average review rate on Amazon is between 2% and 5%. This means that for every 100 transactions, typically only 2 to 5 customers will choose to leave a review.

This number may seem quite low, but it is the norm in the e-commerce industry. Many customers will not take the initiative to leave a review after shopping unless they are very satisfied with the product or encounter a problem. Therefore, for sellers, it is more important to pay attention to the quality of the reviews they receive rather than the quantity.